martedì 20 maggio 2014

Prankvertising of the day. Ubisoft - Watch Dogs / AMAZING STREET HACK


An amazing smartphone app turns common people into powerful hackers and hidden cameras record their reaction as they unwillingly hack a street of Los Angeles. You won't believe what they do when the police show up! 
Experience the power of hacking in Watch Dogs on May 27, 2014.

Advertising Agency: BETC, Paris, France
Agency Management: Jean-Charles Caboche, Tiphaine Du Plessis, Thomas Boutte, Damien Clanet
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Assistant Art Director: Antoine Coucoureux
Copywriter: Arnaud Assouline
Traffic: Agnès Rollin
TV Producer: Michel Teicher
Production House: Rita Films
Sound Production: THE
Director: Cécilia Verheyden
Published: May 2014

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