Microsoft, CP+B, Seinfeld. The battle against Apple starts on 4th September.

From Adweek: "BOSTON Iconic TV comedian Jerry Seinfeld will appear as a pitchman in an upcoming $300 million Microsoft ad campaign, according to a report in today's Wall Street Journal."

Read the article "Can Hotshot Ad Guy Alex Bogusky Make Microsoft Cool?" at fastcompany.com. More info about Seinfeld: italian - english.
Read also "Ten reasons why the Seinfeld-Microsoft partnership doesn't work", by Seth Wintraub @ Computer World.
Trovate un articolo interessante in italiano su Apple Lounge.