IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun.
Client : Ikea Belgium
Agency : DDB Brussels
Campaign: “Make Room For Play”
Creative Director: Peter Ampe
Creatives: Antoinette Ribas & Gregory Ginterdaele
Strategy: Dominique Poncin, Jorian Vanvossel
Accounts: Francis Lippens, Annelies Nyns & Maria-Laura Laubenthal
PR: Kenn Van Lijsebeth
TV Producer: Brigitte Verduyckt
Production: CZAR
Director: Joe Vanhoutteghem
Producer: Lander Engels
DOP: Nicolas Karakatsanis
Music: Charles Aznavour
Photography: John Stapels
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