giovedì 18 maggio 2017

Ad of the day. Pandora - Sounds Like You. By Michel Gondry.




Take a journey through some of music's most iconic album covers with Michel Gondry and Pandora. Start your free trial of Pandora Premium now and see how your Pandora #SoundsLikeYouhttps://pdora.co/soundslikeyou

Nice idea of the day. The day Shazam forgot case study


The day Shazam forgot case study from Tristan Lenczner on Vimeo.
To educate a younger audience about the effects of Alzheimer’s, we partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard-hitting insight into the daily struggles people suffering from Alzheimer’s have to face.

Self-skipping pre-roll ad of the day. Barclays.

via barclayscorporate.com


The Martin Agency

martedì 16 maggio 2017

Funny ad of the day. LIQUID-PLUMR COMMERCIAL | CRACKS




They are powerful. They are unique. They are beautiful. They are Plumrs. Each and every one. Because Liquid-Plumr doesn’t just destroy the toughest clogs, it empowers people everywhere to be their own Plumr. No matter who you are or where you’re from. So celebrate plumbers. Celebrate plumbers’ cracks. Show your crack with pride, because it’s a beautiful thing. And remember, with Liquid-Plumr, There’s A Plumr In All Of Us.
Client – Liquid-Plumr
VP, Marketing: Chris Hyder
Director of Marketing: Sacha Connor
Associate Brand Director: Tiffany Leung
Associate Marketing Manager: Emily Thompson
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans
Agency – FCB Chicago
Chief Creative Officer: Liz Taylor
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
Sr. Art Director: Nick Howard
Sr. Copywriter: Nick Stoner
Director of Integrated Production, SVP: Will St. Clair
Producer: Paul Ripa
Executive Producer, Director of Music: Stump Mahoney
Music Negotiator: Liz Howell
VP, Director of Strategic Planning: Mary Jo Corby
EVP, Group Management Director: Cary Pierce
SVP, Group Management Director: Sue Redington
Account Director: Diana El-Chantaf
Account Executive: Angelica Heng
Production – Lord + Thomas
Director: Ben Flaherty Lord + Thomas
Executive Producer: Katie Roach Lord + Thomas
Production Service Company – Duck Pond
Executive Producer: Joshua Greenberg
Director of Photography: Lyle Vincent
Editorial – Whitehouse
Editor: Brian Gannon
Assistant Editor: Ashley McGinn
Producer: JoJo Scheerer
Executive Producer: Kristin Angeletti
Visual Effects / Color – Carbon
Producer: Casey Swircz
Colorist: Maria Carretero
Motion Graphics: Jake Mathew
Finish: Paul Rosckes
Audio – Another Country
Sound Designer and Mixer: Erik Widmark
Audio Assistant: Logan Vines
Producer: Louise Rider

lunedì 15 maggio 2017

Idea of the day. The Refugee Nation - Case Study



The Refugee Nation - Case Study from Belén Márquez on Vimeo.


What to do when the status of a refugee is forced on you and you have no where to go? For the people no one wanted, the feared unfamiliar crowds with the muffled voices, we created a nation to stand for them, and first on the agenda of the inception of a nation is its statehood symbols. Thus a flag and an anthem came to being, advocating ever since for the inclusion of every refugee in the world, starting with the Refugee Olympic Team.

therefugenation.org

MONOPRIX - Label of Love


Client: Monoprix
Agency: Rosapark
Co-founder in charge of strategy: Jean-Patrick Chiquiar
Co-founders in charge of creation: Gilles Fichteberg and Jean-François Sacco
General Director – Strategic Planning: Sacha Lacroix
Associate Director: Quentin Labat
Copywriter: Louise Mussot
Art Director: Cerise Leclerc
Senior Strategy Planner: Alexandre Ribichesu
Digital/Film team
Account Director: Bérangère Puch
Account Manager: Marine Dachary
TV Producer: Adélaïde Samani
Store Activation team
Account Director: Lucile Wissocq
Account Manager: Quentin Barbaray
Art Buyer: Louise Bertin
Print Production: Justine Dudognon
Social/CRM team
Client Director: Jeanne Neuschwander
Social media manager: Clémentine Roux
CRM Manager: Marie Abadie
Copywriter: Yara Dalens
Art Director: Bénédicte Morin
Production film
Directors: Thirty Two
Production House: Insurrection
Post-production: Mathematic
Sound production: Schmooze

Ad of the day. NOSFERATU, THE NONSILENT FILM


Agency: AlmapBBDO
Client: Getty Images
Partner/ CCO: Luiz Sanches
Executive Creative Direction: Bruno Prosperi
Creative Direction: Andre Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Digital Creative Director: Luciana Haguiara
Digital Head of Art: Pedro Burneiko
Copywriter: Daniel Oksenberg, Rodrigo Resende
Art Director: Renato Butori, Hauck Araujo
Interface Design: Ingrid Bugarin
Audio: Getty Images
Audio Production: Punch Audio
Digital Production Company: Slickland
Illustration: Black Madre Atelier
Production house: Bossa Nova Animation
Agency producer: Vera Jacinto, Diego Villas Bôas and Léo Damasceno
Art Buyer: Teresa Setti e Stephanie Biekarck
Project Manager: Mayra Otsuka
Technology Director: Eduardo Bruschi
UX Designer: Caroline Kayatt
Planning: Cintia Gonçalves
Accounts: Ana Clara Grana, Beatriz Almonacid, Nathalia Chaves and Beatriz Sztamfater
Media: Luis Flavio Padilha, Cassiano Oliva and Natalia Furtado
Client Supervisors: Gene Foca, Paige McCrensky, Jennifer Ferguson, Kjelti Kellough, Elvira Cameriere and Natália Moraes




Idea of the day. CANAL+ AiMEN


BETC Paris 
via betc.com

martedì 2 maggio 2017

Storytelling of the day. MillerCoors - humanLIMITS

See more stories here

  • Agency Uproxx Media
  • Client MillerCoors

Zero gravity ad of the day. #重力猫『GRAVITY CAT / 重力的眩暈子猫編』presented by GRAVITY DAZE 2




子猫が壁や天井を自由に走りまわる!?重力アクションアドベンチャー『GRAVITY DAZE 2』(2017年1月19日発売)の世界観が、ワンカットの実写映像となった“重力猫”ムービー。

メイキングムービー

#重力猫『The Making of GRAVITY CAT - Behind the Scenes - 』presented by GRAVITY DAZE 2
https://youtu.be/WtwrnAvNBL4 


----

『GRAVITY CAT / 重力的眩暈子猫編 : 部屋への帰還の果て、彼女の内宇宙に生じた名案』
1665年。ニュートンは、木から落ちるリンゴから、重力理論を発想。時は流れて、その約350年後。重力に関する卒論に悩む女子大生とその妹が、ペットの子猫に触れた瞬間……私たちはこの世界の常識から自由になる。

出演:伊藤万理華(乃木坂46)、高田静流、しゃけまる
監督:柳沢翔
挿入歌:ハル(DIALUCK)

----

PlayStation®4
『GRAVITY DAZE 2/重力的眩暈完結編:上層への帰還の果て、彼女の内宇宙に収斂した選択』
2017年1月19日(木)発売
http://www.jp.playstation.com/scej/ti...


lunedì 1 maggio 2017

Ad of the day. #stopcorrida Renvoyons la corrida à l’ère des dinosaures - FLAC Anticorrida


English version:
The BeastCheck out the last VFX production for BETC and FLAC (Fédération des Luttes pour l'Abolition des Corridas)

Directed by Jean Michel Drechsler
Posted by Unit Image - 3D Animation Films & Visual Effects on Friday, 28 April 2017Secteur d’activité Parrainage associatif Annonceur Fédération des Luttes pour l’Abolition des Corridas Agence BETC Directeur de création Stéphane Xiberras / Benjamin Le Breton , Arnaud Assouline Auteur / photograhe JEAN-MICHEL DRECHSLER Responsable annonceur THIERRY HELY Responsable agence ROMAIN PETON Maison de production UNIT IMAGE Musique YELLOWCAB Média Internet Support Autres

Nice ad of the day. Leica M-Monochrom - Free yourself from colors


Agency: F/Nazca Saatchi & Saatchi
Category: Film
Client: Leica Gallery São Paulo
Title: Everything In Black & White
Product: Leica M – Monochrom
1st DATE: April 4, 2017
General Creative Director: Fabio Fernandes
Creative Director: Pedro Prado | Rodrigo Castellari
Creative Team: Pedro Prado | Rodrigo Castellari
Account Management: Saulo Sanchez | Gabriela Marques
Media: Maurício Almeida | Edison Tamashiro
RTVC: Elucieli Nascimento | Fernanda Sousa | Rafael Paes | Victor Alloza
Production Company: LOBO
Director: Mateus De Paula Santos | Fábio Acorsi
Design and Animation: Bruno Ferrari | Fabiano Broki | Fábio Acorsi | Felipe Frazão
Art Director: Fabiano Broki | Andreia De Marchi
Executive Producer: Alberto Lopes | Sérgio Salles
Account Management: Márcia Guimarães
Sound Production: Satelite Audio
Production: Equipe Satelite
Maestro: Equipe Satelite
Account Management: Fernanda Costa | Tatiane Dias Ferreira
Voiceover: Toby Ricketts
Client Approval: Luiz Marinho


domenica 30 aprile 2017

Outdoor of the day. Nike Unlimited Stadium.

Technical Director Qanta Shimizu Interactive Director Roy Ryo Tsukiji Masashi Kawamura Interactive Producer Akane Inada Agency Producer Samantha Dalton Artist Eddie Jackson Retoucher Sally Liu Siew Wan Kew Art Director Zac Ong Matteo Catanese Copywriter Aste Gutiérrez Photographer Xander Angeles Edge of Light Creative Director Aste Gutiérrez Executive Creative Director Scott McClelland Producer Carlo Perlas Production Company PARTY NY BIRDMAN Tower of Doom Project Manager Lesley Chelvan Account Handler Sid Tuli David Webster Cheryl Cheong

Nike Unlimited Stadium from Zac Ong on Vimeo.

Client : Nike SEA
Agency : BBH Singapore
Partners : Party New York + Birdman Japan + Jack Morton


Pencil of the day. MOVE - Savant

via dandad.org

JWT Argentina 
Executive Creative Director Analia Rios Sebastian Castañeda Producerar Nunchaku Agency Producer Cosme Argerich Art Director Mathias Harbek Copywriter Yago Fandiño Director Sebastian Schor Account Handler Ariel Traverso

giovedì 27 aprile 2017

Electric stuff of the day. SMILE LOCK OUTLET - TOYOTA I-ROAD

via contagious.io

Read more here

Idea of the day. Burger King & PlayStation | #BURGERCLAN




Are you about to win a war or are you one goal left from winning the championship and you get hungry? Don´t stop playing! #BurgerClan is the first clan of gamers that infiltrate the best games on Playstation 4 to take your food orders while playing alongside them. Add your PSN profile to your Burger King Delivery Account at burgerclan.es, find your gamers and ask them for a Whopper and fries without putting down the controller! Order while playing with #BurgerClan.
Find out more at http://bit.ly/Burger_Clan
Campaign: Burger Clan
Client: Burger King
SVP Global Brand Management: Fernando Machado
VP & General Manager, Spain: Bianca Shen
Burger King Spain: Yvette-Karen Altet, María Estrela
Agency: LOLA MullenLowe
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Fabio Brigido, Tomás Ostiglia
Head of Art: Fabio Brigido
Head of Innovation: Fred Bosch
Creative Supervisor: André Toledo
Copywriter: André Toledo
Art Director: Aida Pozuelo
Account Director: Tom Elliston
Account Supervisor: Laura Gerpe
Strategic Planner: Marcelle Santos
Head of PR: Sarah Okrent
Social Media: Alex Sánchez
Agency Producer: Sebastián Arce, César Baciero, Elizabeth Crego
Other credits: Jose Escanes, Juan Francisco Posadas
Production House: Tronco
Director: Henri & Sebastian
Executive Producer: Silvia Romero
D.O.P: Violetta D´Agata
Editor: Guillermo Grillo
Music: Hijos Music Design
Influencer Agency: 2btube

Funny campaign of the day. Spotify - Dinner / Door



Client: Spotify
Agency: In-house
Production: Biscuit Filmworks
Director: Matt Devine
Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Heads Of Production: Rachel Glaub & Mercedes Allen-Saria
Director of Photography: Adam Marsden
Production Designer: Jay Pooley
Editorial: Cosmo Street
Post Producer: Anne Lai
Editor: Dave Otte


Nice ad of the day. PEDIGREE® - Pick Me


With nearly 4 million dogs entering shelters yearly, there are so many furry friends waiting to find forever homes. Pedigree, a long-standing supporter of dog adoption, developed this film to raise awareness for dog adoption around National Adopt A Shelter Pet Day (April 30th) and National Pet Month (May).
Pedigree – Pick Me
Agency – BBDO New York
Client – Mars/Pedigree
Chief Creative Officer BBDO Worldwide – David Lubars
Chief Creative Officer BBDO New York – Greg Hahn
Executive Creative Director – Greg Ketchum
Executive Creative Director – Tom Godici
Senior Creative Director, Copywriter – Greg Gerstner
Creative Director, Art Director – Banks Noel
Head Of Integrated Production – Dave Rolfe
Executive Producer – Diane Hill
Director of Music & Sound – Rani Vaz
Senior Account Director – Sally Nathans
Account Director – Elizabeth Kelberg
Account Executive – Michael Miles
Group Planning Director – Annermarie Norris
Communications Planning Director – Sean Stogner
Director – Aaron Stoller, Biscuit
DP – Peter Deming
Editor – Ben Jordan, Work Editorial
Audio Mix – Evan Mangiamele, Heard City
Composer – Robert Miller, Screen Sound Alliance
Sound Design – Morgan Johnson, Barking Owl Sound
Telecine Artist – Tom Poole, Company 3
Conform Artist – Mikey Smith, The Mill


Social experiment of the day. Heineken | Worlds Apart | #OpenYourWorld


Heineken presents ‘Worlds Apart’ An Experiment.
Can two strangers with opposing views prove that there’s more that unites than divides us? #OpenYourWorld

Find out more about the campaign, and sign up to one of our new Human Library events where you can share a beer with someone unexpected at Heineken.com/openyourworld


sabato 22 aprile 2017

Ad of the day. TV Commercial | The Truth Is Hard To Find – Tyler Hicks / Bryan Denton | The New York Times




Discover the hard work needed to report the facts in the latest video series from The New York Times marketing team. All photos in this video were taken by Tyler Hicks while he was covering the refugee crisis for The New York Times in Lesbos, Greece, in 2015. The video is directed by Darren Aronofsky.



Discover the hard work needed to report the facts in the latest video series from The New York Times marketing team. All photos in this video were taken by Bryan Denton while he was covering Iraqi counterterrorism forces for The New York Times in Bartella, Iraq, in 2016. The video is directed by Darren Aronofsky.

Dedicated Journalists : Integrated Credits List
Client: The New York Times
Campaign: Dedicated Journalists
Refugees in Greece The Truth Is Hard to Find – Tyler Hicks
ISIS in Iraq The Truth Is Hard to Find – Bryan Denton
Ebola in West Africa The Truth Is Hard to Find – Daniel Berehulak
Economic Downfall in Venezuela The Truth Is Hard to Find – Meridith Kohut

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Tim Gordon
Copywriter: Mariana Oliveira
Art Director: Joaquin Salim
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Senior Producer, Film: Anders Hedberg
Associate Producer, Film: Kylie Loeffler
Integrated Production Business Manager: Grant Thompson
Internal Legal Counsel: Erica Palaia
Director of Interactive Production: Niklas Lindstrom
Director of Art Production: Cliff Lewis
Director of Print Services: Rob Lugo
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Harry Roman
Strategy Director: Tom Gibby
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Kristen Ziaks
Communications Strategist: Eric Chow
Group Account Director: Julian Cheevers
Account Director: Keith Jackson
Account Manager: Sophia Bernard
Project Manager: Caroline Kosse

Client: The New York Times
David Rubin: SVP and Head of Brand
Amy Weisenbach: VP of Brand Marketing
Iain Newton: Brand Consulting Executive
James Perkins: Senior Brand Manager
Julie Tucker: Executive Director of Marketing
Tom Bodkin: Chief Creative Officer
Laura Forde: Executive Creative Director
Brenda Natoli: Head of Voice
Sabena Gupta: Brand Planner
Isabelle Ambler: Associate Brand Manager
Blair Ecton: Project Manager
David Furst: International Photo Editor
Brenda Hutchings: Photo Editor

Production Company: Chromista
Director: Darren Aronofsky
Executive Producer: Sandy Haddad
Executive Producer: Ted Robbins

Editorial: Bonch
Editor: Adam Zuckerman

Post Production: The Mill
Executive Producer: Mel Wickham
Senior Producer: Colin Blaney
Production Coordinator: Michael Brown
Lead Compositor: Ilia Mokhtareizadeh
Compositor: Brandon Danowski
Designer: Laura Nash

Sound & Mix: Barking Owl
Sound Designer: Morgan Johnson
Mixer: Patrick Navarre
CD/ EP: Kelly Bayett
Producer: Ashley Benton
Sound Recording for Davey Interview Sneaky Big Studios
Senior Producer: Heather Candelaria
Audio Engineer: Mike Martin
Studio Engineer: Tom Carlisle
Sound Recording for Hicks Interview Decimal Media (Kenya)
Eric Musyoka
Sound Recording for Berehulak Interview
Production Coordinator Mexico: Ana Ibarra
Production Assistant Mexico: Lucia Diez Marina
Sound Mixer Mexico: Jorge Torres

venerdì 21 aprile 2017

Smart campaign of the day. Dove - Image_Hack Case Study


Image_Hack Case Study from Awesome pomegranate on Vimeo.
Client: Dove
Agency: Mindshare, Denmark
Creative Director: Kenneth Kaadtmann
Client Director: Michael Hansen
Strategy: Mette Bierbum Bacher
Copywriter: Kenneth Kaadtmann
Copywriter: Anne Ingevold
Art Director: Sune Overby Sørensen
Digital Designer: Andreas Berglund
Media Buyer: Henrik Welling


Social media campaign of the day. Ford - Don't Tap And Drive.

Like the pictures here 


Don’t tap and Drive. GTB Rome and Ford of Italy on the responsible use of smartphone while driving.

GTB Rome, the WPP agency fully dedicated to the Ford Italia client, has for years extensively worked to communicate the principle of responsible driving. This process started in 2015, particularly covering the subject of the dangers of using a smartphone while driving.

3 out of 4 car accidents in Italy are caused by the use of an electronic device while driving. Young drivers between 18 and 29 years old are the most vulnerable victims of this misbehave.
This easily explains why they became the main target of our driving responsibly campaigns.

Yet, it is very difficult to communicate to such a young target. And it is especially difficult to convince them to leave their smartphone alone. This is why Ford of Italy and GTB Rome have concentrated their efforts on a campaign that mainly works on social networks.

After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen.
The on air campaign includes the publishing of three pictures of a zebra crossing on the road.

Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example.
The campaign is fully optimized for IOs.

Each tag links back to the Instagram profiles of a selection of web influencers who chose to be part of the campaign. They all will publish their own selfie holding a tag-resembling cardboard, with their names on it. And each will explain, in the caption, the importance of driving responsibly.

‘Young people hardly ever listen to institutional messages – says Federico Russo, Executive Creative Director at GTB Rome -  and they would rather pay attention to what comes in the shape of a friendly message from a social contact they trust. This is why we chose to launch a campaign that leverages on a solid network of web influencers who, informally, can get in real contact with our target, thus communicating further the real danger of driving distractedly.

Campaign photographs by Lorenzo Poli. The influencers network selection is the result of a cooperation GTB Roma – Burson-Marsteller, PR agency of the WPP Group.


Agency: GTB Roma
Managing Director: Sergio Baratelli
Executive Creative Director: Federico Russo

Art Director: Stefania Esposito
Copywriter: Elisabetta D’Alessandro, Roberto Ottolino
Social Media Director: Danielantonio Di Palma
Social Media Manager: Claudia Spaziano
Client Service Director: Andrea Manfredonia
Business Director: Chiara Di Loreto
Media Client Service Director: Luigi Sorrentino
Media Digital Supervisor: Laura Arena
Senior Digital Planner: Claudia Andreassi
Junior Digital Planner: Federica Marchetti
Head of Production: Mara Bruschetti
Production Manager: Massimo Candidi