Sport ad of the day. #WHATSTHERE (:60s) : Team Canada Sochi 2014

With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities.

It's not what's missing, it's what's there.

Advertiser:
Canadian Paralympic Committee
Agency:
BBDO, Toronto, Canada
Additional credits:
Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Directors: Simon Craig, JP Gravina
Art Director: JP Gravina
Copywriter: Simon Craig
Agency Producer: Jennifer Morrison
Account Director: Rebecca Flaman
Account Supervisor: Jaya Rizzi
Director: David Quinn
Production Company: Sons & Daughters
Director of Photography: Gabe Langlois
Editor: Gord Koch
Colourist: Wade Odlum / Alter Ego
Music & Sound Design: RMW Music
Photographer (print): Matthew Murnaghan
Client: Karen O'Neill, Martin Richard, Julia Forbes
Cast: Dominic Larocque, Tyler McGregor, Mark Arendz, Michelle Salt