Outdoor of the day. Sodimac offers resting shelter for tired drivers in Peru.

Created by McCann Lima, Sodimac is offering a rest stop around its billboard that brought drivers the comforts of home. Tired drivers can park for free and nap in a sheltered single-car garage decorated like a bedroom, provided with the service of 24/7 security and amenities such as a Wi-Fi connection and sleep masks
Agency: McCann Lima
CCO: Mauricio Fernández Maldonado/ Nicolás Romanó/ Christian Caldwell
Creative Directors: Jomi Rivera / Erick Galván
Copywriters: Alvaro Soto
Art Director: Kevin Contreras
Graphic Designer: Luis Veliz
CEO: Max Gutierrez
Account VP: Andrea Roselló
Account Director: Mirjana Slavkovic
Account Executive: Daphne Kizner
Account Assistant: Sandra Velasquez
Strategic Planner: Alessandra Noceda
Production: Carla Dextre
Production House: Saturno
Post Production House: Highend
Audio House: Audiosuite
Media Agency: Starcom
Billboard Implementation: Petty