venerdì 25 ottobre 2013

Viral of the day. GoPro: Backflip Over 72ft Canyon - Kelly McGarry Red Bull Rampage 2013.

Shot 100% on the HD HERO3+® camera from

Kelly McGarry flips a 72-foot-long canyon gap at Red Bull Rampage 2013 to earn a 2nd place finish.

For more check out

giovedì 24 ottobre 2013

Digital stuff of the day. Tweeting Bra.

OgilveyOne Athens

Social ad of the day. Salvation Army "No one should have to call the streets home".

Agency Cossette. Via

The Salvation Army exists to promote the dignity of all people. We are here to reach out to others and support them with the care and help they need. To help us help the homeless text HOME to 45678

The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community. To learn more, please visit

Automotive ad of the day. MINI USA | AHHHHHHH.

There's no better place to escape danger than inside a 2013 IIHS Top Safety Pick MINI Countryman.

For more information about the MINI Countryman, visit:

This commercial was AdWeek's Ad of the Day on October 23, 2013.

Agency: Butler, Shine, Stern & Partners
Executive Creative Director: John Butler
Creative Director, Director: Steve Mapp
Creative Director: Lyle Yetman
Senior Copywriter: Heath Pochucha
Director of Broadcast Production: Adrienne Cummins
Senior Producer: Luke Rzewnicki
Production Company: Tool of North America
Executive Producer: Oliver Fuselier
President: Brian Latt
Line Producer: Kelly Christensen
Editing Company: Cut and Run
Editor: Pete Koob

martedì 22 ottobre 2013

Automotive ad of the day. Honda Illusions, An Impossible Made Possible - New CR-V 1.6 Diesel Video


Honda's new CR-V 1.6 diesel film demonstrates that not everything is what it first seems. Through the ingenuity of its engineering, Honda has designed a fuel efficient SUV and made the impossible possible

Find out more about the CR-V 1.6 diesel here:

Director: Chris Palmer 
Production: Gorgeous

Bank ad of the day. nab - More Give, Less Take.

At NAB, we've challenged the way banks behave for the better and we're not about to stop. We're about more of the good stuff, less of the bad. You'll be seeing a lot more of that over the next little while. In the meantime, find out more here:

Ad of the day. Sony - Water Rock.

The riverhead area in Kumamoto, Kyushu is renowned for its high quality of pure natural water. We created a music video kind of a TV Commercial by syncing the footage of the dancing water with the original sound of water, filmed and recorded around the area. The music is a widely known piece called Pachelbel's Canon. The message at the last slide reads as follows.

"Sony's image sensors are refined by pure natural water, which makes it possible to capture the highest standard of visual images. We have been working with local farmers and an environmental NGO, on "ground water recharge", replenishing the amount of water used during the fabrication process slowly back into the groundwater through farming."


Client: Sony
Creative Agency: Mori + Drill
Production Company: Engine Plus + Drawing and Manual + Invisible Design Lab
Creative Director: Morihiro Harano (Mori)
Art Director: Jun Nishida (Drill)
Copywriters: Morihiro Harano, Ankur Rander (Mori)
Music: Shinya Kiyokawa, Kenjiro Matsuo (Invisible Designs Lab)
Director: Seiichi Hishikawa (Drawing and Manual)
Cinematographers: Eitaro Yamamoto (Shadow-Dan), Seiichi Hishikawa, Yutaka Obara (Drawing and Manual)
Recordist: Toshiro Matsumoto
Offline Editors: Seiichi Hishikawa, Yutaka Obara (Drawing and Manual), Ryosei Suzuki
Online Editor: Hitoshi Kimura (Book)
Mixer: Kazue Akiyama (Book)
Production Designer: Ken Yamada (Beard)
Project Manager: Motoko Shimizu (Mori)
Production Manager: Shinji Urano (Engine Plus)
Producers: Toshifumi Oiso (Engine Plus), Takashi Ueno (Drawing and Manual)

Animation of the day. Liquid Alchemy — The Art of Baileys Chocolat Luxe.


R/GA London