sabato 17 gennaio 2015

Not that bad ad of the day. Samsung Gear Circle - Join the Circle

The unique design of the Gear Circle keeps your music and calls conveniently around your neck.

Use touch volume controls to adjust the high-quality wireless sound and the Gear Manager Mobile App for custom sound and device management. 

Intuitive music and call features, a light-weight, sweat-resistant design, and exceptional battery life make Gear Circle perfect for the long-distance runner to the music enthusiast on the go.

Find out more about the Gear Circle here:

Agency: Cheil Worldwide
Prod: Keystone Films 
Director: Liukh

Japanese ad of the day. メイド100人 魅せパンリレー|100 Sizzling Japanese maids in Action|フレーバーストーン

100 Japanese maids challenge a frying pan relay to deliver a fresh and hot breakfast to their master!!
The frying pans they use are called“FlavorStone”, which is known for the non-stick technology even when used without cooking oil.Can they successfully bring the breakfast to the master??

For more information, please log on to a special site!! You can watch behind the scenes of shooting.

maidreamin is the No.1 “Maid café” which has about 500 maids and 18 cafés around the world, including Akihabara. with their store concept of "dreamland" and their service motto of "moe", they are often covered by media.

Chu-z is a new generation girl’s group of 6 girls, produced by YOHEY who is a member of a dance unit “PANICREW.” They dream of a solo performance at “NIHON-BUDOKAN” and to be successful with their performances in music, dancing,and singing around the world.

amorecarina is a idol group of 15 girls who pass an audition of a fashion magazine ”JS Girls” for elementary school students. They have got a lot of attention recently because of their participation in two big events at SHIBUYA & YOKOHAMA just after 30 days from a debut.

and more.

venerdì 16 gennaio 2015

Inspiring ad of the day. NBA/MLK: Barrier Breakers

The NBA has a strong history of firsts when it comes to breaking down racial barriers and proverbial glass ceilings. In this spot, we explore the strides made within the NBA that not only embody Martin Luther King Jr.’s “I Have a Dream” speech, but the overall guiding principles of the Civil Rights movement.

About the NBA: 
The NBA is the premier professional basketball league in the United States and Canada. The league is truly global, with games and programming in 215 countries and territories in 47 languages, as well as NBA rosters at the start of the 2014-15 season featuring a record 101 international players from 37 countries and territories. For the 2014-15 season, each of the league's 30 teams will play 82 regular-season games, followed by a postseason for those that qualify. 

The NBA consists of the following teams: Atlanta Hawks; Boston Celtics; Brooklyn Nets; Charlotte Hornets; Chicago Bulls; Cleveland Cavaliers; Dallas Mavericks; Denver Nuggets; Detroit Pistons; Golden State Warriors; Houston Rockets; Indiana Pacers; Los Angeles Clippers; Los Angeles Lakers; Memphis Grizzlies; Miami Heat; Milwaukee Bucks; Minnesota Timberwolves; New Orleans Pelicans; New York Knicks; Oklahoma City Thunder; Orlando Magic; Philadelphia 76ers; Phoenix Suns; Portland Trail Blazers; Sacramento Kings; San Antonio Spurs; Toronto Raptors; Utah Jazz; Washington Wizards. 

The NBA offers real time access to live regular season NBA games with a subscription to NBA LEAGUE PASS, available globally for TV, broadband, and mobile. Real-time Stats, Scores, Highlights and more are available to fans on web and mobile with NBA Game Time. 

For more information, as well as all the latest NBA news and highlights, log onto the league's official website at 

Subscribe on YouTube:
Subscribe to NBA LEAGUE PASS
Download NBA Game Time
Like us on Facebook:
Follow us on Twitter:
Follow us on Instagram:
Follow us on Tumblr
Shop for NBA Gear:

Title: Breaking Barriers
Client: NBA
Agency: Translation
CEO: Steve Stoute
Chief Creative Officer: John Norman
Executive Creative Director: Betsy Decker
Art Director: Matt Comer
Copywriters: Andy Ferguson, Betsy Decker
Director of Content Production/EP: Miriam Franklin
Associate Producer: Philinese Kirkwood
Account team: Tim Van Hoof, Chris Martin
Chief Strategy Officer: John Greene
Head of Brand Strategy: Tim Flood
Strategist: Lindsey Neeld
Project Manager: Matt DeSimone
Editorial Company: Cut & Run
Editor: Dayn Williams
Assistant Editor: Adam Bazadona
Post Executive Producer: Rana Martin
Post Producer: Jean Lane
Visual Effects: Sibling Rivalry
Creative Director: Matt Tragesser
Animator/Compositor: Gabe Darling
Executive Producer: Maggie Meade
Head of Production: Joanna Fillie
Post Producer: Tracey McDonough
Telecine/Conform: Company Three/Method
Colorist: Rob Sciarratta
Flame Artist: Carmen Maxcy
Audio Post: Heard City
Mixers: Phil Loeb, Evan Mangiameli
Executive Producer: Gloria Pitagorsky
Music: Trackmasters

Hero of the day. Dave's #EpicStrut TV Ad | MoneySuperMarket

Meet Dave, he saved money on his car insurance with MoneySuperMarket and now he feels EPIC!

Dave feels so epic in fact, that he can’t help but show it as he struts his stuff on the way to work. His infectious dance oozes confidence as passers buy are unable to ignore Dave getting down, with one particularly impressed onlooker judging him to be “so MoneySuperMarket!”

Don't Cha wish you had Dave's #EpicStrut? 

Watch Dave’s dance routine here: 

Save money on your car insurance here:

Agency: Mother

Automotive ad of the day. Jeep Cherokee Detour | Behind the scenes

Go behind the scenes of the new Jeep Cherokee commercial to see how a downtown city street was transformed into a raging, mountain river.

AUBURN HILLS, Mich.Jan. 5, 2015 /PRNewswire/ --
  • The Jeep® brand suspends traffic on downtown Vancouver city street and takes unsuspecting drivers on a surprise detour in uniquely own-able approach to highlight versatility and real-world capabilities of the Jeep Cherokee
  • New :30 "River in the City" commercial can be seen on, which includes a :60 version of the spot in addition to special behind-the-scenes footage that includes the making of the campaign, photos, interviews and other exclusive content
The Jeep® brand suspended traffic on an unassuming city street in Vancouver, amazing city-dwellers by taking unsuspecting drivers by surprise by converting an entire block into a forest with a wild mountain river, brought to life with snowbanks, boulders, rocks, sand/gravel, moss, live fir trees and two wolves. The unique approach was accomplished to introduce drivers to the versatility and real-world capability of the Jeep Cherokee.
The :30 "River in the City" commercial, which debuted on television this past weekend (January 4), unfolds as unsuspecting drivers were recruited to test the Jeep Cherokee by following directions from its navigation system throughout downtown Vancouver. Following the detour, the directions soon led them to the "river in the city" and the drivers were actually a part of the real-life demonstration of the vast, wide range of capabilities of the Jeep Cherokee. The commercial is further brought to life with captivating images of the drivers in the Jeep Cherokee confronting boulders and gravel amidst a raging river, all set against downtown parking meters and people moving down escalators in city buildings as the work day unfolds.
"We wanted to bring to life the real world capabilities of the Jeep Cherokee in a unique approach," said Olivier Francois, Chief Marketing Officer, FCA - Global. "So how do you do that? By taking what is essentially an experiential event where unsuspecting drivers are being filmed navigating a busy metropolitan street that has been turned into a fully functional mountain river and let them experience the capabilities of the Jeep Cherokee for themselves. Our 'River in the City' takes an untraditional approach to create a powerful statement that the Jeep Cherokee can handle anything a city throws at it."
The :30 "River in the City" ad can be viewed at, which features a :60 version of the spot and includes three additional product commercials (below). The site also features an exclusive behind-the-scenes video and photo gallery that explores the making of the "River in the City" commercial, as well as interviews with the drivers taken on the unexpected detour. 
The "River in the City" shoot took place from June 14 - June 18, 2014. The set was built and produced three days prior to the filming of the commercial. It took place on 400 Granville Street in downtown Vancouver, Canada. Materials included:
  • 1,000,000 pounds of boulders, rocks and sand (2,500 sand bags), used throughout the set to break up water flow and give surface disturbance
  • Water (250,000 gallons) was pumped onto the street with water pumps hidden in the alley and placed in key spots. (The water was recycled using a closed water system that pumped water from the end of the street back to the top. The water was eventually discharged down the street, into Vancouver Harbor.)
  • 400,000 pounds of snow - the snowbank was made of snow blanket and fish-ice
  • Logs, sticks, moss, and 80 fir/hemlock trees lined/covered the street. (The trees were boxed and returned to the nursery and boulders, gravel and other materials were also repurposed.)
  • Two wolves were on set. (The domesticated, mixed-breed wolves were made available from the Animal Insight for Film and TV. A representative from the American Humane Association was on set to attest that the wolves were treated humanely and procedures were followed. Observers were able to take pictures with the animals.)
In addition to "River in the City," three additional spots focusing on product features of the Jeep Cherokee are currently airing on television and available online:
  • "Front and Rear Park Assist" - in this :30 spot on the Vancouver "river" street, Jeep proclaims "We've got your front and your back" -- focusing on front and rear park assist technology of the Jeep Cherokee.
  • "Forward Collision Warning" - :30 spot highlighting the Jeep Cherokee's important passive safety system feature to assist by warning the driver prior to a potential collision.
  • "Parallel and Perpendicular Park Assist" - synchronistic orchestration shows simultaneous parallel and perpendicular park assist technology of the Jeep Cherokee.

German ad of the day. EDEKA - Hyper günstig einkaufen

How much is the Fisch?
Auf die berühmte Frage von H.P. Baxxter folgt nun endlich die Antwort:

Während eines Einkaufs bei EDEKA wird er nicht nur von seinen Fans überrascht, sondern auch von den günstigen Preisen der GUT&GÜNSTIG Produkte – die er dann auch noch ordentlich abfeiert.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany

Family of the day. Nikon I Am Generation Image: Kordale & Kaleb #kordalenkaleb #IAmGenerationImage

Nikon I Am Generation Image: Kordale & Kaleb from Paul La Calandra on Vimeo.

Client: Nikon
Agency: McCann NY
Tom Murphy, Co-Chief Creative Officer
Sean Bryan, Co-Chief Creative Officer
Larry Platt, Executive Creative Director
Thomas Sullivan, Group Creative Director
Cameron Fleming, Associate Creative Director
Calvin Lyte, Associate Creative Director
George Katz, Design Director
David Mashburn, Design Director
Kathy Love, Executive Producer
Jory Sutton and Chandler Simms, Integrated Producers
Ryan Fitzsimons, Production Coordinator
Eric David Johnson, Executive Music Producer
Mike Ladman, Music Producer
Kevin Scher, Group Managing Director; Dana McCullough; Account Director; Daniella Rey, Account Director; Danielle Jimenez, Assistant Account Executive
Steve Zaroff, Chief Strategy Officer; Julien Delatte, Group Strategy Director; Michele Kim, Strategist
Director: Douglas Gautraud
Production Co: Coverdale, Inc.
DP: Luca Fantini
Editorial: The Whitehouse
Editor: Paul LaCalanra
Assistant Editor: David Rothstadt
Color Correction: Fergus McCall at The Mill
Sound Engineer/Mix: Tom Goldblatt @ Audio Engine
Music Company: South Music

Gross ad of the day. Juicy Fruit Commercial: Locker Room Guys Resort To Tasteful Arm Farts

How do you communicate when all you want to do is chew Juicy Fruit gum? Try arm farts! Watch our new #juicyfruit commercials and see more sweet at Juicy Fruit. So Sweet You Can’t Help But Chew.
John Maxham – Chief Creative Officer
Mark Gross – EVP, Executive Creative Director
Matt Collier – Creative Director
Wayne Robinson – Creative Director
Bart Culberson – Creative Director
Diane Jackson – EVP, Executive Director of Integrated Production
Will St. Clair – VP, Executive Producer
Luke LiManni – Producer
Scott Terry – Production Manager
Nicholas Papaleo – Audio Engineer
Bobby Lord – Audio Assistant
Stacey Simcik – Audio Producer
David Chriswick – SVP, Group Strategy Director
Matt Mullen – Strategy Director
Heather Stuckey – Global Business Director
Kate Christiansen – SVP, Group Business Director
Phyllis Lee – VP, Account Director
Alexander Wood – Account Manager
Production Company
Benjamin Weinstein – Director
Oliver Fuselier – Managing Director Live Action
Robert Helphand – EP
Jason Manz – Producer
Marcelo Durst – DP
Post Production Companies
Derek de Board – EP
Casey Swircz – Producer
Fred Keller – Colorist
Rob Churchill – Creative Director/Flame Artist
Spot Welders
Kevin Zimmerman – Editor
Sophie Kornberg – Edit Assistant
Denise Brown – Producer
Carolina Sanborn – Executive Producer
David Glean – Managing Partner
Fred Szymanski – Sound Designer
Ian Jeffreys – EP
Producer: Annick Mayer
Vitamin Pictures
Sam Gierasimczuk – ACD / 3D Lead / Compositor
Michael Siegel – 3D Modeler
Danny DelPurgatorio – Executive Creative Director
Larissa Berringer – Executive Producer

Tear-jerking ad of the day. Dialdirect 'The Notebook'

Agency: Joe Public Johannesburg
Client: Dialdirect
Pepe Marais (Chief Creative Officer)
Leon Jacobs (Executive Creative Director)
Annette de Klerk (Copywriter)
Martin Schlumpf (Group Head & Art Director)
Marion Bryan (Freelance Art Director)
Natalie Hogan (Account Director)
Samantha Tame (Account Manager)
Ananda Swanepoel (TV Producer)
Laurent Marty (Strategic Director)
Production Company: Velocity
Director: Greg Gray
Producer: Helena Woodfine
Exec Producer: Nicola Valentine
Director of Photography: Paul Gilpin
Production Art Director: Chris Bass
Editor & Company: Deliverance - Ricky Boyd
Post Production Online: Blade
Post Production Offline: Deliverance - Ricky Boyd
Sound Studio: Louis Enslin - Produce

giovedì 15 gennaio 2015

Ad of the day. Mercedes-Benz TV: A Fistful of Wolves. #MBFWB

The new Fashion Creatives film features the C111 and Justin O’Shea, buying director at online fashion store, as well as the Chipperfield brothers and fashion editors Veronika Heilbrunner and Julia Knolle. On the cusp of the Fall/Winter 2015 edition of Mercedes-Benz Fashion Week Berlin, Justin finds himself caught up in the clichés of fashion advertising. It's serious and dramatic: he runs in slow motion, talks about his emotions and the hype that surrounds him. Good to know that he can always rely on Veronika and his circle of friends to bring him back to the real world.
Directed by Danny Sangra:

More information on Fashion Creatives and the global Mercedes-Benz fashion commitment on

Client: Mercedes-Benz
Director: Danny Sangra

First SuperBowl ad 2015. Lexus NX 'Make Some Noise'

More info about the ad here

Ad Agency: Walton Isaacson

Testimonial ad of the day. The Audition at City of Dreams - Manila - Starring Scorsese, De Niro, Di Caprio

"Australian billionaire James Packer has reportedly paid actors Leonardo DiCaprio and Robert De Niro more than $15 million each to star in an advertisement for his Manila casino."
Read more:"

Italian ad of the day. PIONEERS // SALINI IMPREGILO


"Time will tell what a pioneer is made of.
Which path they take,
the mountains they climb,
the oceans they tame and depths they explore.
Once, they were the odd one out,
the introvert, the dreamer.
The one who managed to see and do things beyond others’ understanding.
Now is their moment.
The swot, the pernickety, the bashful, the bold, the eggheads, the dreamers;
it’s time for them to step forward. The world needs them.
Salini Impregilo is looking for new pioneers.
Join us."


Written and directed by CRIC
Client: Salini Impregilo
Production: Withstandfilm
Executive/producer: Davide Ferazza 
Line Producer: Tommaso Dragoni | Marijana Vukomanovic
Cinematographer: Luca Esposito
1st Assistant Operator: Simone De Rosa
2nd Assistant Operator: Giuseppe Favale
Chief Electrician: Matteo Orsanigo
Edit: Stuart Greenwald
Music and Sound: Guido Smider
Speaker: Graham @FOCALRHYTHM
Styling: Anna Clerici
Set Designer: Serena Bosone
Color grade: Claudio Beltrami @BAND
Techincal Equipment: @Moviepeople
Runner: Fabio Nuccio
Special thanks to: Tommaso Bertani, Claudio Mecoli

mercoledì 14 gennaio 2015

Brand's nightmare of the day. A Cheesy Love Story - The Ad Doritos Don't Want You to See

"You wouldn’t love it if you knew what it was made from.
Tell Doritos and PepsiCo to adopt a responsible palm oil policy, and save our rainforests:

Some Doritos flavours contain palm oil. Doritos' parent company, PepsiCo, buys 427,500 tonnes of palm oil every year. Palm oil production destroys rainforest and threatens species to the point of extinction.

This deforestation results in the death of over 1,000 Sumatran orangutans every year. This is the ad that Doritos don't want you to see in 'Doritos Crash The Superbowl 2015.'


Subscribe to support SumOfUs:

Sum of Us is a world-wide movement focused on creating a better global economy. We want governments to answer to people, not corporations. Our focus is on ethical consumerism, from the sourcing of products to the rights of workers to fair treatment. We’re building a world that puts the needs of people and the environment above short-sighted greed for the good of all of us and our world.

We’re using people power, people like you, to expose the one weakness of the corporations ruining our planet: they need us to buy their products. We’ve got the advantage. We are and we’re not going to take this anymore.

Join us on:


martedì 13 gennaio 2015

Animal Spot of the day. Reebok - Live Free Range

Free Range celebrates the kind of fitness we believe in here at Reebok. Watch as our hero breaks free from a life of monotony in search of an inspiring, life-long approach to physical activity. Find out more at or join the conversation with #LiveFreeRange.
Agency - Venables Bell & Partners
ECD - Will McGinness
CD - Tom Scharpf
CD - Eric Boyd
Director - Noam Murro (Biscuit)
Editor - Stewart Reeves (Rock, Paper, Scissors)
VFX - a52

Sport ad of the day. Sport England: This Girl Can'

Agency: FCB Inferno
Director: Kim Gehrig

A 90 second ad, created by Somesuch to encourage girls and women across England to participate in exercise.

Homage of the day. Textures from We are Maniacs

Textures from We are Maniacs on Vimeo.

Textures is a tribute to the many contemporary and classical artists who have perfected their techniques creating masterpieces. Revisited through typography, they combine perfection & timelessness.

Stills and work:

Thai ad of the day. Thai Life Insurance: Garbage Man

Agency: Ogilvy & Mather, Bangkok

Crowdsourcing ad of the day. Newcastle Brown Ale's Call for Brands, featuring Aubrey Plaza #BandOfBrands

Agency: Droga5

Brands of America, football is a team sport. And now marketing is too. Introducing Newcastle’s Band of Brands. #BandOfBrands

PSA of the day. St John Ambulance #TheChokeables advert: save a choking baby

Agency: BBH

Find out how to save a choking baby with #TheChokeables – the new advert from St John Ambulance.

Pen lid, marble, princess and jelly baby have had enough of being a hazard and they are here to show you the correct technique to save a choking baby. Read more about the campaign and view resources for parents at 

Parents told us that over 40% of them have witnessed their own baby choke. And when we quizzed them on the first aid, we found that over four-fifths don’t know what to do in this situation. Starring the voices of David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt, this heart-warming video shows how easy it is to save a choking baby’s life. Please share it far and wide, so that as many people as possible know some first aid.

See more from The Chokeables on the St John Ambulance YouTube channel:

Stay up to date and learn about St John Ambulance courses and fundraising on Facebook: 

Follow St John Ambulance on Twitter:

Visit for more first aid advice and information on first aid training courses.

Compilation of the day. "China’s Best Ads in 2014" - Thoughtful China

via MAA


Our year-end special episode features four of China’s leading creative directors, Jimmy Lam, Ng Fan, Andrew Lok and Graham Fink, discussing the top ads produced in Greater China this year. Find out which ads they picked in the final episode of “Thoughtful China” for 2014."

lunedì 12 gennaio 2015

Campaign of the day. McDonald's: Signs

"Since the first McDonald's signs went up, local owners have been using them to say a lot more than just Billions Served. Over the years, in good times and in bad, you might have noticed the sign at your local McDonald's bearing a message from the heart. Whatever the message, there’s a story behind every one that captures a moment in time and reflects the lives of the community it serves.Read all the stories behind the signs here

For years, McDonald's signs across the country have been used to spread messages of love, hope and respect. This is a collection of some of those signs. 

The Signs:
‘Thank You Veterans’
A store owner in Bethesda, Maryland honors the brave men and women who served in the armed forces.

‘#Pray for Drew’
A McDonald’s restaurant takes part in a community-wide movement wishing for the speedy recovery of a local who was injured.

‘Keep Jobs in Toledo’
A McDonald’s in Toledo, Ohio implores a local factory to stay in town.

‘All of Us Weep for the Columbia Families’
After tragedy strikes the Space Shuttle Columbia, a McDonald’s in Houston mourns the seven astronauts who lost their lives.

‘Pink Arches’
A Chicago restaurant paints its Golden Arches pink in support of breast cancer research.

‘Pray for the Rescue of the Miners / God Gave Us a Miracle’
A McDonald’s reacts to the collapse of a Somerset, Pennsylvania mine and later the successful rescue of the trapped miners.

‘Boston Strong’
A Boston McDonald’s shows solidarity with the victims and the community in the wake of the 2013 tragedy.

‘We Will Be Back Soon’
After a flood devastates Watseka, Illinois, the message on a local McDonald’s sign reflects the resilient spirit of the town and its people.

After one of the worst hurricane seasons in Florida’s history, a local McDonald's announces its return to service.

‘Happy 30th Ed N Beth’
A Chesapeake McDonald’s congratulates a couple on their 30 year wedding anniversary.

‘It’s a Girl Rosalie Kay’
A central Illinois McDonald’s celebrates the community’s newest resident.

‘Welcome Home 442nd Fighter Wing’
After a tour in Afghanistan the 442nd is welcomed back to Knob Noster, Missouri.

‘Happy 95 Birthday Woody We Love You’
A McDonald’s celebrates the birthday of an adored Keller, Texas resident.

‘A Little Lovin Can Change a Lot’
An Oswego, Illinois McDonald's shares a simple, positive message with its community.