sabato 16 gennaio 2016

Automotive ad of the day. 2016 Nissan TITAN XD | Shoulders of Giants

We have all had a giant. Someone who has gone before us. Who encouraged us, inspired us, and challenged us to reach further to new heights. It is by standing on the pillar of their example that we see the way forward, and it is on their shoulders that we built a TITAN.
Client: Nissan
Agency: TBWA\Chiat\Day

Video of the day. Branded Dreams - The Future Of Advertising

Branded Dreams - The Future Of Advertising from STUDIO SMACK on Vimeo.
"The real question is not: How many ads do we see? The real question is: What do we have to do to see no ads? And the answer is: go to sleep" (James B. Twitchell)
We see ads everyday and everywhere. They have become part of our life. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and add-free place so it seems.
But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future.
This animated short is an impression of a dream infected by a brand we all know...

venerdì 15 gennaio 2016

Ad of the day. War Reporters - Reporters sans frontières

Client: Reporters Sans Frontières
Client Management: Christophe Deloire, Perrine Daubas, Caroline Pastorelli, Thibaut Bruttin
Agency: BETC
Agency Management: Catherine Emprin, Guillaume Espinet, Jeremy Taffin
Creative Directors: Stéphane Xiberras, Jean-Michel Alirol, Dominique Marchand
Art Director: Jean-Michel Alirol
Assistant Art Director: Pierre Orizet
Copywriter: Dominique Marchand
Traffic: Alexandra Chini
TV Producer: David Brakha
Production Company: Stink
Producer: Gregory Panteix
Director: Owen Trevor
Sound: Brendan Woithe @ Klang
Flame Artist: FASA @ ETC
Monteur: Ryan Boucher @MSE

Reporters Without Borders (RSF) is today unveiling its new video campaign, “War reporters.” Its release coincides with the publication of RSF’s 50th book in the “100 photos for press freedom” series – this one dedicated to the work of Robert Capa.

Created by the advertising agency BETC (Production Stink and Director Owen Trevor), this video highlights the urgency of supporting photoreporters, without whom we would never know the realities of war.

Let’s support those who risk their lives every day to keep us informed and provide us with independent images that are very different from the official ones served up by governments.

As the photoreporter James Nachtwey said: “I have been a witness, and these pictures are my testimony. The events I have recorded should not be forgotten and must not be repeated.”
There are the official images. And there is the reality. Photoreporters are heroes. They are men and women who put their life on the line every day.

The craft has lost 40 percent of its personnel in the past 15 years. Supporting them is really urgent. Thanks to them, newspapers manage to publish reportage photos of great quality. New festivals enable photoreporters to continue working independently and to experience the public’s interest, which proves that the demand is there.

Let’s support photoreporters, so that they are able to work in way that provides a vision of the world that is nuanced, human and complex, one that makes a debate possible.

Let’s support those who show us what the official images don’t show.

martedì 12 gennaio 2016

Funny ads of the day. SNICKERS® CRISPER “Figure Drawing” / “Internship”

Client: Snickers
Titles: "Figure Drawing," "Internship"
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Peter Kain, Gianfranco Arena
Creative Directors: Matt Herr, Justin Bilicki
Executive Producer: Amy Wertheimer
Music Producer: Melissa Chester
Business Manager: Paul Cisco
Account Director: Josh Steinman
Account Managers: Tani Corbacho, Nick Robbins
Account Executive: Jocelyn Choi
Production Company: Smith and Jones
Executive Producer, Line Producer: Philippa Smith
Director: Ulf Johansson
Director of Photography: Andrzej Sekula
Producer, Director, Woodshop: Trevor Shephard
Editorial Company: No6
Executive Producer: Cornia Dennison
Producer: Malia Rose
Editors: Jason MacDonald, Ryan Bukowski
Telecine Company: Company 3
Telecine Artist: Tim Masick
Producer: Rochelle Brown
Conform, Finish Companies: No7. MPC
Conform Artists: Ed @ No7; Marcus @ MPC
Producer: Bindy St. Leger
Visual Effects Company: MPC

Sound Design Company: Brian Emmerich
Mix, Record Company: Sound Lounge
Engineer: Tom Jucarone

lunedì 11 gennaio 2016

Automotive ad of the day. Zoolander 2 | Blue Steel | FIAT 500X


Derek Zoolander shows off his best Blue Steel looks to the traffic camera, waiting to get that perfect shot. When you look as good as Zoolander behind the wheel of the FIAT 500X crossover, driving while hot comes standard.

FIAT has been offering customers affordable yet innovative solutions to meet their mobility needs for more than a century. The brand’s mission is to combine the Italian passion for design and originality with efficiency and versatility to simplify everyday life with the joyful usefulness of its products. If you have questions about our products or would like to contact FIAT directly, please use the "Contact Us" option from our website:


Follow the FIAT brand on social:

Legendary ads of the day. Old Spice | Rocket Car | Whale | #smellegendary

Client: Old Spice
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Jason Bagley | Craig Allen
Copywriter: Nick Morrissey
Art Director: Matt Sorrell
Additional Creative (on Whale only): Jarrod Higgins
Senior Producer: Lindsay Reed
Producer: Monica Ranes
Account Team: Liam Doherty | Michael Dalton
Executive Creative Directors: Mark Fitzloff | Joe Staples
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks/Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Pip Smart
DP: Mandy Walker
Production Designer: Leon Morland
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Asst. Editor: Brendan Hogan
Executive Producer: Sasha Hirschfeld
VFX Company: The Mill | LA
Executive Producer: Enca Kaul
Senior Producer: Dan Roberts
Production Coordinator: Kris Drenzek
Creative Director | Shoot Supervisor | 2D Lead Artist: Tim Davies
3D Lead Artists: Tom Graham
3D Lead Artists: Phill Mayer, Hartwell Durfor, Kenzie Chen, Yorie Kumalasari, Brett Angelillis, Mike DiNocco, Katie Yancey, Blake Guest, Jenna Kind, Monique Espinoza, Steven Olson, Milton Ramirez
2D Artists: John Price, Robert Murdock, Don Kim, Dag Ivarsoy, Jeff Langlois, Ashely Forbito, Adam Lambert, Daniel Thuresson, Tim Robbins
Art Department: Brett Lopinsky, Laurence Konishi, Kelsey Napier
Head of 3D: John Leonti
Sound Design
Company | Sound Designer: Mackenzie Cutler | Sam Shaffer
Company | Sound Designer : Barking Owl | Michael Anastasi
Final Mix
Studio: Lime Studios
Engineer: Samuel Casas
Assistant Engineer: Mark Nieto
Executive Producer: Susie Boyajan
Color Transfer
Company: The Mill | LA
Artist: Adam Scott
Color EP: Thatcher Peterson
Color Producer: Antonio Hardy
Color Coordinator: Diane Valera