Branded content of the day. Heineken - Linclone

Client: Heineken
Project: #15SecondPremiere

Agency: Wieden + Kennedy, New York
Executive Creative Director: Susan Hoffman
Creative Directors: Eric Steele, Erik Norin
Copywriter: Mike Vitiello
Art Director: Cory Everett
Social Strategist: Jessica Abercrombie
Brand Strategist: Kelly Lynn Wright
Senior Interactive Strategist: Tom Gibby
Community Manager: Rocio Urena
Head of Content Production: Nick Setounski
Producer: Owen Katz
Print Producer: Kristen Althoff
Broadcast Traffic Supervisor: Sonia Bisono
Studio Designer: Chris Kelsch
Account Team: Patrick Cahill, Samantha Wagner, Kristen Herrington
Business Affairs: Lisa Quintela
Project Manager: Rayna Lucier

Production Company: Jefferson Projects
Executive Producer: Chris Totushek
Director: Eric Appel
Director of Photography: Mathew Rudenberg

Production Company: Whitehouse Post
Editor: Alaster Jordan
Assistant Editor: Matt Schaff
Executive Producer: Lauren Hertzberg
Producer: Alejandra Alarcon
Original Music: The Ski Team

Postproduction Company: Carbon VFX
Lead Compositor: Matt Reilly
Smoke Artist: Joe Scaglione
AE Artist: Maxime Benjamin
Executive Producer: Frank Devlin
Colorist: Yohance Brown
Surround Mix: Sound Lounge
Engineer: Justin Kooy
Executive Producer: Harrison Nalevansky

Cast and Crew
Abraham Linclone: Robert Broski
Dr. Satterberg: Eric Satterberg
Chief Justice: Paul Gregory
1st Assistant Director: Scott Metcalfe
2nd Assistant Director: Steve Bagnara
Production Supervisor: Megan Sullivan
DIT: Scott Resnick
Gaffer: Cody Jacobs
Key Grip: Kyle Honnig
Best Boy Electric: Brandon Wilson
Best Boy Grip: Ceaser Martinez
Set Decorator: Mark Wolcott
Prop Master: Eric Berg
Sound: Bo Sundberg
Boom Operator: Danny Carpenter
VTR: Carlos Patzi
Wardrobe Assistant: Beckee Craighead
Make-up Stylist: Kat Bardot
Make-up Assistant: Becca Weber
Production Assistants: Atif Ekulona, Eric Browning, Ewa Pazera, Julio Cordero, Desire Brumfield
Craft Services: Christina Gonzalez

Sexy campaign of the day. DIESEL EROTICA | FRED & FARID SHANGHAI

http://www.fredfarid.com/ 
http://www.twitter.com/fredfaridgroup/

Nightmare ad of the day. Guy Cotten - Sortie en mer - teaser

Guy Cotten, célèbre équipementier marin et CLM BBDO vous font vivre et ressentir votre propre noyade afin de vous sensibiliser sur l'importance du port du gilet de sauvetage en mer.

Chaque année en France, trop de personnes se noient en haute mer parce qu'elles négligent l'importance du gilet de sauvetage. Plus de 43% des Français estiment qu'il n'est pas nécessaire de le porter lorsqu'on sait nager. Or, en cas d'incident, que l'on soit amateur ou professionnel, les chances de survie sans gilet de sauvetage sont infimes.

Afin de générer une prise de conscience massive et de faire du port du gilet de sauvetage un réflexe, nous avons créé une expérience interactive et immersive : Sortie en mer. Un film en vision subjective réalisé par Ben Strebel et produit par Wanda Digital/Grouek, qui retranscrit fidèlement ce que ressent une personne tombée à l'eau.

Le principe est simple : scrollez sans vous arrêter pour vous maintenir à la surface. 

Pendant de longues minutes, votre seule chance de survivre est de scroller sans relâche. Vous êtes sur le point de vivre les étapes réalistes d'une noyade comme si vous y étiez. Au fur et à mesure, à l'image du protagoniste que vous incarnez, vous allez ressentir une fatigue physique et mentale. Très vite, las de scroller, vous allez abdiquer et vous noyer, découvrant alors le message suivant : En mer, on se fatigue plus vite qu'on ne le pense. à chaque sortie en mer, portez votre gilet de sauvetage.

Vous réalisez alors à quel point il est éprouvant de nager en haute mer sans gilet de sauvetage, tout comme de scroller en continu.

Combien de temps allez-vous survivre ?
Découvrez-le sur http://sortieenmer.com/

Funny ad of the day. Second Hand Stink - PooPourri.com

via creativity-online.com

Yes, Poo~Pourri is a real product. Yes, Poo~Pourri is clinically proven to work! Buy it at http://PooPourri.com/?a=5

Poo~Pourri Before-You-Go Toilet Spray
"Spritz the bowl before-you-go and no one else will ever know!"

Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it. Our award winning before-you-go toilet sprays come in several different sizes and scents. Go ahead...join thousands of happy customers who've tried Poo~Pourri for fun and keep using it because it really works!

HOW IT WORKS:
When you spray Poo~Pourri into the bowl before-you-go, our proprietary formula creates a protective barrier on the water's surface. This barrier is designed to trap unpleasant bathroom odors beneath the surface and keep them out of the air. All you'll smell is a refreshing bouquet of essential oils!

Poo~Pourri does more than just improve air quality -- it's environmentally friendly. Our secret, patent-pending blends rely on essential oils to eliminate bathroom odors, making it safe for the planet and your septic systems.

Sound too good to be true? Try Poo-Pourri and see how thousands of people are making their bathroom experiences better. We're so sure you'll love it, we even offer an unconditional Money Back Stink-Free Guarantee.

With Poo~Pourri, husbands, wives, coworkers, roommates -- even kids -- can do their business while smelling like a rose... or lemongrass or jasmine or... well, we have over 20 scents. So take your pick! Go to PooPourri.com to see all the wonderful products Poo-Pourri has to offer.

CREDITS:
Written by Joel Ackerman and Nicole Story
Produced by: A76 Productions
Director: Duffy Higgins
Poo~Pourri Girl: Bethany Woodruff
Poo~Pourri Stinky Man: Andrew Rush
The Poo Crew: Suzy and Hector Batiz (Poo~Pourri Founders)
Poo Creative Director: Nicole Story
Makeup and Hair: Jen Fleming
Poo Brand Strategist: Jessica Elefante Davis

Tech ad of the day. iPhone 5s - Powerful

Spinning ad of the day. IKEA METOD KITCHEN

via creativereview.co.uk

Agency: Mother
Director: Keith Schofield
Production company: Caviar

Storytelling of the day. Google Glass Explorer Story: WWF's Sabita Malla

WWF's Sabita Malla is exploring how Glass can help protect rhinos.

Nonprofits, how would you make an impact with Glass? Apply by May 20 @ g.co/givingthroughglass.

Agency: Anomaly New York
CCO: Mike Byrne
ECD: Eric Segal
Creative director: Jason Musante
Creatives: Rick Jacques, Luke Sacherman
Production company: Logan East
Directors: Alan Bibby, Paul Minor
Post: MPC

Animal Spot of the day. McVities Puppy / Kitten

via designtaxi.com



Grey London

Social ad of the day. Have the Homeless Become Invisible?

via adfreak

In this social experiment, unsuspecting people walked by relatives pretending to be homeless. Would they notice their family members? Or have the homeless become invisible?http://MakeThemVisible.com

To find out more about the New York City Rescue Mission visithttp://nycrescue.org/

Silver + Partner

AdLand stuff od the day. Goodby Silverstein & Partners Celebrates 150 Years

via MAA

Thought Goodby Silverstein & Partners was celebrating their 30th anniversary this year? Nope. Turns out they've been around a lot longer than that.

Watch the heretofore untold story of Jefferson "Applejack" Goodby and Richard Montgomery Silverstein and a little advertising shoppe they set up during the California Gold Rush.

For the agency's more recent history, please visit:

http://goodbysilverstein.com/30for30/

Perfumed ad of the day. Don't rely on fate. Discover the all new AXE. Upgraded.

BBH
Editing Company Final Cut LDN
Sound Design Company Grand Central
Post Produzione Electric Theatre Collective
Music Production Leland Music
Executive Creative Director David Kolbusz
Creative Director Gary McCreadie
Creative Director Wesley Hawes
Creative Team Matt Fitch
Creative Team Mark Lewis
Director Tim Godsall
Casa di Produzione Biscuit Filmworks
Production Company Producer Rick Jarjoura
Direttore della fotografia Tim Hudson
Executive Producer Orlando Woods
Account Director Heather Cuss
Agency Producer Chris Watling
Agency Producer Vaia Ikonomou
Account Manager Amy Forster
Editor Rick Russell
Sound Designer Raja Sehgal
Advertising Manager Tomas Marcenaro
Advertising Manager Fernando Desouches
Advertising Manager Jeronimo Cadenas
Advertising Manager Michal Berski
Strategic Business Lead Ngaio Pardon
Strategy Director Agathe Guerrier
Strategy Director Tim Jones
Strategist Shadi Sarreshtehdarzadeh
Interactive Art Director Vinny Olimpio

Experiment of the day. Vědecký experiment: život není fér. Podívejte se, jak vám můžeme zachránit život

via adrants.com

Magic of the day. Miguel CHEVALIER Tapis magiques 2014 Casablanca (Version courte)

Miguel CHEVALIER Tapis magiques 2014 Casablanca (Version courte) from Claude Mossessian on Vimeo.

Un film de Claude Mossessian © Claude Mossessian

Miguel CHEVALIER
Tapis Magiques 2014

Installation de réalité virtuelle générative et interactive
Musique : Michel Redolfi

Journées du Patrimoine de Casablanca
Avec l'Institut français de Casablanca

Logiciel : Cyrille Henry / Antoine Villeret
50 x 10 m / 164.04 x 32.81 ft


Eglise du Sacré Coeur - Casablanca (Maroc)

Tapis Magiques revisite la tradition de l’art islamique, notamment de la mosaïque et des tapis. Un méga tapis de lumière couvre le sol de l'ancienne église du Sacré Coeur. Lors des déplacements des spectateurs, des perturbations dans la trajectoire des courbes se créent sous leurs pieds. Ce monde de couleurs et de formes en mouvement nous entraine dans l'univers magique des Contes des Mille et Une Nuits avec la musique de Michel Redolfi.

Cette installation a été rendue possible grâce au concours de l'Institut Français et de Voxels Productions.

Magic Carpets 2014

Generative and interactive virtual-reality installation
Music : Michel Redolfi
Software: Cyrille Henry / Antoine Villeret
50 x 10 m / 164.04 x 32.81 ft


Magic Carpets revisit the tradition of the Islamic art, in particular the mosaic and the carpets.
A huge light carpet covers the floor of Sacré Coeur church. When the viewer moves, the trajectory of the curves is disrupted under their feet.
This world of colors and forms in movement, invites us into the magic universe of the « Arabian Nights » and the flying carpets with the music of Michel Redolfi.

This installation has been made possible thanks to the French Institut et de Voxels Productions.

Music video of the day. Hundred Waters - Cavity

Hundred Waters - Cavity from Michael Langan on Vimeo.

Hundred Waters - Cavity / OWSLA Records / 2014 / 4 min / HD / Stereo

Album out May 27th | OWSLA owsla.com

Director: Michael Langan
Producer: Najeeb Tarazi
Executive Producer: Nick Read
Makeup / Hair: Nidia Alire
Assistant Camera: Stephen Lucas
Grip: Lucas Pitassi

langanfilms.com/cavity.html

Social ad of the day. Missing Kids Stamps - Send Hope With Every Letter

via agencyspy

Launched in 2013 as a grassroots movement, Missing Kids Stamps puts the faces of missing children where they have never been before -- on real postage stamps. The aim: to drive action on behalf of the children who go missing in Canada each year; educating Canadians on how their order of these stamps can help in bringing attention to the cause, and hopefully, reuniting families.
 Lowe Roche

Creative Director: Mark Mason

Creative Director: Jane Murray

Associate Creative Director: Gail Pak

Copywriter: Jordan Gabriel

Account Director: Amelie Gundy

Director of Production: Beth Mackinnon

Agency Producer: Shannon Farrell

Associate Strategic Planner: Liam Brown

Public Relations: Jonathan Daly

Sport ad of the day. Boston Bruins - The Calm

The Calm from Arnold Worldwide on Vimeo.
Agency: Arnold Worldwide, Boston
Client: Boston Bruins
Executive Creative Directors: Wade Devers / Pete Johnson
Creative Directors: Travis Robertson / Greg Almeida
Art Director: Travis Robertson
Copywriter Greg Almeida
Editor: Charlie Johnston / Lost Planet
Color: Tom Poole / Company3
Music: Hifi
Mix: Brian Beatrice / AudioEngine

Singing ad of the day. AT&T - "Sing Anthem" / "Sing Network"

Client: AT&T
Spots: "Sing Anthem," "Sing Network"

Agency: BBDO, New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Creative Director: Matt Vescovo
Copywriter: Bill Heater
Art Director: Marc Klein
Group Executive Producer: Julie Collins
Executive Producer: Diane Hill
Assistant Producer: Sasha White
Executive Music Producer: Melissa Chester
Senior Account Director: Walker Teele
Account Manager: Ashley Gill

Production Company: Biscuit Filmworks
Director: Noam Murro
Director of Photography: Eric Schmidt

Music House: Human
Composer: Sloan Alexander

Edit House: Rock Paper Scissors
Editor: Stewart Reeves
Assistant Editor: Luke Mcintosh

Visual Effects House (Network): Spontaneous
Visual Effect House (Anthem): Method

Unbranded content / Dad of the day. Action Movie Kid - Volume 01

via contagious.com

Twitter: Kid@ActionMovieKid 
FB: https://www.facebook.com/ActionMovieKid

By Dreamworks post-production whizz Daniel Hashimoto

Viral of the day. Built For It Trials - Stack: Largest JENGA® Game Played with Cat® Excavators

When we play blocks, we play BIG.

"Stack" pits five Cat® machines, including Excavators and Telehandlers, against a mountain of massive JENGA® blocks. The object of the game is for heavy equipment operators to remove and then reposition a stack of 27 JENGA® blocks one at a time, without toppling the structure -- using only their Cat machines and attachments. #BuiltForIt

Learn more: http://bit.ly/Q7m9Md

Watch the Stack behind-the-scenes video:http://youtu.be/uLhOOiPGrq4.

CONNECT WITH CAT PRODUCTS:
Facebook - https://www.facebook.com/catproducts
Twitter - https://twitter.com/CaterpillarInc
Google+ - https://plus.google.com/+CatProducts

JENGA® IS A TRADEMARK OF POKONOBE ASSOCIATES. LICENSED BY POKONOBE ASSOCIATES. ALL RIGHTS RESERVED. ® REFERS TO U.S.A. TRADEMARK.

Inspirational ad of the day. Apple - Better

via businessinsider.com

At Apple, we strive to reduce our impact on climate change, find ways to use greener materials and conserve resources for future generations. This video was shot on location at Apple Facilities. Now more than ever, we will work to leave the world better than we found it.

https://www.apple.com/environment/

Funny ads of the day. HBO GO

via agencyspy

Agency: SS+K

Chief Creative Officer: Bobby Hershfield

Senior Copywriter: Lindsey Lanpher

Copywriter: Richard Tseng

SVP, Director of Production & Innovation: John Swartz

Senior Producer: Kim Cross

SVP, Digital Strategy and Innovation: Kevin Skobac

VP, Group Account Director: Jennifer Barr

Production Company: O Positive

Director: David Shane

Executive Producer: Ralph Laucella

Executive Producer: Ken Licata

Director of Photography: Marc Laliberte Else

Editorial: Mackenzie Cutler

Editors: Gavin Cutler and Ryan Steele

Post Producer: Evan Meeker

Social ad of the day. On My Way presented by Honda #thumbsup

via businessinsider.com

You are two times more likely to crash if you text while you're driving. Don't text and drive. Discover other Honda safety initiatives at Safety.Honda.com.
agency RPA