venerdì 14 febbraio 2014

Stunt of the day. The North Face: Alex Honnold - El Sendero Luminoso

On January 15, 2014, Alex Honnold free-soloed El Sendero Luminoso (The Shining Path) in El Portrero Chico, Mexico in a little over 3 hours. The climb rises 2,500 feet to the summit of El Toro. It could be the most difficult rope-less climb in history.

Matthew Morgan
"Sun Through The Clouds"

Philip Sheppard

Idea of the day. Mercedes-Benz TV: Defying Death Valley

What happens when Hollywood stars Diane Kruger and Joshua Jackson are trying to survive in the desert only by the water produced by their F-CELL car?
Driving the fuel cell technology on a daily basis in Hollywood, the film stars Diane Kruger and Joshua Jackson have become enthusiastic about the potential that the fuel cell technology offers. The film explains the advantages of the F-CELL technology on a trip in California's Death Valley, one of the hottest and driest places on earth.

B-Class F-CELL: CO2 emission (combined): 0g/km; Fuel consumption 0.97 kg H2/100 km; Efficiency class: A+.*

*The data do not relate to a specific vehicle and are not part of the specification, but are merely for the purpose of comparing different vehicle types. The figures are provided in accordance with the German regulation "PKW EnVKV" and apply to the German market only.

Agency: Jung von Matt
Brand: Mercedes
Geo: Europe, Germany
Advertising Agency: Jung von Matt / Alster Werbeagentur GmbH, Germany
Managing Directors: Thimoteus Wagner, Goetz Ulmer
Creative Director: Jonas Keller
Art Director: Andreas Wagner
Text: Luca Rescheleit, Justin Salice-Stephan, Fabian Frese
Idea/Concept: Andreas Wagner, Luca Rescheleit
Account: Peter Ströh, Sonja Stockmann, Ann-Kathrin Geertz, Desiree Schelinski
Agency producer: Christoph Köhler
Film Production: Markenfilm Crossing GmbH
Director: Holger Jaquet
Camera: Holger Jaquet
Post Production / Production: Markenfilm Crossing GmbH
Producer: Christine Marie Gardeweg
Editors: Steven Wilhelm, Alexander Krämer-Göbel
Sound design: Steven Schwalbe, Steve Patuta / Whitehorse Music
The Ambient Advert titled Defying Death Valley was done by Jung Von Matt/alster advertising agency for product: MERCEDES-BENZ F-CELL (brand: Mercedes-Benz) in Germany. It was released in the Feb 2014.
The previous work by Jung Von Matt for Mercedes

Nice ad of the day. Coca-Cola - ISS / Footprints

via adweek

Client: Coca-Cola
Spot: "ISS"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Hal Curtis / Antony Goldstein / Jeff Gillette
Copywriter: David Povill
Art Director: Brad Trost
Producer: Jennifer Fiske / Hayley Goggin
Account Team: Brian Mead / Luke Purdy
Executive Creative Directors: Joe Staples / Susan Hoffman
Head of Production: Ben Grylewicz
Production Company: Furlined
Director: Adam Hashemi
Executive Producer: Diane McArter
Line Producer: Pete Vitale
Director of Photography: John Lynch
Editorial Company: Joint Editorial
Editor: Kyle Valenta / Eric Hill
Outside Editor: Mikkel EG Nielsen / Rock Paper Scissors
Post Producer: Shelli Jury
Post Executive Producer: Patty Brebner
Sound Designer: Charlie Keating
Assistant Editor: JB Jacobs
VFX Company: The Mill
VFX Supervisor: Tim Davies
Flame Artist: Tim Davies
VFX Producer: Jordan Sharon
Executive Producer: Sue Troyan
Coordinator: Jillian Lynes
Colorist: Adam Scott
Telecine Producer: LaRue Anderson
Producer: Megan Campbell
3D Lead Artist: Phill Mayer
3D Artists: Kenzie Chen / Yorie Kumalasari / Juan Zavala / Martin Rivera / Michael Lori / Jacob Bergman / Miguel Guerrero / Robert Chapman / Katie Yancey / David Hackett / George Liu / Ashraf Ghoniem / Meng Yang Lu
2D Lead Artist: Tim Davies
2D Artists: Steve Cokonis / Adam Lambert / Daniel Lang / Robert Murdock / Lisa Ryan / Dag Ivarsoy
Matte Painting: Andy Wheater / Andy Romine
Shoot Supervisors: Tim Davies / Nick Lines
Music+Sound Company: Stimmung
Composer: Robert Miller
Song: Light Calvary - Franz Von Suppe (original composer)
Producer: Megan Campbell
Executive Producer: Ceinwyn Clark
Mix Company: Eleven Sound
Mixer/Sound Design: Jeff Payne
Producer: Suzanne Hollingshead
Audio Assistant: Ben Freer

giovedì 13 febbraio 2014

Music video of the day. Metronomy - Love Letters (Official Video) by Michel Gondry


Love Letters - Out March 10th 2014. Click here to pre order :
Video Directed by Michel Gondry

Click here and subscribe to Metronomy's channel

Check out Metronomy's albums:
The English Riviera [2011] 
Click here to listen to the album on youtube
Download it here :

Nights Out [2008]
Click here to listen to the album on youtube
Download it here :

Pip Paine (Pay the £5000 You Owe) [2006]
Click here to listen to the album on youtube
Download it here :

2014 Because Music (


advertiser: Because
brand: Metronomy


Director: Michel Gondry
Executive Producer: Zeynep Gizem De Loecker
Producer: Khalid Tahhar

music and sound

Executive Producer: Zeynep Gizem De Loecker
Producer: Khalid Tahhar

post production/vfx

Executive Producer: Zeynep Gizem De Loecker
Post Production House: Royal Post
Producer: Khalid Tahhar

production company

Director: Michel Gondry
DOP: Christophe Beaucarne
Executive Producer: Zeynep Gizem De Loecker
Producer: Khalid Tahhar
Production Company: Parizan
Production Designer: Stephance Rozenbaum

American ad of the day. The First Ever 2014 Cadillac ELR: Poolside


Client: Cadillac
Agency: Rogue
Chief Creative Officer: Lance Jensen
Executive Creative Director: David Banta
Group Creative Director: Kevin Daley
Copywriters: Lance Jensen, David Banta
Art Director: Kevin Daley
Agency Producer: Paul Shannon (Executive Producer)
Account Team: Clifford Stevens, Megan Wiggin, Emily Shahady, Kalyn Barnum
Director of Project Management: Paul Pantzer
Project Manager: Christy Costello
Assistant Agency Producer: Tim Mollen
Production Company: Interrogate
Executive Producer: Jeff Miller
Producer: George Meeker
Director: Brennan Stasiewicz
Cinematographer: Max Malkin
Line Producer: Dave Bernstein
Editing House: Bug Editorial
Editor: Andre Betz
Licensed Music: "You're Gonna Miss Your Candyman"
Music Performed by: Terry Callier
Sound Engineer: Mike Secher
Visual Effects Company: Brickyard VFX

Nice ad of the day. Dumb ways to Valentine

Client: Metro Trains Melbourne
General Manager, Corporate Relations: Leah Waymark
Marketing Manager: Chloe Alsop
Agency: McCann, Melbourne, Australia
Executive Creative Director: John Mescall
Creative Team: John Mescall, Pat Baron
Animation: Julian Frost
Digital Team: Huey Groves, Christian Stocker
Group Account Director: Adrian Mills
Account Director: Alec Hussain
Senior Account Manager: Tamara Broman
Senior Producer: Mark Bradley
Producer: Cinnamon Darvall
Composer and producer: Oliver McGill

Romantic ad of the day. You - A Declaration of Love by Schwarzkopf Nectra Color


See how true love creates beauty: Enjoy a wonderful story about a man, a woman, flowers and the little things that make us fall in love with someone. Not just on Valentine's day, but every day a bit more. 

A declaration of love from Schwarzkopf Nectra Color, dedictated to all women in the world. 

Dedicated to you. 

Discover more on
Find the latest hair styling and color trends on

Directed by Sandro Suppnig

Client: Henkel Schwarzkopf
Corporate Senior VP Hair/Innovation/Digital: Marie-Eve Schröder
Marketing Director International: Catharina Christe
Senior Brand Manager International: Sybille Silber
Agency: BBDO Proximity Dusseldorf
Creative: Sebastian Hardieck (Chief Creative Officer), Konstanze Bruhns (Creative Director)
Account: Dirk Bittermann (General Manager), Geraldine Schell (Account Director)
Producer: Anuschka Walle (Executive Producer)
Film production: Tempomedia
Director: Sandro Suppnig
Post production: nhb Studios
Music/ Composer: Studio Funk Düsseldorf

martedì 11 febbraio 2014

Automotive ad of the day. Acura - Let The Race Begin

via adfreak

Bet on a performance that changes the game, a power that goes beyond the machine. The Acura RLX Sport Hybrid, TLX Prototype and NSX Concept will challenge what you think you know about luxury performance

Client: Acura
Senior Vice President, Automotive Operations, American Honda Motor Co.: Michael Accavitti
Assistant Vice President, Advertising, Marketing, American Honda Motor Co.: Tom Peyton
Manager, Acura Advertising, Brand: Gary Robinson
Spot: "Let the Race Begin"
Agency: Mullen, Los Angeles
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Peter Rosch
Art Director: Sean Stell
Copywriter: Amir Farhang
Executive Director of Integrated Production: Liza Near
Director of Broadcast Production: Zeke Bowman
Senior Producer: Trish Dowley
Co-Director of Strategy: Kelsey Hodgkin
Account Service: Jeff Prince, Alison Kaplan
Product Information Manager: Scott King
Product Specialist: Curtis Millward
Associate Director of Business Affairs: Stephen Duncan
Production Company: Smuggler
Director: Adam Berg
Founding Partners: Patrick Milling Smith, Brian Carmody
Bidding Producer: Shannon Jones
Line Producer: Karen O’Brien
Director of Photography: Mattias Montero
Production Supervisor: Pete Slowey
Production Designer: Tino Schaedler
Editorial: Cosmo Street
Editor: Paul Hardcastle
Assistant Editor: Hugo Jordan
Producer: Jaclyn Paris
Executive Producer: Yvette Cobarrubias-Sears
Color Correction: MPC
Colorist: Mark Gethin
Visual Effects: MPC
Executive Producer: Elexis Stearn
Producer: Mike Wigart
Visual Effects Supervisors: Andy Boyd (3-D), Benoit Mannequin (2-D)
Graphics: Artjail
Audio Post: Phase UK
Sound Supervisor, Designer: Matthew Collinge
Audio Post: Eleven Sound
Mixer: Scott Burns
Original Music: Bobby Tahouri
Track Title: "I Was Set Up!"
Casting Agency: Sonnenberg Casting
Casting Agent: Jodi Sonnenberg

Sport ad of the day. #WHATSTHERE (:60s) : Team Canada Sochi 2014

With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities.

It's not what's missing, it's what's there.

Canadian Paralympic Committee
BBDO, Toronto, Canada
Additional credits:
Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Directors: Simon Craig, JP Gravina
Art Director: JP Gravina
Copywriter: Simon Craig
Agency Producer: Jennifer Morrison
Account Director: Rebecca Flaman
Account Supervisor: Jaya Rizzi
Director: David Quinn
Production Company: Sons & Daughters
Director of Photography: Gabe Langlois
Editor: Gord Koch
Colourist: Wade Odlum / Alter Ego
Music & Sound Design: RMW Music
Photographer (print): Matthew Murnaghan
Client: Karen O'Neill, Martin Richard, Julia Forbes
Cast: Dominic Larocque, Tyler McGregor, Mark Arendz, Michelle Salt

Safety video of the day. Air New Zealand - Safety in Paradise #airnzsafetyvideo

"“Safety in Paradise” celebrates 40 years of Air New Zealand flying to the Cook Islands, and 50 years of Sports Illustrated helping adolescent boys explore their budding sexuality with their Swimsuit Issue." Read more at agencyspy

Air New Zealand has partnered with Sports
Illustrated® Swimsuit to celebrate 50 knockout years
with their latest in-flight safety video. Pay attention
to the stunning Christie Brinkley, Jessica Gomes,
Chrissy Teigen, Hannah Davis and Ariel Meredith,
answer the simple multi-choice questions and be in to
win one of five trips to the sun-soaked Cook Islands.
Just visit

You and a friend could be enjoying the simple luxuries
of island life with airfares to Aitutaki, five nights at the
Pacific Hotel and $500 spending money to help you
splash out. Just click the web address above for your
chance to enter.

Radio campaign of the day. Staedtler

Agency: DLV BBDO, Milan Executive Creative Director: Stefania Siani Copywriter: Pasquale Frezza Cdp: Eccetera, Milan

Digital stuff of the day. MegaFaces: Kinetic Facade Shows Giant 3D 'Selfies'


MegaFaces is a kinetic facade conceived by Asif Khan and engineered by iart. It can transform in three dimensions to recreate the faces of visitors to Khan's pavilion, a 2,000 m2 cube situated in the Olympic Park in Sochi during the 2014 Olympic Games. This video was taken during commissioning, shortly before the opening of the pavilion on 7 February 2014. The project was commissioned by MegaFon. Music: Arthur Carabott

Disgusting ad of the day. Hidden camera catches dream date gone wrong #FlakerDate

via MAA

Perfect girl on the first date has a gross secret that turns people off! Watch how 3 different guys react to what they see.

Cool ad of the day. XXL Airport Love

Vår nye reklamefilm "Airport Love" er laget for det sports- og villmarksinteresserte publikum i Norge, Sverige og Finland. Filmens budskap er at sport er for alle, uansett hvilket lag du spiller på. Premieren på filmen er samtidig som åpningssermonien til de olympiske leker i Sotsji. 

Av mange dyktige atleter i filmen finnes det også tre nordmenn: Tidligere verdensmester Anders Solum (freestyle fotball), Edvard Strand (slalomski) og Sune Wentzel (frisbee) imponerer stort med sine spektakulære stunts. 

Musikken til filmen er skrevet av Tommy Tysper, svensk låtskriver og produsent, nå bosatt i Los Angeles, California. Tommy skriver og produserer sanger for en rekke artister og har hatt flere Top-10 hits på Billboard listene i USA. 

Ansvarlig hos XXL: Tom Erik Kjønø og Andreas Hauger

Reklamebyrå: Schjærven reklamebyrå
Konsulent: Ole Marius Simonsen
Kreatører: Jon Erik Skiælder og John Draleke
Byråproducer : Gard Andreassen 

Produksjonsselskap: Camp David, Stockholm
Produsent: Kalle Wessblad 
Regissører: Bjørn Stein og Måns Mårlind

Location: LLeida airport, Spain
Spilt inn: 15. -- 18. Desember 2013
Lineproducer: Dominic Bolus, Widescope Productions
Postproduksjon: The Chimney Pot, Stockholm

Here's to Shirley Temple. Playstation Mountain.

Music by Shirley Temple ("De Gospel Train")

Playstation Mountain from Jordi Bares on Vimeo.

Via Wikipedia
Mountain is a 2003 television and cinema advertisement launched by Sony Corporation to promote the PlayStation 2 video game console. The budget for production and advertising space purchases for the 60-second piece amounted to £5m across all markets. The commercial depicts a Brazilian crowd congregating to form a mountain of human bodies, all competing to reach the top of the pile. The campaign surrounding Mountain was handled by advertising agency TBWA London. The commercial was directed by Frank Budgen. Production was contracted to Gorgeous Enterprises, with post-production by The Mill. Mountain premiered in 30 countries on 13 November 2003.

More info about the commercial here

lunedì 10 febbraio 2014

Great ad of the past. BMW Films - The Hire - Star.

"Some people have asked, 'Is it an ad?' Maybe the better question is, 'What is an ad?'"
- David Carter, 2002 Best of Show Winner - BMW Films "The Hire"

The Hire is a series of short films made by BMW together with some of the worlds best directors.
Star - starring Clive Owen, Madonna and the BMW M5. Directed by Guy Ritchie.

Dancing ad of the day. Big Lots Mostess - #thriftisback


Client: Big Lots
Chief Customer Officer: Andrew Stein
Broadcast Manager, Producer: Thomas Clark
Marketing Manager: Katherine Reda
Agency: O'Keefe Reinhard & Paul
Creative Director: Matt Reinhard
Director Creative Services: Sue Gillan
Writers: Cooper Johnson, Vinny DeGaetano, Aaron Fronk
Executive Producer: Scott Mitchell
Senior Account Executive: Christina Chonody
Production: AdDigital
Director: Jeff Jenkins
Executive Producers: Tom Mooney, Dan Klein
Editorial: Whiskey & Bananas Studio
Editor: Jeff Jenkins
Music: Beacon Street
Composers: John Nau, Andrew Feltenstein
Producer: Caitlin Rocklen

Adland stuff of the day. The LEGO Movie - LEGO Ad Break - Official Warner Bros.

via adfreak

#TheLEGOMovieUK -- In cinemas February 14th, 2014

Join the official Facebook Page: 
and the official Twitter Page:

Subscribe to the Official Warner Bros. UK YouTube channel

The LEGO Movie follows Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world.

Will Ferrell, Morgan Freeman, Liam Neeson, Will Arnett, Elizabeth Banks, Nick Offerman and Alison Brie join Chris Pratt to form the cast of the first-ever full length theatrical LEGO movie, the greatest movie ever assembled, which is set to hit cinemas February 14th 2014.

Automotive ad of the day. Opening Ceremony - #TheNew | Chevrolet

via MAA. More info here

Romantic ad of the day. Lacoste "The Big Leap"

He is about to risk it all to win the game of his life.
It will take him confidence and courage to make the leap, beautifully.

"Life is a Beautiful Sport"

Lacoste's "The Big Leap" is the epic illustration of the new Lacoste campaign "Life is a Beautiful Sport". Starring Paul Hamy and Anna Brewster, created by BETC and directed by Seb Edwards. Music: DISCLOSURE - "YOU & ME" ft Eliza Doolittle -- Flume Remix / Universal Music Publishing

#livebeautifully //

Creative agency: BETC 
Production: Wanda 
Sound production: Schmooze

domenica 9 febbraio 2014

Prankvertising of the day. Hungry bear loose in NYC - Chobani


A discerning bear who only eats food made with natural ingredients gets frustrated on the streets of New York. #howmatters

Check out the original hungry bear here: