JCPENNEY - Speed Dressing. Real Bronze, fake ad.

Title: SPEED DRESSING - Advertiser: JCPENNEY - Product/Service: JCPENNEY RETAIL STORES - Entrant Company, City: EPOCH FILMS, New York - Advertising Agency, City: SAATCHI & SAATCHI, New York - Executive Creative Director: Kerry Keenan - Copywriter: Craig Love - Art Director: Shayne Millington - Agency Producer: Zamile Vilakazi - Account Supervisor: Natasha Williamson - Production Company, City: EPOCH FILMS, New York - Director: Mike Long - D.O.P/Lighting Cameraman: Stephen Blackman - Editor: Joe Guest - Other Credits: Agency Executive Producer: Colin Pearsall / CCO: Gerry Graf

From "The Wall Street Journal"
J.C. Penney Faults Fake Ad on YouTube
Recent Branding Effort Is Mimicked in Video;
Saatchi Cites a Vendor
By CHERYL LU-LIEN TAN
June 24, 2008; Page B9

"J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company's ad agency, Saatchi & Saatchi. The purported ad, which surfaced on the Internet after winning a prestigious international advertising award at Cannes this past weekend, shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs." Read the whole story here.
Read more about this @ Adage
and @ Creativity