sabato 7 marzo 2015

Outdoor of the day. Women's Aid

more info here
Women's Aid from Ocean Outdoor on Vimeo.
Women’s Aid and Ocean Amplify the Violent Face of Abuse from Ocean Outdoor on Vimeo.
“If you can see it, you can change it” by WCRS
To promote the core brand message of ensuring that the more people who take notice, the less that physical abuse takes place, both DOOH and facial recognition technology will work together to identify exactly how many people are looking at a creative on a screen. The more people that look at the screen, the more the bruises and scars will disappear. The image of the beaten woman will continue to change whilst people look at the screen and look away, ensuring the message really hits home.

Client: Women's Aid
Agency: WCRS
Creative Director: Ross Neil
Creative Technology: Dino Burbidge
Creatives: Mike Whiteside, Ben Robinson
Agency Producer: Sam Child
Account Handling: Torie Wilkinson, Katherine Morris
Planning: Stuart Williams
Photography: Rankin
Media: Ocean Outdoor
Postproduction: Smoke & Mirrors


Automotive ad of the day. PEUGEOT 208 - Long Skate Rider

PEUGEOT 208 from Cream on Vimeo.
Ridé par Decio Lourenco
Réalisé par John Israel
Mis en image par Laurent Rodriguez
Artistiquement dirigé par Nam Simonis
Monté par Cyril Besnard aka Young Francis
Post produit par Digital District
Supervisé par François Schmidt et Guillaume Nadaud
Flame Artist Alex Kolasinski
Mis en musique par Jean Waterlot @ Sound of Vision
Production service par Emmanuel Coste @ Nowhere else
Produit par William Blanc @ Cream

Film Craft of the day. #franceisintheair Air France - France is in the air





#franceisintheair
Discover the French way of traveling with the new Air France worldwide commercial created by BETC and directed by We Are From LA. http://france-is-in-the-air.airfrance...

Découvrez le plaisir du voyage à la française avec le nouveau film publicitaire Air France imaginé par BETC et réalisé par We Are From LA. http://france-is-in-the-air.airfrance...

And find deals on http://airfrance.com

France is in the air : La France est dans l'air
Director We Are From LA 

venerdì 6 marzo 2015

Social ad of the day. Race for Life 2015 - Join The Pink Army




Whether you walk, jog or charge around your chosen Race for Life event, take your place in the fight against cancer.
Agency: Mother
Producer: Charlotte Glennon
Production Company: Riff Raff
Director: The Sacred Egg
Editing Facility: Big Chop
Editor: Sam Bould
Post Production: MPC

Project of the day. Folksam - Mini Maestros

via lbbonline.com




Går det att på bara 5 veckor få en grupp 3-5 åringar, som aldrig spelat piano förut, att tillsammans framföra ett klassiskt stycke på en konsertscen? I Folksams projekt Mini Maestros tar en barngrupp från förskolan Klara i Stockholm sig an uppgiften. Tillsammans med en känd dirigent, musikpedagoger och förskollärare ger sig barnen iväg på ett stort musikalisk äventyr. Ett äventyr som präglas av lust och glädje samt tron på barns stora förmåga. 

Till projektet: http://www.folksam.se/minimaestros?WT... 

Is it possible to get 15 little kids who have never played piano before, to play a classical recital together on a stage in just five weeks? In a project initiated by Folksam, a pre school called Klara in Stockholm took the challenge. Together with a famous composer, musical teachers and daycare teachers, the children begin a musical adventure. An adventure that is characterized by passion, joy and the faith in the children’s great abilities. Project Mini Maestros is a tribute to the children’s great creativity and a depiction of the endless possibilities and capabilities that children have. 
Every part of the journey; from the first keystrokes to the performance on stage has been documented. As a result, we have a number of films, TV commercials, a documentary describing the entire musical journey.


Nice ad of the day. Tinder Plus


Introducing Tinder Plus: The Next Level of Tinder.
Download Tinder for free on iPhone or Android at www.tinder.com/download

Created by Maximilian Guen & Matthew K. Firpo
Production by http://www.MagnaCarta.tv
Song: "Class Historian" by BRONCHO
Buy on iTunes: http://bit.ly/1zyjO0D

Client: Tinder
Production Company: MagnaCarta.tv
Executive Producer: Maximilian Guen
Director: Matthew K. Firpo
Cinematographer: Jordan T. Parrott
Additional Cinematography: Jake Saner
Sound Mix: Luciano Vignola
Editorial + Color: Matthew K. Firpo
Associate Producer: Rosanna Bach
Song: "Class Historian" by Broncho
Featuring: Allison Lanier & Steve Wittman


mercoledì 4 marzo 2015

Sport ad of the day. DICK'S Sporting Goods - The Question


Sport begs of you one simple question. And it asks without passion or prejudice. But it demands an answer. The whole answer. Who will you be?
Agency Anomaly

Nice ad of the day. Diversity & Inclusion – Love Has No Labels


http://lovehasnolabels.com/

While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice—called “implicit bias”—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues. Rethink your bias at lovehasnolabels.com.

Campaign: "Love Has No Labels"
Agency: R/GA
Production Company: Persuade Content


martedì 3 marzo 2015

Viral of the day. Father Daughter Ad - Saturday Night Live


After her graduation from high school, a father (Taran Killam) watches as his daughter (Dakota Johnson) moves away from home.

Download the SNL App for free: http://www.nbc.com/saturday-night-liv...

For more SNL 40th Anniversary Special: http://goo.gl/gLyPTc

Get more SNL on Hulu Plus: http://www.hulu.com/saturday-night-live

Get more SNL: http://www.nbc.com/saturday-night-live
Full Episodes: http://www.nbc.com/saturday-night-liv...

Like SNL: https://www.facebook.com/snl
Follow SNL: https://twitter.com/nbcsnl
SNL Tumblr: http://nbcsnl.tumblr.com/
SNL Instagram: http://instagram.com/nbcsnl 
SNL Google+: https://plus.google.com/+SaturdayNigh... 
SNL Pinterest: http://www.pinterest.com/nbcsnl/


Sport ad of the day. POWERADE | Rose From Concrete #justakid




Did you hear about the rose that grew from a crack in the concrete? - Tupac Shakur
Agency: Wieden + Kennedy
Production Company: Smuggler
Director: Jaron Albertin

Celebration of the day. Celebrating 100 years of the Coca-Cola bottle

via adfreak

To celebrate the 100th anniversary of the iconic Coca-Cola ‘Contour’ Bottle, the brand has partnered with leading visionary and world-renowned photographer David LaChapelle to release a powerful creative concept entitled ‘Together’ - the only commercial product you can recreate with human hands. Check us out on Facebook for any updates: http://www.facebook.com/cocacola
Follow us on Instagram: http://instagram.com/cocacolaeu

















Sequel of the day. P&G - Always #LikeAGirl – Stronger Together

via adfreak



The previous commercial


Résumé of the day. No Sleep: The Wake Up Call

No Sleep: The Wake Up Call from NO SLEEP on Vimeo.
"I was looking for a job and wanted to create and impactful job application that stood out from the rest. I therefore made The No Sleep Wake Up Call, a direct mail containing : No Sleep pills that woke you up. A resume made to look like a doctors medicinal prescription. A business card printed on a pillow with the information on the back. 
All hand delivered by a doctor on agency house calls."


Hilarious ad of the day. Mentos NOWmints - Tiny fresh things


Client: Mentos NOWMints
Agency: BBH London
BBH Creative Team: Shelley Smoler, Raphael Basckin
BBH Creative Directors: Gary McCreadie, Wesley Hawes, Shelley Smoler, Raphael Basckin
BBH Strategy Director: Ben Shaw
BBH Strategist: Jamie Watson
BBH Business Lead: Carly Herman
BBH Team Director: Tom Woodhead
BBH Team Manager: Francois d'Espagnac
BBH Producer: Natalie Parish
BBH Assistant Producer: Sarah Cooper
Production Company: Blink
Director: Benji Weinstein
Executive Producer: James Bland
Producer: Patrick Craig
Director of Photography: Simon Richards
Postproduction: The Mill
Editor, Editing House: Max, Stitch
Sound: Sam Ashwell, 750mph


Adland stuff of the day. Ad Agency Hires Drones - Is This the Office of the Future?

Agency MRY

Most agencies have zero drones; MRY has many drones. 

Here's what happened when we hired a fleet of drones and let them loose around the office.


Funny campaign of the day. Unskippable - GEICO





Client: Geico
Vice President, Marketing: Ted Ward
Mgr., Broadcast Production and Agency Relations: Amy Hooks
Marketing Buyer: Katherine Kalec
Marketing Buyer: Brighid Griffin
Marketing Coordinator: Thomas Perlozzo
Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
SVP/Group Creative Director: Wade Alger
VP/Associate Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
VP/Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Sr. Integrated Production Business Manager: Amy Trenz
Financial Manager: Monica Cox
SVP/ Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Executive: Allison Hensley
Senior Project Manager: Karen McEwan
Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Justin Pollock
Executive Producer: Jackie Kelman Bisbee
Line Producer: David Lambert
Editorial Company: Whitehouse Post
Editor: Caleb Hepler
Executive Producer: Kristin Branstetter
Producer: Jojo Sheer
Telecine: Co3
Colorist: Tim Mascik
Post Facility: Running with Scissors
Flame Artist: Chris Hagen
Executive Producer: Scott Friske
Senior Producer: Cheryl Lage
Music: APM
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus

lunedì 2 marzo 2015

Social ad of the day. THINK! Drug Drive Paranoia


Our new THINK! Drug Drive advert warns people who drive under the influence of drugs that a change in the law means it’s now easier to get caught.

Drug Driving is a killer on Britain’s roads expected to claim hundreds of lives each year. From 2nd March 2015, new legislation will come into force to make it easier to catch and convict people who drive on drugs leading to a criminal record, a minimum 12 month driving ban and a fine of up to £5000.

To find out more please visit 
Think! Website: http://think.direct.gov.uk/drug-drivi...
Think! Twitter: https://twitter.com/THINKgovuk (and join the Twitter conversation using #DrugDrive)
Department for Transport Website: https://www.gov.uk/government/collect...

Agency AMV BBDO


Automotive ad of the day. Toyota - ‘Weather Challenge’

via MAA

Del Campo Saatchi Madrid