giovedì 18 febbraio 2016

Automotive ad / copy of the day. Volvo Cars - Vision 2020

Agency: Forsman & Bodenfors in Gothenburg

Everything we do starts with people. That’s why we made the commitment that by 2020, no one should be killed or seriously injured in a new Volvo.

See, there's one thing I don't understand. 
How the car makers think. 
It seems like they keep making cars for racetracks instead of city streets. 
Is that what's important? Really? 
What if a car maker thought differently. 
Thought about the crowded streets full of joggers, skateboarders, kids on bikes, parents with strollers. Thought about all the beautiful things around us. Oceans, trees, air. Everything. 
What if someone made a car for people who care about other people?"

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