venerdì 16 gennaio 2015

Inspiring ad of the day. NBA/MLK: Barrier Breakers

The NBA has a strong history of firsts when it comes to breaking down racial barriers and proverbial glass ceilings. In this spot, we explore the strides made within the NBA that not only embody Martin Luther King Jr.’s “I Have a Dream” speech, but the overall guiding principles of the Civil Rights movement.

About the NBA: 
The NBA is the premier professional basketball league in the United States and Canada. The league is truly global, with games and programming in 215 countries and territories in 47 languages, as well as NBA rosters at the start of the 2014-15 season featuring a record 101 international players from 37 countries and territories. For the 2014-15 season, each of the league's 30 teams will play 82 regular-season games, followed by a postseason for those that qualify. 

The NBA consists of the following teams: Atlanta Hawks; Boston Celtics; Brooklyn Nets; Charlotte Hornets; Chicago Bulls; Cleveland Cavaliers; Dallas Mavericks; Denver Nuggets; Detroit Pistons; Golden State Warriors; Houston Rockets; Indiana Pacers; Los Angeles Clippers; Los Angeles Lakers; Memphis Grizzlies; Miami Heat; Milwaukee Bucks; Minnesota Timberwolves; New Orleans Pelicans; New York Knicks; Oklahoma City Thunder; Orlando Magic; Philadelphia 76ers; Phoenix Suns; Portland Trail Blazers; Sacramento Kings; San Antonio Spurs; Toronto Raptors; Utah Jazz; Washington Wizards. 

The NBA offers real time access to live regular season NBA games with a subscription to NBA LEAGUE PASS, available globally for TV, broadband, and mobile. Real-time Stats, Scores, Highlights and more are available to fans on web and mobile with NBA Game Time. 

For more information, as well as all the latest NBA news and highlights, log onto the league's official website at 

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Title: Breaking Barriers
Client: NBA
Agency: Translation
CEO: Steve Stoute
Chief Creative Officer: John Norman
Executive Creative Director: Betsy Decker
Art Director: Matt Comer
Copywriters: Andy Ferguson, Betsy Decker
Director of Content Production/EP: Miriam Franklin
Associate Producer: Philinese Kirkwood
Account team: Tim Van Hoof, Chris Martin
Chief Strategy Officer: John Greene
Head of Brand Strategy: Tim Flood
Strategist: Lindsey Neeld
Project Manager: Matt DeSimone
Editorial Company: Cut & Run
Editor: Dayn Williams
Assistant Editor: Adam Bazadona
Post Executive Producer: Rana Martin
Post Producer: Jean Lane
Visual Effects: Sibling Rivalry
Creative Director: Matt Tragesser
Animator/Compositor: Gabe Darling
Executive Producer: Maggie Meade
Head of Production: Joanna Fillie
Post Producer: Tracey McDonough
Telecine/Conform: Company Three/Method
Colorist: Rob Sciarratta
Flame Artist: Carmen Maxcy
Audio Post: Heard City
Mixers: Phil Loeb, Evan Mangiameli
Executive Producer: Gloria Pitagorsky
Music: Trackmasters

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