Ad of the day. Distorted Fact Veja

Through an artistic session, VEJA highlights the credibility of its information. New campaign for Editora Abril’s VEJA was created by AlmapBBDO and executed by BossaNovaFilms using art to talk about the importance of the source in journalistic information

Advertiser: Editora Abril
Title: Fato Distorcido
Product: VEJA
General Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi, Renato Simões
Creative Direction: Andre Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Creation: Cesar Herszkowicz, Luciano Lincoln
Producers: Bossa Nova Films
Executive Producer: Eduardo Tibiriça
Producer Account Executive: Kiska Kaysel and Renata Prado
Direction: Vitor Amati
Photography: Walter Carvalho
Editor: Oswaldo Santana
Finish: Bossa Nova Films
Finisher: Rosana Felix
Audio Producer: Satelite Audio
RTVC: Vera Jacinto, Diego Villas Boas, Adriana Kordon, Fernando Yamanaka
Account Executive: Fernanda Antonelli, Mariana Silveira, Beatriz Almonacid
Planning: Cintia Gonçalves
Media: Wanderley Jovenazzo, Denise Lavezzo, Juliana Monte, Kauê Cury, Livia Novaes, Rogério Beraldo
Photography Coordinator: Teresa Setti and Stephanie Biekarck
Approval: Rogério Gabriel Comprido, Simone Sousa, Ícaro de Freitas, Rafael Cescon