lunedì 15 febbraio 2016

Game ad of the day. Far Cry Primal Teaser

Far Cry Primal, Ubisoft’s award-winning franchise that stormed the tropics and the Himalayas, now enters the fight for humanity’s survival at the Mesolithic era.
To promote the launch of the game, BETC Paris created a trailer « The Charge", truly showing the brutal savagery of the Stone Age.
Far Cry Primal is the ultimate journey to the origins of humanity, where the player needs to learn to survive and become a predator to conquer the wild land of Oros. 
By tracing a soldier through the ages, the film powerfully shows the bestiality of the Stone Age and the challenges for the player, used to being heavily armed. In the first scenes of the ad, the soldier is equipped with the powerful weapons and technology of today, but finds himself increasingly powerless as he goes back in time. Finally he arrives face to face with a sabre-toothed tiger. Unarmed, he has to trust his courage and animal instinct to go from prey to predator!

Creative credits:
Agency: BETC Paris
Executive Creative Director: Stéphane Xiberras
Creative Directors: Benjamin Lebreton and Arnaud Assouline
Art Director: Juri Zaech
Copywriter: Samuel Moore
Production House: Wanda

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