sabato 13 febbraio 2016

Funny campaign of the day. NAPA AUTO PARTS

Grandma’s Car - SOLD - NAPA Know How

This Grandma's Car was actually for sale by private owner but has now SOLD.

To purchase a new car of this trim level and prestige would cost tens of thousands of dollars. However, owning this shapeless, yet well-appointed land yacht will cost you little more than ten one-hundreds. Like any old car, with some quality parts and a little NAPA Know How, this spry granny-of-a-sedan could have many serviceable miles left. 

NAPA is not responsible for the condition or sale of this vehicle. This vehicle is owned and for sale by a private owner. One available.

Learn more here: http://knowhow.napaonline.com/napa-gi...
The Tiny Beater - $1,200 OBO | NAPA Know How

$1,200 OBO (Yes, it’s actually for sale by a private owner http://bit.ly/Carlisting2). In spite of the fact that you could probably fit it in the bed of most new trucks, this tiny beater has some major plusses. For example, it comes pre-dented, so instead of wiping it down with a diaper every weekend, you can do truck things that trucks are supposed to do. No, it’s not perfect, but with some quality parts and a healthy dose of NAPA Know How, you could be hauling small-to-medium size payloads in no time. NAPA is not responsible for the condition or sale of this vehicle. This vehicle is owned and for sale by a private owner. One available. Chair not included. Learn more here: http://knowhow.napaonline.com/napa-gi...
The Power Commuter - SOLD - NAPA Know How

Yes, this blue beauty was actually for sale by private owner but has now SOLD.

Like a fine Detroit wine, this compact hunk of American steel has only gotten better with age. Not only will it get you where you want to go without any hassle, it’ll get you lots of places you don’t want to go, like the DMV, jury duty or the gym. But with a manual five-speed transmission (six if you count reverse), at least it’ll keep you occupied along the way. With some quality parts and a little NAPA Know How, this could be the Power Commuter you’ve been looking for. Or, not looking for. 

NAPA is not responsible for the condition or sale of this vehicle. This vehicle is owned and for sale by a private owner. One available.

Learn more here: http://knowhow.napaonline.com/napa-gi...
Client: NAPA Auto Parts
Senior Vice President of Marketing: Gaylord Spencer
Agency: VML
Executive Creative Director:  Aaron Evanson
Group Creative Director: James Holden
Creative Director: Derek Anderson
Writer: Derek Anderson
Art Director: Matt McNary
Art Director: Andrew Crane
Senior Brand Planner: Jeremy Franklin
Senior Channel Manager (Social): Chelsie McCullough
Group Director, Client Engagement: Susan Clements
Supervisor, Client Engagement: Laura Picicci
Producer: Megan Thompson
Business Affairs: Julie Kolton
Director: Reid Bangert
Production Company: North Pass Media
Audio: Evolution Audio
Editor: Matt Blume
Colorist: Taylre Jones
Senior Producer: Melissa Willis 
Media Agency: Spark 





Copy of the day. AXE - Find Your Magic


Who needs a six pack when you have your own thing? No must-have, must-be, fashion norms or body standards. The most attractive man you can be is yourself. So find what makes you, you. Then work on it.
Client: Axe
Agency: 72andSunny, Amsterdam
Director: François Rousselet, Division


Campaign of the day. Unimpossible Missions - GE

'Like Talking to a Wall' - Unimpossible Missions - GE

'Catching Lightning in a Bottle' - Unimpossible Missions - GE


'A Snowball’s Chance in Hell' - Unimpossible Missions - GE

CREDITS
Client: GE
Andy Goldberg, Chief Creative Officer
Lindsay Stein, Associate Global Creative Director
Gina Vitale, Senior Specialist, Brand Experience and Creative
Spot: "Snowball's Chance in Hell"          
Agency: BBDO
David Lubars, Chief Creative Officer, Worldwide
Greg Hahn, Chief Creative Officer, New York
Michael Aimette, Executive Creative Director
Gary Du Toit, Creative Director, Copywriter
Lance Vining, Creative Director, Art Director
Dave Rolfe, Head of Production
George Sholley, Executive Producer
Jack Patrick, Assistant Producer
Rani Vaz, Executive Vice President, Head of Music Production
Brandon Fowler, Executive Vice President, Worldwide Senior Director
Lindsey Cash, Tessa Cosenza, Account Directors
Elizabeth Jacobs, Assistant Account Executive
Production Company: Bullitt
Todd Makurath, Chief Executive Officer
Luke Ricci, Executive Producer
Elicia Laport, Head of Production
Jon Dawes, Producer
Director: Diego Contreras
Editorial: Rock Paper Scissors
Eve Kornblum, Executive Producer
Jenny Greenfield, Producer
Ted Guard, Christopher Mitchell, Editors
J.K. Carrington, Assistant Editor
Visual Effects: A52
Patrick Nugent, Executive Producer
Kim Christensen, Head of Production
Catherine Yi, Producer
Andy Rafael Barrios, Visual Effects Supervisor
Michael Vaglienty, Urs Furrer, Michael Plescia, Brendan Crockett, Visual Effects Artists
Ahmet Ahmet, Mara Smalley, Leanne Dare, Art Directors
Peter Murphy, Animator
Erika Bird, Designer
Telecine: Company 3
Clare Movshon, Producer
Sofie Friis Borup, Colorist
Original Music, Sound Design: Barking Owl Sound
Kelly Bayett, Creative Director
K.C. Dossett, Producer
Michael Anastasi, Morgan Johnson, Sound Designers
Mix, Sonic Union
Patrick Sullivan, Producer
Michael Marinelli, Engineer
—Spot: "Lightning in a Bottle"
Agency: BBDO
David Lubars, Chief Creative Officer, Worldwide
Greg Hahn, Chief Creative Officer, New York
Michael Aimette, Executive Creative Director
Gary Du Toit, Creative Director, Copywriter
Lance Vining, Creative Director, Art Director
Lucas Owens, Senior Copywriter
Sei Rey Ho, Senior Art Director
Dave Rolfe, Head of Production
George Sholley, Executive Producer
Jack Patrick, Assistant Producer
Rani Vaz, Executive Vice President, Head of Music Production
Brandon Fowler, Executive Vice President, Worldwide Senior Director
Lindsey Cash, Tessa Cosenza, Account Directors
Elizabeth Jacobs, Assistant Account Executive
Production Company: Bullitt
Todd Makurath, Chief Executive Officer
Luke Ricci, Executive Producer
Elicia Laport, Head of Production
Jon Dawes, Producer
Director: Diego Contreras
Editorial: Rock Paper Scissors
Eve Kornblum, Executive Producer
Jenny Greenfield, Producer
Ted Guard, Editor
Christopher Mitchell, Editor
J.K. Carrington, Assistant Editor
Visual Effects: A52
Patrick Nugent, Executive Producer
Kim Christensen, Head of Production
Catherine Yi, Producer
Andy Rafael Barrios, Visual Effects Supervisor
Michael Vaglienty, Urs Furrer, Michael Plescia, Brendan Crockett, Visual Effects Artists
Ahmet Ahmet, Mara Smalley, Leanne Dare, Art Directors
Peter Murphy, Animator
Erika Bird, Designer
Telecine: Company 3
Clare Movshon, Producer
Sofie Friis Borup, Colorist
Original Music, Sound Design: Barking Owl Sound
Kelly Bayett, Creative Director
K.C. Dossett, Producer
Michael Anastasi, Morgan Johnson, Sound Designers
Mix, Sonic Union
Patrick Sullivan, Producer
Michael Marinelli, Engineer
—Spot: "Talking to a Wall"
Agency: BBDO
David Lubars, Chief Creative Officer, Worldwide
Greg Hahn, Chief Creative Officer, New York
Michael Aimette, Executive Creative Director
Gary Du Toit, Creative Director, Copywriter
Lance Vining, Creative Director, Art Director
Dave Rolfe, Head of Production
George Sholley, Executive Producer
Jack Patrick, Assistant Producer
Rani Vaz, Executive Vice President, Head of Music Production
Brandon Fowler, Executive Vice President, Worldwide Senior Director
Lindsey Cash, Tessa Cosenza, Account Directors
Elizabeth Jacobs, Assistant Account Executive
Production Company: Bullitt
Todd Makurath, Chkief Executive Officer
Luke Ricci, Executive Producer
Elicia Laport, Head of Production
Jon Dawes, Producer
Director: Diego Contreras
Editorial: Rock Paper Scissors
Eve Kornblum, Executive Producer
Jenny Greenfield, Producer
Ted Guard, Chkristopher Mitchell, Editors
J.K. Carrington, Assistant Editor
Visual Effects: A52
Patrick Nugent, Executive Producer
Kim Christensen, Head of Production
Catherine Yi, Producer
Andy Rafael Barrios, Visual Effects Supervisor
Michael Vaglienty, Urs Furrer, Michael Plescia, Brendan Crockett,  Visual Effects Artist
Ahmet Ahmet, Mara Smalley, Leanne Dare, Art Directors
Peter Murphy, Animator
Erika Bird, Designer
Telecine: Company 3
Clare Movshon, Producer
Sofie Friis Borup, Colorist
Original Music, Sound Design: Barking Owl Sound
Kelly Bayett, Creative Director
K.C. Dossett, Producer
Michael Anastasi, Morgan Johnson, Sound Designers
Mix, Sonic Union
Patrick Sullivan, Producer
Michael Marinelli, Engineer

martedì 9 febbraio 2016

Video of the day. 1976


An exploration of sound and apprehension from Aggressive, Echoic and the Loop

Alex Topaller of Grammy Award-winning, New York-based director duo Aggressive talks about their atmospheric exploration of sound:

"The film meditates on presentiment and sound. It is a collaboration between myself and Dan Shapiro, Moscow-based art directors The Loop (aka Alex Mikhaylov and Max Chelyadnikov) and sound design studio Echoic's David Johnston and Tom Gilbert. A combination of live footage and CGI, we intended the soundtrack to drive the visuals. Everyday objects reverberate, twist and react to an oncoming pulse of events as they converge on a farm house in rural America.”