mercoledì 11 aprile 2018

Automotive ad of the day. VW Polo - Red Flashy Thingy - Beware the confidence.

Red Flashy Thingy from Ryan Barkhuizen on Vimeo.

Agency: Ogilvy South Africa Client: Volkswagen (South Africa) Chief Creative Officer: Pete Case Executive Creative Director: Tseliso Rangaka Associate Executive Creative Director: Nicholas Wittenberg Creative Director: Mike Martin Creative Group Head: Alex Goldberg Copywriter: Alex Goldberg Creative Group Head: Ryan Barkhuizen Agency Producer: Claudia Hall Client Service: Vicky Buys Client Service: Chris Spencer Client Service: Loren Westoby Strategist: Jayne McElwee Production Company: Romance Director: Greg Gray Director of Photography: Rory O' Grady Producer: Helena Woodfine Art Director: Chris Bass Editing: Deliverance Editor: Ricky Boyd Sound Design: Produce Sound Sound Engineer: Louis Enslin Post Production: Bladeworks VFX Comapny: Bladeworks VFX: Jean Du Plessis VFX Comapny: Chocolate Tribe VFX: Rob Van Den Braght VFX: Tiaan Franken

Ad of the day. Channel 4: 100 Years and Counting


martedì 10 aprile 2018

Digital stuff of the day. Lacta - The Taste of Love - AI teaser website campaign - case study

OgilvyOne Greece 

Lacta chocolate, created a feature film titled "The taste of love", that was released online and on TV on Valentine's Day in Greece, with great success. In it, a lonely man in the future is living with a beautiful girl that satisfies his every wish, since she’s an android robot. Until one day, she's accidentally updated with "Artificial Emotions”, and wants to know what love is... To create anticipation, a teaser campaign presented ELLi, the film's robot, who although has the most advanced Artificial Intelligence, she cannot understand what love is. Users were asked to visit, and submit a photo that captured love for them. Then, using real Artificial Intelligence, we recognised what was portrayed in each photo and with machine learning we displayed what ELLi was learning in real time, in a 3D interactive environment, letting users discover patterns and common threads about what love is to all.

Spoof of the day. Nike Women's Ad - SNL

Introducing Nike Pro-Chiller Leggings, designed for endurance, but used mostly for sitting on the couch. #SNL #SNL43 Get more SNL: Full Episodes: Like SNL: Follow SNL: SNL Tumblr: SNL Instagram: SNL Pinterest: