Agency: Lowe China
Director: Littichai Siriprasitpong (represented by Bangkok-based Phenomena)
More info about the campaign here.
"Alipay is the equivalent of PayPal and its parent company Alibaba is China's ultra successful version of Ebay. Lowe China has been in partnership with Alipay for some time now and recently premiered their latest work, Key Auntie featured here.
The excellent storytelling and local cultural insights of Lowe China CCO Norman Tan and Strategic Planning Director Baiping Shen, saw this film clock up over 11 MILLION views in its first few weeks on line.
Key Auntie tells a touching story of trust and integrity communicating the values of Alipay in a way that is quite a break from the norm in Chinese advertising, where price comparisons and service description is all."
The excellent storytelling and local cultural insights of Lowe China CCO Norman Tan and Strategic Planning Director Baiping Shen, saw this film clock up over 11 MILLION views in its first few weeks on line.
Key Auntie tells a touching story of trust and integrity communicating the values of Alipay in a way that is quite a break from the norm in Chinese advertising, where price comparisons and service description is all."
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