venerdì 29 maggio 2015
Digital stuff of the day. 1930 the first speakeasy you have to seduce online to be accepted in real life.
1930 is the most longed-for speakeasy bar by night-hawks and trendsetters in Milan. The challenge: how to extend 1930’s infamous inaccessibility online, where, by definition, everybody can access everything? The strategy: to natively use Tinder’s peculiarities: “Matches” and “Moments” to push the selection/seduction game to the next level. How: Creating the “first door selection on Tinder”....It's like real life ... but worse!
Agency: Alkemy digital_enabler
Federico Ghiso/Giorgio Cignoni Executive Creative Director
Nicola Gotti Design Director
Michele D'amore Copywriter
Matteo Menin Vp Social Media And Digital Pr
Luca Sirianni Social Media Strategist
Barbara Ruscio Levi Account Manager
Timothy Small Head of Content
Alessio Delussu Digital Analyst