"Powered by our people, our passion and pride. Powering four cars, four drivers and two teams. Powering one goal. Powered by Honda. @HondaRacingF1
Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso. The high-octane 60, 30 & 15 sec-second film will run across Twitter, Instagram and YouTube. It breaks on 4th April. The film highlights Honda Racing’s new strategic position, “Powered by Honda”, reviving the strapline made famous on the F1 cars that won so many races and championships between 1988 and 1992. The stylised film shows iconic Honda vehicles – performance cars, motorbikes, lawn mowers, speedboats and even an aircraft – all of which share being powered by Honda power units – participating in a race on an F1 racetrack. At the end of the animated sequence, they all morph back into Red Bull and Toro Rosso F1 cars and the film switches to real footage of the cars on a track.
Credits Advertising Agency: Digitas, UK Executive Creative Director: Peter Drake, Creative Team: Alex King, Andrew Jordan Agency Producer: Oana Anghel Animation: Mainframe Mainframe Lead 3D Artists: Jonathan May, Diogo Garmatter, Richard Payne Animation Producer: Phillip Archer Sound: String & Tins Music Composition: Jim Stewart / Sting and Tins SFX: Adam Smyth and Andy Stewart / String and Tins Sound Mix: Adam Smyth / String and Tins
