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"Beer company wants you to slow down, enjoy the finer points of life". "“Spark Your Holidays” is a digital campaign collaboration by Heineken, Geometry Global, and technology platformBond. On the campaign website, users enter a 400-character message and destination/return addresses; Bond transcribes the message using a handwriting robot. Unlike a traditional printer, the robot physically moves a pen back-and-forth to mimic personalized script. The “hand”written note is physically mailed to the recipient’s address, as sponsored by Heineken." Read more at psfk.com
Introducing Bond from Bond on Vimeo.