Brasileiragem é nossa ginga no pé. É um pouco de louco e só entende quem é.
Saiba mais em: http://gonike.me/brasileiragem Agency: Wieden+Kennedy Director: Urso Morto / Daniel Levenhagem Director of Photography: Urso Morto, Daniel Levenhagem, Gabriel Bianchini, Marco P. Grilo, Ariel Schvartzman Producer: Julia Maury, Ana Mendes Editor: Marcelo Vogelaar Motion Graphics: Guilherme Carneiro Sound: Audio Facility Loud
Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council. To raise awareness to this cause, Dermodex brand, a specialist in diapers, created an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birthday.
Advertising Agency: Net#work BBDO, Johannesburg, South Africa Creative Director: Brad Reilly Creative Director / Copywriter: Tim Beckerling Art Director: Steven Tyler Director: Lourens van Rensburg Production House: 7 Films Editor: James O’Sullivan
