Visit the site www.rolighetsteorin.se
Concept inspired by the book "Nudge. Improving Decisions About Health, Wealth and Happines” by Richard H. Thaler and Cass R. Sunstein.
"DDB Stockholm recently launched Rolighetsterorin, or "The Fun Theory" campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly." Continue reading at Creativity.
Piano stairs
The world's deepest bin
Empty bottle arcade
Agency: DDB Stockholm
Creative Director: Andreas Dahlqvist
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