Campaign of the week. Old Spice "Believe in Your Smellf"

I can do anything



Never again



Sand Car

Client: Old Spice
Project Name: "Believe in Your Smellf"
Client Contact: Rishi Dhingra, Michael Sabbia, Dan Jackson

WIEDEN + KENNEDY, PORTLAND, ORE.
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Jason Kreher
Art Director: Max Stinson
Producer: Jeff Selis
Account Team: Michael Dalton, Diana Gonzalez, Yaya Zhang
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz

PRODUCTION
Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura

EDITING
Editing Company: Arcade Edit
Editor: Geoff Hounsell
Post Producer: Ali Reed

VISUAL EFFECTS
VFX Company: The Mission Studio
VFX Supervisor: Rob Trent
VFX Producer: Diana Cheng

MUSIC AND SOUND DESIGN
Music+Sound Company: Tonefarmer
Producer: Tiffany Senft

MIXING
Mixing Company: Lime
Mixer: Joel Waters
Producer: Jessica Locke

—PRINT AND OOH
Client: Old Spice
Project Name: "Believe in Your Smellf"
Client Contact: Rishi Dhingra, Michael Sabbia, Dan Jackson

W+K, PORTLAND
Creative Directors: Craig Allen, Jason Bagley
Copywriter: Jason Kreher
Art Director: Max Stinson
Typographer: Matthew Carroll
Account Team: Michael Dalton, Diana Gonzalez, Yaya Zhang
Project Manager: Jane Monaghan
Art Buyer: Kimberly Wilder
Photographer: Clive Stewart
Executive Creative Directors: Mark Fitzloff, Susan Hoffman

RETOUCHING
Agency: W+K
Re-touchers: Frazer Goodbody, Amy Corcoran, Greg Radich, Saskia Thomson

—INTERACTIVE
Client: Old Spice
Project Name: "Believe in Your Smellf"
Client Contact: Rishi Dhingra, Michael Sabbia, Dan Jackson

W+K, PORTLAND
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Jason Kreher
Art Director: Max Stinson
Producer: Andrea Nelson
Account Team: Yaya Zhang
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Developer: By Hook LLC
Digital Designers: Ojai Mitchell, Matthew Carroll
Executive Interactive Producer: Pierre Wendling
Art Buying: Heather Smith-Harvey
Photographer: Swanson Studios

DEVELOPMENT PARTNER
Development Partner Company: By Hook LLC