Agency: Fitzgerald & Co Director: Brent Harris of Skunk A woman thinks back on growing up as a little girl in the South, and all the things that made her brave enough to open a small business of her own.
This is part of an ad campaign for Synovus, the bank of here. We're one bank with different names in different places, representing the towns we've helped grow over the years.
Investment products and services provided by Synovus are offered through Synovus Trust, N.A. and Synovus Securities, Inc., Member FINRA/SIPC. NOT FDIC INSURED | NO BANK GUARANTEE | MAY LOSE VALUE
Banking products are provided by Synovus Bank, Member FDIC and Equal Housing Lender. Divisions of Synovus Bank operate under multiple trade names across the Southeast. The previous commercials
Home is in the Air when everything inside your place says something special about who you are – even the scent in the air. See a home in a whole new way, from the perspective of the air within it.
Jerry Rice and Doug Flutie introduce the #FirstDraftEver during the #BigGame
Title: "First Draft Ever" Client: Avocados From Mexico Agency: GSD&M Chief Creative Officer: Jay Russell President: Marianne Malina Creative Director: Tom Hamling Creative Director: Tim Eger Sr. Copywriter: Leigh Browne Sr. Art Director: Jon Williamson Director of Production: Jack Epsteen Account Director: Sabia Siddiqi, Norah Rudyk Account Supervisor: Elizabeth Perez Business Affairs Manager: Linda Nhan Chief Strategist: Andrew Teagle Strategist: Katie Fitzgerald Studio Art: David Fawcett, Summer Ortiz, Marcus Davis Project Manager: Marlo Gil, Alicia Ross Sr. Art Producer: Shannon McMillan
Production Company: Biscuit Filmworks Director: Matt Dilmore Director of Photography: Darko Suvak Managing Director: Shawn Lacy Executive Producer: Colleen O'Donnell Line Producer: Carr Donald
Editorial: Cut + Run Editor: Jay Nelson Producer: Remy Foxx Managing Director: Michelle Eskin Executive Producer: Carr Schilling Music/Sound Design: Robot Repair Composer/Sound Designer: Doug Darnell
Visual Effects: A52 Effects Supervisor: Andy Barrios Executive Producer: Kim Christensen Producer: Heather Johann
Agency Venables Bell & Partners REEBOK CELEBRATES PEOPLE THAT PUSH THEMSELVES OUT OF THEIR COMFORT ZONES TO FULFILL THEIR HUMAN POTENTIAL
CANTON, Mass. – January 28, 2015 – Today, Reebok issued a bold challenge to the world to "Be More Human" with its new, fully-integrated marketing campaign, continuing the global fitness brand's mission to change how people perceive and experience fitness. "Be More Human" goes beyond a campaign or a tagline; it's a rally cry to live up to your full potential. This unique point of view is embodied in the brand's new symbol, the Reebok Delta. The three sides represent the physical, mental and social change that comes through living a fitness lifestyle.
In our hyper technology-driven world, Reebok celebrates everyday people who have reconnected to a rugged physicality that allows them to live much bigger, fuller and less self-focused lives. For these individuals fitness isn't just a physical activity – it's something that enhances not only their body, but their entire life. Through fitness they become better parents, better leaders, better teachers, better partners and overall a better, stronger version of themselves.
"Reebok believes that by pushing ourselves to the brink and testing our limitations, we have the power to transform ourselves not only physically but also mentally and socially", said Matt O'Toole, Reebok Brand President. "By adopting such a lifestyle, you find yourself in a community of people, joined together by a common purpose – to be better versions of themselves. We're confident that when we push ourselves, we not only transform our bodies, we transform our entire lives."
The brand film titled "Freak Show", available at www.reebok.com/bemorehuman acknowledges that tough fitness is a lifestyle not always understood. Its methods are intense, demanding and require real commitment. "Freak Show" is a celebration of those who have chosen to be more than they thought they could be through fitness. It is a challenge to those yet to be converted to Be More Human.
Courageous and cinematic, "Freak Show" is a story with captivating intensity that showcases everyday athletes embodying what it truly means to "Be More Human" as they meet and tackle different fitness challenges transforming them to be better leaders, better parents and more capable humans. Directed by AG Rojas in partnership with Venables Bell & Partners,the 60 second TV spot juxtaposes the merits of tough fitness and how it benefits humans in their everyday lives – this includes a young mother crushing a new workout routine and how a firefighter uses the mental toughness gained from a night trail run in his demanding day job.
Yan Martin, Vice President of Global Brand Communications at Reebok, says, "There's a new breed of athlete. These are everyday people, and these athletes should also be regarded as role models. For these individuals, the achievement comes from the realization that they are transforming their lives through fitness, and in the process they're transforming the lives of their communities. We acknowledge and salute these new athletes who challenge themselves daily in search of greater rewards."
At the heart of the multi-channel campaign is the "Be More Human Experience," an online destination where fitness enthusiasts can challenge and define what it is to be human. The one-of-a-kind platform, available via desktop, tablet and mobile, features a number of interactive "Be More Human" tools and experiences, including:
THE HUMAN SCORE
The world's first test that quantifies one's 'humanness' by ranking users against various human attributes specifically social, mental and physical traits – designed to trigger conversation about the choices we make with regard to health and physical activity. Participants complete a short online quiz composed of a number of multiple-choice questions, from which the answers are used to generate a personalized Human Score.
GRAY MATTERS
An interactive 3D visualizer that dynamically shows how various physical activities, from excess sleeping to tackling a demanding obstacle course race, stimulate key nodes of the brain - in particular neurotransmitters (emotion and cognitive action), the cerebellum (smooth mental and physical movement), the corpus striatum (TBC), the hippocampus (memory) and the frontal cortex (executive functioning). As users interact with the visualizer, in-depth research on the relationship between physicality and brain stimulation from Dr. John Ratey, one of the world's foremost authorities on the brain-fitness connection, is revealed.
#BREAKYOURSELFIE
Challenges the notion of what beauty is by encouraging fitness enthusiasts to rebel against the shiny, happy selfie by posting images to the "Be More Human Experience" of themselves at their most depleted, raw, broken post-workout state. The rebellious social campaign will feature Reebok athletes and employees, with outstanding submissions rewarded with a #breakyourselfie photo essay depicting the story of the individual or group of friends.
The "Be More Human" campaign will officially kick-off with a TV advertisement on NBC on February 1, 2015.
Under tiden kriget rasar i Syrien behöver nästan 4 miljoner människor på flykt UNHCR:s hjälp för att överleva. Stöd UNHCR:s arbete - SMS:a SYRIEN125 till 729 80 för att ge 125 kronor.
UNHCR ger människor på flykt skydd, tak över huvudet och förnödenheter. Bli månadsgivare på http://www.fnflykting.se
Film production: http://www.svenssonreklam.se/ Special thanks to José González for the music http://www.jose-gonzalez.com/ Advertising Agency: Svensson, Stockholm, Sweden Project manager: Yvonne Pils Account manager: Ewa Stäel von Holstein Art Director: Filip Lindquist Copywriter: Tomas Carrfors Public relations: Petter Swanberg Editing/design: Perry Gustafsson Music: José Gonzaléz
FIELD and Made Thought joined forces for the latest Adidas by Stella McCartney Barricade SS15 campaign, launching at the Australian Open.
In print and motion graphics, Caroline Wozniacki’s powerful moves carve through flow fields mapped into the scene, creating a visual balance of technical precision and fluid elegance.
Agency: BBDO New York Client: Mountain Dew Title: Come Alive
Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Director: Tim Bayne Executive Creative Director: Lauren Connolly ACD/Copywriter: Dan Kelly ACD/Art Director: Todd Rone Parker Group Executive Producer: Julian Katz Producer: Sofia Doktori Executive Music Producer: Melissa Chester Sr. Account Director: Ladd Martin Account Director: Patrice Reiley Account Manager: Kylie Halperin Account Executive: Jillian Netzel Planning Director: Jessica Summerfield
Production Company: Caviar Director: Keith Schofield Executive Producer: Michael Sagol Executive Producer: Jasper Thomlinson Executive Producer: Cathleen Kisich Head of Production: Kelly Bowen DOP: Damian Acevedo Producer: Adrianne McCurrach
Edit House: Rock Paper Scissors Executive Producer: Eve Kornblum Producer: Lisa Barnable Editor: Carlos Arias Assistant Editor: Alexandra Debricon
Mix House: Heard City Mixer: Phil Loeb
Post EFX: eightvfx EP/Owner: Baptiste Andrieux CD/Owner: Jean Marc Demmer Executive Producer: Shira Boardman, Executive Producer: Alyssa St. Vincent VFX Supervisor: Yannick Leblanc CG Lead: Jean-Baptiste Cambier Lead Designer: Jaguar Lee VFX Artist: Yann Mallard Animator: Sue Campbell Rigging: Kevin Culhane Modeler: Diego Melgar Look Dev: Damien Bataille Flame Lead NY: Fabien Coupez Flame Lead LA: Philip Ineno Flame Compositor: Steve Miller Flame Compositor: Alex Kolasinksi Roto/Paint: Marianne Magne Producer: Chad Carbone Producer: Michael Shores Coordinator: Kyle Leonard
Music: Licensed Master: "Out The Speakers feat. Rich Kidz" by A-Trak, Milo & Otis
Director: Claire Edmondson Production Company: Steam Films Cinematographer: Catherine Lutes Executive Producer: Carling Acthim Producer: Jason Aita Art Director: Erika Lobko Wardrobe: Basia Wyszynski
Edit: Married To Giants Editor: Michael Durst Executive Producer: Denise Shearer Online Artist: Trevor Corrigan Online Assistant: Preeti Torul
Transfer: Alter Ego Post Colourist: Tricia Hagoriles Producer: Jane Garrah
Original music & sound by Apollo Studios
Young Boxer: Makayla Maxwell Boxer 1: Lisa 'Bad News' Brown Boxer 2: Mandy Bujold
The Mill: Post-Production Effects Creative Director: Ben Smith VFX Supervisor: Nick Tanner Executive Producer: Verity Kneale Producer: Carl Walters Senior Compositor: Nathan Kane Colorist: Fergus McCall
Q Department: Music House Sound Lounge: Audio Mix (Tom Jucarone) Lime Studios: Voiceover Record (Loren Silber)
It doesn't have to be this way. #TogetherWeCan help them realise their potential and move into work, education, or training. Will you help us save young lives? Donate. Join in: http://goo.gl/NFbL5O
"‘Learn the Hard Way’ was created by William Cottam and James Crosby of CHI&Partners. The 60” TV and online spot was directed by Seb Edwards through Academy, and is supported by Clearchannel, Bauer Media and Digital Cinema Media (DCM) alongside Barclays, the largest supporter of The Prince’s Trust Team programme." Via princes-trust.org.uk
