Long before Illmatic, Nas was living in a N.Y. State of Mind, absorbing the people, places and events that would come to define his lyrics. Witness #TheRide that gave us one of hip-hop’s greatest legends.
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Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Paul Bichler
Creative Director: Alexander Nowak
Creative Director: Felix Richter
Copywriter: Brian Eden
Art Director: Ben Grube
Chief Creation Officer: Sally-Ann Dale
Executive Producer: Scott Chinn
Associate Producer: Goldie Robbens
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Donny Jensen
Strategist: Zack Cohn
Group Account Directors: Nick Simons & Ben Myers
Account Director: Bola Adekoya
Account Manager: Joan Wortmann
Client Moët Hennessy USA
SVP, Marketing: Rodney Williams
VP, Consumer Marketing: Barbara Jackson
Production Company: Epoch Films
Director: Martin de Thurah
Executive Producer: Melissa Culligan
Producer: Karen O’Brien
Czech Production Company: Unit + Sofa
Producer: Jitka Fridrichova
Editorial: Rock Paper Scissors
Editor: Ted Guard
Assistant Editor: JK Carrington
Executive Producer: Eve Kornblum
Producer: Jenny Greenfield
Post Production: The Mill New York
Post Producer: Rachael Trillo
Lead Flame Artist: Nathan Kane
DI Colorist: Fergus McCall
Music: Q Department
Creative Director: Draz Bosnjak
Producer: Guin Frehling
Sampled Track: “New York State of Mind” by Nas
Sound: Sound Lounge
Mixer: Tom Jucarone
