mercoledì 19 luglio 2017

Campaign of the day. Nike Cliff / Museum / Crusher / Handcuffs vs Nike What Are You Getting Ready For?












Client: Nike
Agency: Wieden + Kennedy, Portland, Ore.
Global Creative Directors: Alberto Ponte, Ryan O’Rourke, Dan Viens
Copywriter: Alex Romans
Art Director: Sara Phillips
Agency Executive Producer: Matt Hunnicutt
Senior Agency Producer: Erin Goodsell, Shelley Eisner
Agency Production Assistant:
Digital Producer: Amy Berriochoa
Art Production Assistant: Shani Storey
Creative Manager: Simone Takasaki
Studio Designer: David Chathas, Miyu Shirotsuka
Studio Retouching: Frazer Goodby, Amy Cocoran, Lilly Archer
Production Designers: Rob Mufmord, Bianca Hansrote
Print Producer: Denise Hangii
Motion: Alex Bernard, Dennis Samatulski, Jaime Flores
Strategic Planning: Irina Tone, Paula Bloodworth
Media/Comms Planning: Lisa Johnson, Ryan Craven
Account Team: Chris Willingham, Luiza Prata Carvalho, Patrick Gulliford
Business Affairs: Amber Lavender
Broadcast Traffic: Andrea Sierra, Tim Bell
Production Company: US/MJZ, AUS/Walkabout Films
Director: Steve Ayson
Executive Producer: Emma Wilcockson Lizzy Nash
Bidding Producer: Amy Keamon – MJZ
Line Producer: Jude Lengel – Walkabout Films
Director of Photography: Germain McMicking
Production Designer: Jeremy Fuller
Editorial Company: Exile
Editor: Grant Surmi
Assistant Editor: Dusten Zimmerman
Post Producer: Brittany Carson
Executive Post Producer: CL Weaver
VFX Company: The Mill
Lead Artist: Tim Davies/Andy Dill
VFX Producer: Erin Hicke
VFX Executive Producer: Enca Kaul
Color Company: The Mill
Colorist: Adam Scott
Color Producer: Diane Valera
Licensed Music
Artist:
Track Name: Cliff spot. Music on the radio
Ural Thomas & The Pain – Pain (Is The Name Of Your Game) = 3 seconds
Courtney Barnett – How To Boil An Egg = 3 seconds
Sound Design Company: Lime
Sound Designer: Rohan Young
Producer: Susie Boyajan
Music/Sound/Mix Company: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan

Outdoor of the day. Amnesty International | Bus Tank


Agency: Robert/Boisen & Like-minded
Client: Amnesty International
Account Director: Therese Vilstrup
Strategic Director: Søren Christensen
Creative Director: Heinrich Vejlgaard
Art Director: Niklas Hultquist
Art Director: Frederik Voetmann
Media partner: Outofhomedia


Nice ad of the day. Carrossel | Chocolates Nestlé®





Sabemos o poder que um chocolate cremoso tem, e não é à toa que o nosso é feito com muito mais leite! #PareOMundoQueEuQueroNestle
Agency: David São Paulo
Campaign: Stop the World, I Want Nestlé.
Title: Carousel
Product: Chocolates Nestlé
Client: Nestlé
Managing Director: Sylvia Panico
VP, Creative Director: Rafael Donato
Creative Director: Edgard Gianesi
Art Director: Jean Zamprogno (Pare o Mundo), Diogo Mendonça (Pare o Mundo)
Copywriter: Fernando Pellizzaro (Pare o Mundo), Marcelo Florentino (Pare o Mundo)
RTVC: Fabiano Beraldo, Gabriela Boghosian
Planning: Daniela Bombonato, Carolina Silva
Account: Carolina Vieira, Natalia Rakowitsch
Media: Marcia Mendonça, Maira Ambrosio, Camila Fiuza
Responsible for the Client: Liberato Milo, Leandro Cervi, Rafael Souza, Ingrid Lambrecht, Rodrigo Demarchi
Production Company: Landia
Director: Rodrigo Saavedra
Executive Producer: Sebastian Hall, Carol Dantas
Photographer: Pierre Kerchove
Production Team: Camilla Bastos
Post Production Coordinator: Tiago avelaneda
Montage: Tiago Gil
Post Production: Clan VFX / Sulfúrica
Post Producer: Rafael Malavasi
Account: Rafael Passos
Sound: Mugshot

PSA of the day. Western Cape Government #ItCanwait


FCB Cape Town

Automotive ad of the day. Honda "Dream Makers"




"Dream makers" is a tribute to the incredible craft and innovation behind films and Honda vehicles. A roller coaster ride through the creative process and the techniques involved in bringing dreams to life.

Client: Honda
Agency: Wieden+Kennedy London
Executive Creative Directors: Tony Davidson, Iain Tait, Kim Papworth
Creative Directors: Carlos Alija, Laura Sampedro
Creatives: Carlos Alija, Laura Sampedro, Juan Sevilla, Mico Toledo
Group Account Director: Nick Owen
Account Director: James McHoull
Account Manager: Olivia Amato-Pace
Executive Producer: James Guy
Producer: Michelle Brough
Production Company: Time Based Arts
Directors: James Allen and Mike Skrgatic
DOP: Daniel Landin
Producer: Bonnie Anthony
Editor: Paul Hardcastle
VFX Supervisors: Sheldon Gardner, Stephen Grasso
Lead Flame: Luke Todd, Matt Jackson, Thiago Dantas
Flame: Jamie Crofts, Adam Paterson
Lead Nuke: Matt Shires, Bernie Varela
Nuke: Ralph Briscoe, Aitor Arroyo, Linda Cieniawska
3D Design: Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick
Artists: Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver
Additional Photography: Dan Lowe
Colourist: Simone Gratarolla
Executive Producer: Tom Johnson
Sound design: Sam Ashwell, 750mph
Original music: Sounds & Sons
Composer / Arranger: Jean-Gabriel Becker, Sounds & Sons

mercoledì 12 luglio 2017

App of the day. Movistar y Fahrenheit DDB - Speed Control




Movistar Perú y Fahrenheit DDB crean Speed Control, una campaña para Movistar 4G que premia a sus clientes con 1 GB por respetar el límite de velocidad en la carretera al sur este verano.

Automotive ad of the day. VOLVO - Moments Feat. Barbara Davidson


Advertiser: Volvo Cars
Client: Mikael Kruse
Agency: Forsman & Bodenfors
Art Directors: Andreas Malm, Karl Risenfors
Copywriters: Gustav Johansson
Account Supervisor: Anders Bothén
Account Executive: Ewa Edlund
PR Strategist: Bjarne Darwall
Designer: Martin Joelsson
Photographer: Barbara Davidson
Production Company: Bad Land
Director: Natanael Ericsson
DP: Olle Kirchmeier
Editor: Philip Bergström
Producers: Sophie Tamm Christensen & Adam Holmström


martedì 11 luglio 2017

Idea of the day. "Once Upon a Place" by Aman Mojadidi

via mashable.com

Duffy Square | June 27 - September 5, 2017

Times Square Arts and artist Aman Mojadidi bring Once Upon a Place, an interactive public art installation that creates a platform for immigrant voices, to Duffy Square (46th Street and 7th Avenue) from June 27- September 5. Visitors will be invited to open the door of one of three repurposed telephone booths, pick up the receiver, and listen to oral histories of immigration from the newest New Yorkers. Visitors can also open the phone book inside each booth to read more about the storytellers' communities both here in New York and the countries they have traveled from, and to leave behind a part of their own story if they wish. The installation will include 70 different stories that will last anywhere between 2 and 15 minutes. There will be a press opening ceremony on Tuesday, June 27th at 11:00 am after which the installation will be open to the public.

According to the Pew Research Center, by the year 2065 one in three Americans will be an immigrant or have immigrant parents. In New York City currently, more than a third of the city’s residents are foreign-born and close to 800 languages are spoken across the five boroughs. Once Upon a Place brings the city’s residents together by using three personalized phone booths to share stories of immigration, told by the New Yorkers who lived them. Afghan-American artist Aman Mojadidi recorded these stories over several months as part of his residency with Times Square Arts, creating a safe environment for residents to share the experiences that brought them to New York, either in English or in their mother tongue.

In current political and social conversations about borders, bans, and citizenship, the word “immigrants” can be used as a monolithic block, sweeping under a single label people from a wide variety of backgrounds. By giving participants a platform to tell their individual stories, Once Upon a Place instead explores that rich variety of personalities and journeys. Listeners are drawn into the lives of New York City residents from Bangladesh, Belgium, Burkina Faso, Cameroon, China, Colombia, Dominican Republic, Egypt, Gambia, Ghana, Ireland, Israel, Italy, Japan, Jordan, Liberia, Mexico, Nigeria, Philippines, Puerto Rico, Russia, Sierra Leone, Spain, Sri Lanka, Tibet, and Yemen, bringing an intersection of experiences to the Crossroads of the World.

In the heart of Times Square, thousands of local employees and residents walk side-by-side with visitors from around New York, around the country, and around the world. The three phone booths – three of the last phone booths that were removed from the streets of NYC, which were de-installed by the same man who first installed phone booths in Times Square in the 1980s – establish an intimate space for reflection and connection with our neighbors.

#OnceUponAPlace

Video by Andrei Severny and Stephen Cardone (iRolls.com)
Music Credits:
African Skies by Olive Musique
Lincoln Street Nocturne #2 by Return to Normal
Merzifon by Turku, Nomads of the Silk Road


Automotive ad of the day. Ford - The campaign for car sensitivity



The campaign for car sensitivity from Mindshare Denmark on Vimeo.




Car sensitive from Mindshare Denmark on Vimeo.


Client: Ford

Creative Agency: Mindshare, Denmark

Creative Director: Kenneth Kaadtmann
Copywriter: Sune Overby
Copywriter: Kenneth Kaadtmann
Copywriter: David Mayes
Art Director: Viva Galbiati
Junior Copywriter: Emilie Haugelund
Client Director: Mikkel Larsen
Account Manager: Sofie Nielsen
Project Manager: Liv Koch Sørensen
Business Planning Manager: Camilla Wrang
Media Buyer: Henrik Welling
PR Director: Thomas Mark

Production Agency: Shoot Happens
Director: Sune Svanborg
Exec Producer: Christian Juliussen
DOP: Snorre Ruhe
Sound Design: Roar Skau

Ford Motorcraft:
Supervisor PS&L and Marketing Manager: Helle Mathiasen

giovedì 6 luglio 2017

Short of the day. Détour — A film by Michel Gondry - Shot on iPhone


Discover Détour, a film by Michel Gondry shot on iPhone. Follow the adventures of a small tricycle as it sets off along the French roads in search of its young owner.

Original soundtrack: Étienne Charry


mercoledì 5 luglio 2017

Italian ad of the day. Fiat 500 Anniversario – “See you in the future”


"Mentre il mondo continua ad andare avanti sempre più velocemente, il design, lo stile e l'amore sono senza tempo. Per celebrare il sessantesimo anniversario di 500, Fiat ti porta a fare un giro... e come un disco di un tempo passato, questo viaggio emozionante ci fa tornare al punto di partenza. Ai 60 anni di un'icona senza tempo che incarna questa emozione: la nuova Fiat 500 Anniversario.

Scopri di più sulla nuova Fiat 500 Anniversario qui: https://www.fiat.it/fiat-500/500-anni..."

Agency: Leo Burnett
Executive Creative Director: Francesco Bozza, Alessandro Antonini
Group Creative Director: Davide Boscacci
Creative Director: Valerio Le Moli
Art Director: Giorgio Fresi
Copywriter: Daniela De Seta
Copywriter Radio: Giorgia Pittau
Team Account: Paolo Griotto, Morena Sgarbi
Head of TV dept: Riccardo Biancorosso
Senior TV Producer: Francesca Zazzera
TV Producer: Beatrice Pepe
Radio Producer: Franca Quercia
Cdp: Movie Magic
Regia: Ago Panini
Direttore della fotografia: Paolo Caimi
Executive Producer: Guido Salsilli
Producer: Claudio Pintus
Post video: Xchanges
Post audio TV: Top Digital
Post audio radio: Eccetera

venerdì 30 giugno 2017

Nice ad of the day. Instagram - Stories Are Everywhere

more info here

Instagram - Stories Are Everywhere (Reel) from Wieden+Kennedy Amsterdam on Vimeo.
Instagram – “Stories Are Everywhere”
Instagram
Chief Marketing Officer: Clifford Hopkins
Head of Global Brand Marketing: Taj Alavi
Head of Creative, Marketing: Bekah Sirrine
Global Brand Managers: Lauren A. Rodwell, André Llewellyn
Creative: Maud Deitch
Associate Brand Marketing Manager: Jessica Dickey
Wieden + Kennedy Amsterdam
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Director: Thierry Albert, Cal Al-Jorani, Craig Williams
Art Director: Cecilia Pignocchi, Emma Mällinen, Cassandre Gouraud, Jordi Luna, Mariano Garcia Cruz
Copywriter: Andrew Duncan, Chris Taylor, Jake Barnes
Head of Broadcast Production: Joe Togneri
Executive Producer: Tony Stearns
Producer: Stijn Wikkerink
Assistant Producer: Khalid el Khouani
Head of Interactive Production: Kelsie Van Deman
Interactive Producer: Morgan Mendel, Annatruus Bakker, Debra Clarke
Experiential Producer: Caitlin DeAngelis
Head of Art Production: Maud Klarenbeek
Art Buyer: Rachel Perry, Stacey Prudden
Head of Planning: Martin Weigel
Planning Director: Emma Wiseman
Strategic Planner: Anna Leonte
Head of Communication and Digital Strategy: Greg White
Communications Planner: Wes Young
Digital Strategist: Freddie Young
Content Coordinator: Sara Constance
Group Account Director: Clare Pickens
Account Director: Aitziber Izurrategui, Ben Prout
Account Manager: Yulia Prokhorova, Isabelle Udall, Elianne Vermeulen, Cecile Desmarest
Account Executive: Kinda Hamwi
Head of Design: Joe Burrin
Studio Director: Lizzie Murray
Studio Artists: Noa Redero, Cindy Kouwenoord, Danny van het Kaar
Interactive Designer: Gustav von Platen
Designer: Zeynep Orbay, Thomas Payne, Malia Killings
Project Manager: Gabriela Moreira, Saskia Van Zwieten, Loes Poot
Business Affairs: Kacey Kelley, Emilie Douqué, Michael Graves
PR Director: Claire Beesley
PR Manager: Reema Patel
Film Production
Production Company: Canada (Barcelona)
Director: Manson
Executive Producer: Marta Argullós, Oscar Romagosa
Editing Company: Ambassadors (Amsterdam)
Editor: Oscar Marmelstein
Audio Post: Ambassadors, 750 MPH, Wave Studios
Sound Designer/Mixer: Wessel van Zijderveld, Sam Ashwell, Randall Macdonald
Post Production: Ambassadors (Amsterdam)
Flame: Peter van Rij, Jeroen van Berkel, Bas Moonen
3D: Ambassadors
Colorist: Kurt van der Ploeg
Producer: Gayle van Bochove, Lilian Kalkman
Print/Out-Of-Home Production
Photographer: Yann Stofer
Production Company: Nevada Service (Barcelona)
Retouching: Loupe Imaging
Festival Production
Production Company: Magnetic Collaborative LLC
Executive Producer: Brian Schultz, Sara Schulman

PSA of the day. SAAQ - Don't give a damn


Client: SAAQ
Agency: lg2, Quebec City, Canada
Creative Director / Art Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Accountants: Catherine Darius, Mireille Côté, Alexandra Laverdière
Agency Producer: Isabelle Fonta
Director: Maxime Giroux
Production House: Les Enfants
Producer: Geneviève Sylvestre
DOP: Sara Mishara
Post-Production: Mel’s
Sound Design: Denis-Éric Pedneault / BLVD


giovedì 29 giugno 2017

Sport ad of the day. Wimbledon: 140 Years vs. Getty Images From love to bingo in 873 images vs. NIKE: MAKE EVERY YARD COUNT


Advertising Agency: McCann, London, United Kingdom Co-Presidents / Chief Creative Officers: Rob Doubal, Laurence Thomson Creative Directors: Alexei Berwitz, Rob Wester Creatives: Jess Mallet, Lottie Sole Managing Partner: Kate Modeland, James Latham Account Director: Tommy Smith Senior Account Manager: Christos Cardovillis Planner: Emily Ellis Project Manager: Amy Murphy Head of Integrated Production: Sergio Lopez Executive Producer: Claire Sullivan Business Affairs Executive Producer: Nicholas Mugridge Producer: Angelica Polonczyk Production Company: Friends Electric Director: Lucas Zanotto Editor / Post Production Supervisor: James Littlemore Executive Producer: Alex Webster Producers: Lisa Hill, Doireann de Buitléar Production Assistant:Mayram Anibaba Sound Studio: Craft / London Sound Design: Adam Smyth

It reminds me these commercials

NIKE: MAKE EVERY YARD COUNT


Getty Images From love to bingo in 873 images



domenica 18 giugno 2017

Cannes Lions Health of the day. Handle With Care: Gillette’s New Assisted Shaving Razor


In the past 100 years, over 4,000 razors have been designed to shave yourself. There have been 0 designed with the intent to shave someone else. Until now. Gillette introduces the first razor designed for assisted shaving. Learn more about the Gillette TREO Razor: https://gillette.com/en-us/handlewith...

Subscribe to see more from Gillette: The Best A Man Can Get http://www.youtube.com/channel/UCUAMa...

More Gillette Channels:
Website: http://www.gillette.com/
Facebook: http://www.facebook.com/gillette
Twitter: http://www.twitter.com/gillette

Handle With Care. Gillette introduces its new assisted shaving razor, the Gillette TREO.


venerdì 16 giugno 2017

Cannes Predictions 2017.

THE FEARLESS GIRL
Client: State Street Global Advisors
Agency: McCann NY


BREAKING2
Client:Nike
Agency: Wieden+ Kennedy


WORDS APART
Client: Heineken
Agency: Publicis London


SWEDEN ON AIRBNB
Client: Visit Sweden
Agency: Forsman & Bodenfors


THANKS 2016, IT’S BEEN WEIRD
Client: Spotify
Agency: Spotify


WE'RE THE SUPERHUMANS 

Client: Channel 4 / Rio Paralympics
Agency: 4Creative / London + Blink / London
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--> DOORS OF THRONES 
Client: Jump Into Ireland 
Agency: Publicis / London

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TIME IS PRECIOUS 
Client: Nike 
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Watch the integrated campaign here

THE END OF SOCIETY SIMULATOR
Client: Ubisoft 
Agency: BETC / Paris + BETC Digital / Paris

IKEA RETAIL THERAPY
Client: Ikea 
Agency: Akestam Holst NOA / Stockholm

AUDI AND AIRBNB LIVE TO DRIVE 
Client: Audi of America 
Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles
Watch the integrated campaign here

LIKE MY ADDICTION
Client: Addict Aide
Agency: BETC / Paris

MEET GRAHAM
Client: Transport Accident Commission (Victoria) 
Agency: Clemenger BBDO / Melbourne

REFUGEE NATION
Client: Amnesty International
Agency: Ogilvy / New York