venerdì 16 ottobre 2009

Ads of the week. Orange - Vaseline - Hornbach - Kaiser Permanente - DirecTV - Kerry Low Low - 5 Seeds - Greenpeace.

Orange “Words"

Agency: Publicis Conseil, Paris
Production Company: Wanda Productions, Paris
Director: Philippe Andre

Vaseline “Amazing Moisture”

Agency: Bartle Bogle Hegarty. New York
Chief Creative Officer: Kevin Roddy
Group Creative Director: Todd Riddle
Art Director: Maja Fernqvist
Art Director/Copywriter: Joakim Saul
Head of Broadcast: Lisa Setten
Senior Producer: Julian Katz
Production Co.: Biscuit Filmworks USA, Los Angeles
Director: Noam Murro
DP: Simon Duggan
Executive Producer: Shawn Lacy
Line Producer: Jay Veal
Shoot Location: Sydney, Australia
Editing Co.: The Whitehouse
Editor: Russell Icke
Asst. Editor: Ethan Mitchell
Executive Producer: Corina Dennison
Post Producer: Melanie Klein
Music: Peer Gynt Suite No.1 - Anitra's Dance
Post Facility: Carbon VFX
Lead Flame Artist: Kieran Walsh
Executive Producer, VFX: Frank Devlin
Colorist: Fergus McCall, The Mill NY
Audio Facility: audioEngine
Audio Engineer: Tom Goldblatt

Hornbach “Die Hymne des Machens”
English version: here.

Agency: Heimat Werbeagentur, Berlin
Production Company: Partizan GmbH, Berlin
Director: Nico Beyer
Producer: Moritz Merkel

Kaiser Permanente “Emerald Cities"

Agency: Campbell-Ewald, Los Angeles
Chief Creative Officer: Bill Ludwig
Executive Creative Director: Mark Simon
Creative Director: Mike Conboy, Neville Anderson
Senior Vice President/Copywriter: John Dolab
Senior Vice President/Art Director: Chip Kettering
Agency Producer: John Haggerty
Production Company: Biscuit Filmworks, Los Angeles
Director: Noam Murro
Senior Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
DP: Toby Irwin
Line Producer: Jay Veal
Editorial: Spot Welders
Editor: Robert Duffy
Music: Nylon Studios, Claude Debussey
Visual Effects: Animal Logic, Los Angeles
Executive Producer: Nerissa Kavanagh

DirecTV Argentina “Aged”

Agency: Draftfcb, Buenos Aires
Creative General Directors: Guillermo Castañeda, Juan Cruz Bazterrica
Creative Director: Marco Caltieri, Gonzalo Osorio
Art Director: Matías Harbeck
Copywriter: Yago Fandiño
RTV: Gonzalo Calzada
Agency Producer: Gabriel Lancioni
Production Company: Rebolucion, Buenos Aires
Director: Luciano Podcaminsky/Andres Salmoyraghi
Executive Producer: Patricio Alvarez Casado
Producer: Axel Linari
DP: Javier Julia
Editor: Diego Panich
Music: Noroeste Musica

Kerry Low Low: Mouse

Agency: Fallon London
Agency Producer: Jo Charlesworth
Creative Director: Tony McTear
Creative: Gary Anderson; Tony Miller
Director: Dom & Nic
Production: Outsider
Producer: John Madsen
Director of Photography: John Lynch
Post Production: The Moving Picture Company (MPC)
Editor: Struan Clay

5 Seeds: Birds vs Humans

Agency: BMF
Agency Producer: Mandy Payne
Creative Director: Simon Langley
Creative: Nils Eberhardt; Richard Morgan
Director: Michael Spiccia
Production: GoodOil Films
Producer: Sam Long
Music: Song Zu

Greenpeace: Coal Story

Agency: Ogilvy & Mather Beijing
Agency Producer: Yimeng Bai; Doug Schiff; Fei Wang
Creative Director: Yimeng Bai; Doug Schiff; Fei Wang; Yanyan Yang
Creative: Doug Schiff; Yanyan Yang
Director: Doug Schiff; Fei Wang
Music: Kadri Gopalnath

lunedì 12 ottobre 2009

Viral campaign of the week. VW - The fun theory.

Visit the site
Concept inspired by the book "Nudge. Improving Decisions About Health, Wealth and Happines” by Richard H. Thaler and Cass R. Sunstein.
"DDB Stockholm recently launched Rolighetsterorin, or "The Fun Theory" campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly." Continue reading at Creativity.

Piano stairs

The world's deepest bin

Empty bottle arcade

Agency: DDB Stockholm
Creative Director: Andreas Dahlqvist