sabato 31 gennaio 2015

Inspiring ad of the day. Synovus "Brave"


Agency: Fitzgerald & Co
Director: Brent Harris of Skunk
A woman thinks back on growing up as a little girl in the South, and all the things that made her brave enough to open a small business of her own.

This is part of an ad campaign for Synovus, the bank of here. We're one bank with different names in different places, representing the towns we've helped grow over the years. 

Find out how we serve you locally at https://www.synovus.com/bankofhere

See our other commercials at http://tinyurl.com/bankofhere & http://tinyurl.com/rebelteen

Investment products and services provided by Synovus are offered through Synovus Trust, N.A. and Synovus Securities, Inc., Member FINRA/SIPC. NOT FDIC INSURED | NO BANK GUARANTEE | MAY LOSE VALUE

Banking products are provided by Synovus Bank, Member FDIC and Equal Housing Lender. Divisions of Synovus Bank operate under multiple trade names across the Southeast.



The previous commercials




Nice ad of the day. Air Wick: Home is...


Home is in the Air when everything inside your place says something special about who you are – even the scent in the air. See a home in a whole new way, from the perspective of the air within it.

What makes your house a home? http://bit.ly/1wy9UFV

Credits via creativity-online.com
Agency:
Droga5 New York
Client:
Air Wick
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Creative Director:
Tim Gordon
Director:
Adam Berg
Production Company:
Smuggler
Director of Photography:
Linus Sandgren
Visual Effects:
The Mission Studio
Sound Mixing:
Soundlounge
Mixer:
Chris Afzal
Sound Design:
The Ski Team
Copywriter:
Spencer Lavalle
Art Director:
Jen Lu
Executive Producer:
Adam Perloff

Italian ad of the day. Parisian Gentleman – “Ladies”

more info here

“A world without Gentlemen is a world without Ladies.”
Designed and produced by DLV BBDO (http://www.dlvbbdo.com)

CREDITS:
Executive Creative Directors: Federico Pepe e Stefania Siani
Art Director: Luca Iannucci
Copywriter: Gennaro Borrelli
Account: Neli Mechenska
Producer: Tommaso Fajdiga
Director: Igor Borghi
Executive Producer: Stefano Quaglia
Producer: Tommaso Haimann e Alessia Pietromarchi
Dop: Gigi Martinucci
Editor : Lorenzo Colugnati
Grading : claudio beltrami@band
Online: Band
Music : Flavio Ibba
Sound Design: Disc to Disc

http://parisiangentleman.co.uk/
http://parisiangentleman.fr/
https://www.facebook.com/pages/Parisi...
https://twitter.com/Parisian_Gent


venerdì 30 gennaio 2015

Nice ad of the day. Big Game 2015 – Avocados From Mexico – #FirstDraftEver #BigGame




Jerry Rice and Doug Flutie introduce the #FirstDraftEver during the #BigGame

Title: "First Draft Ever"
Client: Avocados From Mexico
Agency: GSD&M
Chief Creative Officer: Jay Russell
President: Marianne Malina
Creative Director: Tom Hamling
Creative Director: Tim Eger
Sr. Copywriter: Leigh Browne
Sr. Art Director: Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi, Norah Rudyk
Account Supervisor: Elizabeth Perez
Business Affairs Manager: Linda Nhan
Chief Strategist: Andrew Teagle
Strategist: Katie Fitzgerald
Studio Art: David Fawcett, Summer Ortiz, Marcus Davis
Project Manager: Marlo Gil, Alicia Ross
Sr. Art Producer: Shannon McMillan
Production Company: Biscuit Filmworks
Director: Matt Dilmore
Director of Photography: Darko Suvak
Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Line Producer: Carr Donald
Editorial: Cut + Run
Editor: Jay Nelson
Producer: Remy Foxx
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Music/Sound Design: Robot Repair
Composer/Sound Designer: Doug Darnell
Visual Effects: A52
Effects Supervisor: Andy Barrios
Executive Producer: Kim Christensen
Producer: Heather Johann
Mix: Eleven Sound
Mixer: Jeff Payne

Sport ad of the day. Reebok - Freak Show - Be More Human



Director A.G. Rojas

Agency Venables Bell & Partners REEBOK CELEBRATES PEOPLE THAT PUSH THEMSELVES OUT OF THEIR COMFORT ZONES TO FULFILL THEIR HUMAN POTENTIAL

CANTON, Mass. – January 28, 2015 – Today, Reebok issued a bold challenge to the world to "Be More Human" with its new, fully-integrated marketing campaign, continuing the global fitness brand's mission to change how people perceive and experience fitness. "Be More Human" goes beyond a campaign or a tagline; it's a rally cry to live up to your full potential. This unique point of view is embodied in the brand's new symbol, the Reebok Delta. The three sides represent the physical, mental and social change that comes through living a fitness lifestyle.

In our hyper technology-driven world, Reebok celebrates everyday people who have reconnected to a rugged physicality that allows them to live much bigger, fuller and less self-focused lives. For these individuals fitness isn't just a physical activity – it's something that enhances not only their body, but their entire life. Through fitness they become better parents, better leaders, better teachers, better partners and overall a better, stronger version of themselves.

"Reebok believes that by pushing ourselves to the brink and testing our limitations, we have the power to transform ourselves not only physically but also mentally and socially", said Matt O'Toole, Reebok Brand President. "By adopting such a lifestyle, you find yourself in a community of people, joined together by a common purpose – to be better versions of themselves. We're confident that when we push ourselves, we not only transform our bodies, we transform our entire lives."

The brand film titled "Freak Show", available at www.reebok.com/bemorehuman​ acknowledges that tough fitness is a lifestyle not always understood. Its methods are intense, demanding and require real commitment. "Freak Show" is a celebration of those who have chosen to be more than they thought they could be through fitness. It is a challenge to those yet to be converted to Be More Human.

Courageous and cinematic, "Freak Show" is a story with captivating intensity that showcases everyday athletes embodying what it truly means to "Be More Human" as they meet and tackle different fitness challenges transforming them to be better leaders, better parents and more capable humans. Directed by AG Rojas in partnership with Venables Bell & Partners,the 60 second TV spot juxtaposes the merits of tough fitness and how it benefits humans in their everyday lives – this includes a young mother crushing a new workout routine and how a firefighter uses the mental toughness gained from a night trail run in his demanding day job.

Yan Martin, Vice President of Global Brand Communications at Reebok, says, "There's a new breed of athlete. These are everyday people, and these athletes should also be regarded as role models. For these individuals, the achievement comes from the realization that they are transforming their lives through fitness, and in the process they're transforming the lives of their communities. We acknowledge and salute these new athletes who challenge themselves daily in search of greater rewards."

At the heart of the multi-channel campaign is the "Be More Human Experience," an online destination where fitness enthusiasts can challenge and define what it is to be human. The one-of-a-kind platform, available via desktop, tablet and mobile, features a number of interactive "Be More Human" tools and experiences, including:

THE HUMAN SCORE

The world's first test that quantifies one's 'humanness' by ranking users against various human attributes specifically social, mental and physical traits – designed to trigger conversation about the choices we make with regard to health and physical activity. Participants complete a short online quiz composed of a number of multiple-choice questions, from which the answers are used to generate a personalized Human Score.

GRAY MATTERS

An interactive 3D visualizer that dynamically shows how various physical activities, from excess sleeping to tackling a demanding obstacle course race, stimulate key nodes of the brain - in particular neurotransmitters (emotion and cognitive action), the cerebellum (smooth mental and physical movement), the corpus striatum (TBC), the hippocampus (memory) and the frontal cortex (executive functioning). As users interact with the visualizer, in-depth research on the relationship between physicality and brain stimulation from Dr. John Ratey, one of the world's foremost authorities on the brain-fitness connection, is revealed.

#BREAKYOURSELFIE

Challenges the notion of what beauty is by encouraging fitness enthusiasts to rebel against the shiny, happy selfie by posting images to the "Be More Human Experience" of themselves at their most depleted, raw, broken post-workout state. The rebellious social campaign will feature Reebok athletes and employees, with outstanding submissions rewarded with a #breakyourselfie photo essay depicting the story of the individual or group of friends.

The "Be More Human" campaign will officially kick-off with a TV advertisement on NBC on February 1, 2015.

Viral of the day. HOW TO RAISE A YOUTUBE STAR

via adfreak

Build wealth and save for retirement the smart way: turn your kids into social media superstars. Click here to learn how.

Special Thanks to Guest Star Jessi Smiles!


Website: http://velocity.viacom.com/
Follow us on Twitter: https://twitter.com/viacomvelocity





Social ad of the day. UNHCR - The search for Syria


Under tiden kriget rasar i Syrien behöver nästan 4 miljoner människor på flykt UNHCR:s hjälp för att överleva. Stöd UNHCR:s arbete - SMS:a SYRIEN125 till 729 80 för att ge 125 kronor. 

UNHCR ger människor på flykt skydd, tak över huvudet och förnödenheter. Bli månadsgivare på http://www.fnflykting.se

Donate from other Countries, please visit http://donate.unhcr.org/international...

Film production: http://www.svenssonreklam.se/
Special thanks to José González for the music http://www.jose-gonzalez.com/

Advertising Agency: Svensson, Stockholm, Sweden
Project manager: Yvonne Pils
Account manager: Ewa Stäel von Holstein
Art Director: Filip Lindquist
Copywriter: Tomas Carrfors
Public relations: Petter Swanberg
Editing/design: Perry Gustafsson
Music: José Gonzaléz


Cool stuff of the day. Polar Bear Roams London [Sky Atlantic, Fortitude]

More info here

Idea of the day. McDonald's: Super Bowl XLIX Pay With Lovin'


Leo Burnett


Through February 14, McDonald’s will randomly select customers to Pay With Lovin’. http://www.McDonalds.com/pwlrules

Video of the day. Adidas by Stella McCartney Barricade SS15 campaign by FIELD

Field's website
adidas by Stella McCartney Barricade SS15 - Compilation from FIELD on Vimeo.
FIELD and Made Thought joined forces for the latest Adidas by Stella McCartney Barricade SS15 campaign, launching at the Australian Open.
In print and motion graphics, Caroline Wozniacki’s powerful moves carve through flow fields mapped into the scene, creating a visual balance of technical precision and fluid elegance.
adidas by Stella McCartney Australian Open Film 1 from FIELD on Vimeo.
adidas by Stella McCartney Australian Open - Film 2 from FIELD on Vimeo.


Other beautiful works by FIELD
Stateless - Ariel from FIELD on Vimeo.
Maserati #SensingSpeed-2 (The Surge) from FIELD on Vimeo.
Muse from FIELD on Vimeo.

Adland stuff of the day. Our best wishes 2015 by Geometry Global Paris


giovedì 29 gennaio 2015

Dancing ad of the day. Mtn Dew Kickstart: It All Starts with a Kick “Come Alive” Extended Commercial | Mountain Dew






Looking to kick things up a notch? Crack open a MTN DEW Kickstart and get charged up with an energizing blast of DEW, juice and coconut water. Now in two new flavors: Pineapple Orange Mango and Strawberry Kiwi. It All Starts with a Kick.

Stick around for the interactive annotations at the end.

See if you can find YouTuber D-trix (https://www.youtube.com/user/theDOMIN...) who makes a cameo appearance in the commercial. Hint: he’s in the tank. 

Subscribe for more videos from MTN DEW: http://bit.ly/1gwkpVg

Connect with MTN DEW:
https://www.Twitter.com/Mtn_Dew
http://instagram.com/mountaindew/
https://www.Vine.co/MountainDew
https://www.Facebook.com/MountainDew
Snapchat username: MountainDew

Agency: BBDO New York
Client: Mountain Dew
Title: Come Alive
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
ACD/Copywriter: Dan Kelly
ACD/Art Director: Todd Rone Parker
Group Executive Producer: Julian Katz
Producer: Sofia Doktori
Executive Music Producer: Melissa Chester
Sr. Account Director: Ladd Martin
Account Director: Patrice Reiley
Account Manager: Kylie Halperin
Account Executive: Jillian Netzel
Planning Director: Jessica Summerfield
Production Company: Caviar
Director: Keith Schofield
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Executive Producer: Cathleen Kisich
Head of Production: Kelly Bowen
DOP: Damian Acevedo
Producer: Adrianne McCurrach
Edit House: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Lisa Barnable
Editor: Carlos Arias
Assistant Editor: Alexandra Debricon
Mix House: Heard City
Mixer: Phil Loeb
Post EFX: eightvfx
EP/Owner: Baptiste Andrieux
CD/Owner: Jean Marc Demmer
Executive Producer: Shira Boardman,
Executive Producer: Alyssa St. Vincent
VFX Supervisor: Yannick Leblanc
CG Lead: Jean-Baptiste Cambier
Lead Designer: Jaguar Lee
VFX Artist: Yann Mallard
Animator: Sue Campbell
Rigging: Kevin Culhane
Modeler: Diego Melgar
Look Dev: Damien Bataille
Flame Lead NY: Fabien Coupez
Flame Lead LA: Philip Ineno
Flame Compositor: Steve Miller
Flame Compositor: Alex Kolasinksi
Roto/Paint: Marianne Magne
Producer: Chad Carbone
Producer: Michael Shores
Coordinator: Kyle Leonard
Music:
Licensed Master: "Out The Speakers feat. Rich Kidz" by A-Trak, Milo & Otis

Apocalyptic ad of the day. mophie 2015 Game Day Commercial | “All-Powerless”


Deutsch L.A.

Inspiring ad of the day. Everlast - I'M A BOXER


Client: Everlast
Spot: "I'm a Boxer"
Director: Claire Edmondson
Production Company: Steam Films
Cinematographer: Catherine Lutes
Executive Producer: Carling Acthim
Producer: Jason Aita
Art Director: Erika Lobko
Wardrobe: Basia Wyszynski
Edit: Married To Giants
Editor: Michael Durst
Executive Producer: Denise Shearer
Online Artist: Trevor Corrigan
Online Assistant: Preeti Torul
Transfer: Alter Ego Post
Colourist: Tricia Hagoriles
Producer: Jane Garrah
Original music & sound by Apollo Studios
Young Boxer: Makayla Maxwell
Boxer 1: Lisa 'Bad News' Brown
Boxer 2: Mandy Bujold

Testimonial ad of the day. SNICKERS® - “The Brady Bunch” - starring Danny Trejo



Client: Snickers
Spot: Brady Bunch

Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Melissa Chester
Group Planning Director: Crystal Rix
Planner: Alaina Crystal
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi

The Marketing Arm: Celebrity Talent, Intellectual Property, Music Rights Acquisition
Director, Entertainment: Brad Sheehan

O Positive: Production Company
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
DP: Trent Opaloch

Arcade: Editorial
Producer: Kirsten Thon-Webb
Editor: Geoff Hounsel
Assistant Editor: Healy Snow

The Mill: Post-Production Effects
Creative Director: Ben Smith
VFX Supervisor: Nick Tanner
Executive Producer: Verity Kneale
Producer: Carl Walters
Senior Compositor: Nathan Kane
Colorist: Fergus McCall

Q Department: Music House
Sound Lounge: Audio Mix (Tom Jucarone)
Lime Studios: Voiceover Record (Loren Silber)


Social ad of the day. Prince's Trust - Thousands learn the hard way – can you see their potential?



It doesn't have to be this way. #TogetherWeCan help them realise their potential and move into work, education, or training. Will you help us save young lives? Donate. Join in: http://goo.gl/NFbL5O

"‘Learn the Hard Way’ was created by William Cottam and James Crosby of CHI&Partners. The 60” TV and online spot was directed by Seb Edwards through Academy, and is supported by Clearchannel, Bauer Media and Digital Cinema Media (DCM) alongside Barclays, the largest supporter of The Prince’s Trust Team programme." Via princes-trust.org.uk

Super cute ad of the day. 2015 Budweiser Super Bowl Commercial “Lost Dog” | Budweiser #BestBuds


Advertising Agency: Anomaly
Director: Jake Scott

Watch Budweiser’s 2015 Super Bowl XLIX commercial, "Lost Dog." #BestBuds

Music: I'm Gonna Be (500 Miles) performed by Sleeping At Last

Download on iTunes: https://itunes.apple.com/us/album/im-...

"I’m Gonna Be (500 Miles)” by Charles Stobo Reid & Craig Morris Reid; Zoo Music LTD. (PRS), all rights administered by Warner/Chappell Music LTD.

Follow Budweiser for more info:
https://twitter.com/budweiser
http://facebook.com/budweiser
http://instagram.com/budweiser