Cannes Prediction 2009. Environmental Defense Fund: Polar Bears.

Agency: Ogilvy, New York - Vice-Chairman, Creative: Chris Wall - Group Creative Directors: Chris Mitton, Terry Finley Senior Art Director: Dustin Duke Senior - Copywriter: Jon Wagner Agency Producer: Carrie Simon Tim Godsall, Director Production Company: Biscuit Filmworks USA, Los Angeles - Sr. Executive Producer: Shawn Lacy Executive Producer: Holy Vega Line Producer: Jon Messner - Artist: Josh Harris - DP: Bryan Newman - Editorial: Geoff Hounsell, Lost Planet - Director: Tim Godsall - Musical Artist: Stars of the Lid

Ads of the summer. Samsung - Axe - Toyota - Nurofen - Old Spice - EA - Tooheys - KFC.

Samsung: Unboxed

Agency: The Viral Factory, London - Creatives: The Viral Factory - Production Company: The Viral Factory, London - Producer: Jon Stopp - Directors: Jake Lunt & Ben Wheatley - Lighting Cameraman: Luke Palmer - Offline Edit: Unit Post Production - Offline Editor: Rob Hill - Post Production House: The Mill - Post Production Producer Lucy Reid
Flame Operator: Ant Walsham - Audio Post Production: Unit Post Production - Senior Dubbing Mixer: Kim Storey

Axe: Passing By

Agency: BBH New York - Creatives: Kevin Roddy (Executive Creative Director) William Gelner, Matt Ian, Amee Shah (Creative Director) Andre Massis (Art Director) Jordan Kramer (Copywriter) Joe Calabrese (Agency Producer) - Director(s): Frank Budgen - Production Company: Gorgeous Enterprises, London/Anonymous Content

Toyota: Every Bit Brilliant

Agency: Publicis Mojo Australia - Creative Director: Micah Walker - Creative Team: Paul Sharp, Jon Rosen, Mike Burdick - TV Production: Sacha Loverich - Production Company: Academy Films, London - Director: Nick Gordon - DP: Olivier Cariou - Producers: Sally Campbell, Laura Kanerick - Line Production Company: GoodOil, Sydney - Animation & Post-Production: Fuel VFX, Sydney - Photographer: Greg White, London

Nurofen: Ned Kelly

Agency: Euro RSCG, Sydney - CD: Rowan Dean - Agency producer: John Lamble - Production company: Filmgraphics, Sydney - Director: David Deneen - Executive producer: Anna Fawcett

Old Spice Swagger: LL Cool J

Agency: Wieden+Kennedy, Portland - Executive Creative Directors: Mark Fitzloff, Susan Hoffman - Creative Director: Mark Fitzloff - Copywriter: Michael Illick - Art Director: Eric Baldwin - Agency Producer: Fran O'Connor - Agency Executive Producer Ben Grylewicz - Production Company: Furlined, New York - Director: The Perlorian Brothers - Executive Producer: David Thorne - Producer: Timory King - Director of Photography Bryan Newman - Editor: Corky Devault - Post-Production: Joint Editorial - Audio Post-Prod. company: Lime - VFX: Ring of Fire

EA - Tiger Woods PGA Tour '09: Walk on Water

Agency: Wieden+Kennedy, Portland - Creative Directors: Jed Alger, Aaron Allen - Copywriter: Eric Samsel - Art Director: Rob Kendall - Producer: Ben Grylewicz, Jeff Selis - Executive Creative Directors: Jelly Helm, Steve Luker - Agency Executive Producer: Ben Grylewicz - Production Company: Motion Theory - Director: Mathew Cullen
Executive Producer: Javier Jimenez - Producer: Stanny Park - Editor: Motion Theory - Post-Production company: Motion Theory - Audio Post-Prod. Co.: Joint Editorial - Special Effects Co.: Motion Theory - Sound Designer: Charlie Keating

Tooheys: Beer Relay - Jose

Agency: Saatchi & Saatchi AU - Executive Creative Director: Steve Back - Creative Director: David Bowman - Senior Copywriter: Steve Jackson - Senior Art Director: Vincent Lagnana - Agency Producer: William Doig - Production Company: @radical.media
Director: The Glue Society - Executive Producer: Rob Galluzzo - Producer: Catherine Chapple - DP: Danny Ruhlmann - Editor: Cut & Run - Adam Jenkins - Visual Effects: Fuel
Production Designer: Deborah RIley - Music: Nylon Studios

KFC: Motivation

Agency: BBH, London - Creative Director: Marc Hatfield - Creatives: Adam Arber/Andy Drugan - Agency Producer: Ben Davies - Production Company: Knucklehead, London - Director: Ben Gregor - Producer: James Bland - DP: Steve Keith Roach - Post House & Producer: Absolute/ Sally Philips - Edit House/ Editor: Whitehouse / Alaster Jordan - Sound House/ Engineer: Wave, London

Microsoft, CP+B, Seinfeld. The battle against Apple starts on 4th September.

From Adweek: "BOSTON Iconic TV comedian Jerry Seinfeld will appear as a pitchman in an upcoming $300 million Microsoft ad campaign, according to a report in today's Wall Street Journal."

Read the article "Can Hotshot Ad Guy Alex Bogusky Make Microsoft Cool?" at fastcompany.com. More info about Seinfeld: italian - english.
Read also "Ten reasons why the Seinfeld-Microsoft partnership doesn't work", by Seth Wintraub @ Computer World.
Trovate un articolo interessante in italiano su Apple Lounge.

Sexy ads of the week. Jim Beam.

More info here.

The tragedy


The girlfriend


The party