Women's Aid from Ocean Outdoor on Vimeo.
Women’s Aid and Ocean Amplify the Violent Face of Abuse from Ocean Outdoor on Vimeo.
“If you can see it, you can change it” by WCRS
To promote the core brand message of ensuring that the more people who take notice, the less that physical abuse takes place, both DOOH and facial recognition technology will work together to identify exactly how many people are looking at a creative on a screen. The more people that look at the screen, the more the bruises and scars will disappear. The image of the beaten woman will continue to change whilst people look at the screen and look away, ensuring the message really hits home.
Client: Women's Aid
Creative Director: Ross Neil
Creative Technology: Dino Burbidge
Creatives: Mike Whiteside, Ben Robinson
Agency Producer: Sam Child
Account Handling: Torie Wilkinson, Katherine Morris
Planning: Stuart Williams
Media: Ocean Outdoor
Postproduction: Smoke & Mirrors