Social ad of the day. Evolve -- Playthings

via adfreak
Play things: kids find everything. Their play things....and yours. Have a gun? Lock it up.

Spoof of the day. THE SLAP

I gathered acquaintances, friends both casual and close, paired them randomly, put them in a void, and asked them to hit each other in the face. No one was pressured, and everyone was hit as hard as THEY asked to be hit. To go beyond the parody for the full story of what happened, be sure to watch Point of Impact.

Song is "We Might Be Dead By Tomorrow" by Soko, used with artist's permission. You can find the song here.https://itunes.apple.com/us/album/we-...

This is not a marketing campaign, just me and my friends being real, real dumb.

Follow Max at @uptomyknees and the Content Monsters athttp://www.youtube.com/thecontentmons...

Social experiment of the day. P&G - Always #LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. 
We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

"In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation."

So tell us... what do YOU do #LikeAGirl?

For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. 
Find out more at http://www.always.com/en-us/likeagirl...

Facebook - http://www.facebook.com/always
Twitter - http://twitter.com/Always
Agency: Leo Burnett's Chicago, London and Toronto offices.
via adfreak

Hero of the day. Coke - MARQUESE SCOTT | ON TOP OF THE WORLD | DUBSTEP

Explore the world of Ahh: http://bit.ly/1l11OUw
Had a lot of fun making this with @CocaCola and all of these amazing dancers.


AGENCY: Defy Media
PRODUCTION CO: 99 Agents,Xcel Talent Agency
DIRECTOR: TK McKamy
DIRECTOR OF PHOTOGRAPHY: Jon Chema
CHOREOGRAPHER: Marquese Scott, Dakota Smith
DANCERS: Jordan Melton, Nateli Ruiz, Danielle Rodas, Rachel Radomski, Kendra White, Zoie Summer, Dorian Bluprint Hector, Brandon Bam Morales, Drew Dizzy Graham, Andre Droiid Rucker, Boris TopKnoch Penton, Victor Egert Ramos, Cordaro Gross, Nicholas Chiodo.
PRODUCER REMIX/DUBSTEP: The Nef Project
COVER SONG: Top of The World
Asiahn Bryant, Scott Effman
STYLIST: Ellie Byars
MUA: Erica Boggart Makeup Artistry

Automotive ad of the day. Avis Unlock the World TV Advert

- See more at: lbbonline.com

At Avis, we believe that car hire is about more than getting from A to B. With 5,450 locations around the world, we give you the freedom to unlock unforgettable experiences.

Watch our new TV advert to find out more.

Advertiser

Advertiser: Avis Car Rental

Agency

TV Producer: Larissa Miola

Planner: Michael Lee / Ayla De Moraes

Creative Director: Jim Thornton

Copywriter: Kieran Knight

Art Director: Veryan Prigg

Advertising Agency: VCCP

Account Director: Kezia Quinn

Music and Sound

Sound Engineer: Ben Leeves

Music Production: Grand Central

Offline

Editor: Joe Guest

Edit Company: Final Cut

Post Production / VFX

Colourist: Paul Harrison

Post Production House: Finish

Production Company

Production Company: Academy Films

Producer: Medb Riordan

Director: Marcus Söderlund

Animal Spot of the day. Perfectionists: Rufus - The Real Hawk-Eye | Stella Artois UK

Presented by Stella Artois and the Perfectionists at Wimbledon, Rufus the Hawk takes us through a day in the life of the fiercest member of the tennis tournament's security team.

Subscribe to Stella Artois: http://goo.gl/VALVFr

World's Greatest Events: http://events.stellaartois.com/

For years, Wimbledon had been plagued by pesky pigeons.

That was, until, Rufus made his home in the stadium. 

A mutual desire for un-paralleled perfection and beauty brings

Stella Artois together with four of the world's greatest events:

Festival de Cannes, Wimbledon, Open Championship, and

Abierto Argentino de Polo.

Production Company: Indy8

Director: James W Griffiths

Producer: Charlie Stanfield

Executive Producer: Rupert Reynolds-MacLean

Agency: Mother, London

Creative Directors: Ana Balarin & Hermeti Balarin

Creatives: Mariano Cassisi, David Colman, Nick Hallbery & Kato

Agency Producer: James Turnham 

Audio Post Facility: Factory

Sound Engineer: Jon Clarke

Post Production: Finish

Grading: Paul Harrison

Flame: Steve Murgatroyd

- See more at: http://lbbonline.com/news/mother-finds-the-real-hawk-eye-of-wimbledon-in-stella-artois-spot/#sthash.dwne5gmC.dpuf

Animation of the day. United For Wildlife - Yui Hamagashira

United For Wildlife - Yui Hamagashira from Film Club Productions on Vimeo.

designs by Yui Hamagashira

directed by Shay Hamias @ th1ng

"Adam and Eve DDB has tapped London/NYC-based prodco th1ng and sister shop Film Club Productions to create a motion graphics/animation-heavy clip for the United for Wildlife Foundation" via agencyspy

Emotional ad of the day. Promart Homecenter - The Perfect Daughter

via adweek.com

Promart es la nueva cadena de tiendas especializada en el mejoramiento del hogar del grupo Interbank. Sus tiendas están ubicadas en La Campiña-Chorrillos, PRO, Santa Clara-Ate, Trujillo, Juliaca, Chiclayo, Piura, Huánuco, y pronto en Cajamarca, Sullana, Cusco, Pucallpa y Huancayo. 


Anunciante: Promart Homecenter
Duración en Segundos: 1 Min 41 Seg 
1ª Fecha de Publicación / Emisión / Implementación: 22 Diciembre 2013
Responsable Por El Cliente: Andrea Aguila-Pardo
Agencia: Fahrenheit DDB
Director General Creativo: Ricardo Chadwick
Director General De Marcas: Alberto Goachet
Directora de Cuentas: Claudia Maldonado
Ejecutiva de Cuentas: Anais Mercado
Supervisora de Producción (Agencia): Valeshka Granda
Productora: Rebeca
Director / Realizador: Ricardo Chadwick
Productor Ejecutivo (Casa Realizadora): Alejandro Noriega
Director de Fotografía: Miguel Valencia.
Editor: Miqy de la Barra.
Post Producción: Makaco 
Productora de Música: Audiopost
Medio / Soporte: Tv / Web

Social ad of the day. Woman's reaction to England World Cup knockout

"Created by Tender Education and Arts as part of their #StandUpWorldCup campaign" via jezebel.com

Ad of the day. Mel's Mini Mini Mart

The Martin Agency

Hypothetical ad of the day. Stephen Merchant Presents: "If We Won" with Newcastle Brown Ale.

Imagine how great America would have been if Great Britain won the Revolutionary War. And imagine how much beer Newcastle would've sold.
Droga5

Automotive ad of the day. Honda Civic Type R Concept Film - 'Roar'

The Honda Civic #TypeR Concept film celebrates the 'other side' of Honda. To find out more visit: http://www.myjourneys.com/typer
Wieden+Kennedy London

Directors of the day. Damien & Leila de Blinkk - aura teaser revised 60sec

Production Company – Wanda London
Directors – Damien & Leila de Blinkk
Exec Producer – Abi Hodson
Producer – Bonnie Anthony
DOP – Natasha Braier

Client – GHD
Head of Brand Marketing – Hania Flannery
Creative Director – Andreas Stavrou

Agency – The House Worldwide
Managing Partner – Ben Stobart
Head of Production – Matt C Minor
Creative Director – Liz Gilmore
Planner – Chris Chard
Account Director – Jo Leek
Account Executive – Amy Miall
Creative – Emma Castagno

Editor: Dan Sherwen at Final Cut
Grade – Aline Sinquin at MPC
Composer – Ian Williams
Sound – Dan Beckwith at Factory
Production Designer – Anna Burns
Costume Designer – Cathy Edwards
Hair by – Sam McKnight

Animation of the day. Love & Theft

Love & Theft from Studio FILM BILDER on Vimeo.

„And I'm still carrying the gift you gave,
It's a part of me now, it's been cherished and saved,
It'll be with me unto the grave
And then unto eternity."
(Bob Dylan)

Script, direction: Andreas Hykade
Design, animation: Andreas Hykade
Animation assistance: Angela Steffen
Art work: Natalia Eck
Compositing: Christof Hoffmann
Sound, Music: Heiko Maile
Funding: MFG and FFA
Production assistance: Simone Fischer
Production: Thomas Meyer-Hermann
Studio FILM BILDER 2010

Social ad of the day. The Art of Arctic Destruction - Der sterbende Schwan

The Art of Arctic Destruction - Der sterbende Schwan from Giorgi Mshvenieradze on Vimeo.
via greenpeace.org