martedì 30 settembre 2014

Smart ad of the day. Nestlé FITNESS Bra Cam

At Nestlé FITNESS, we're committed to raising breast cancer awareness with our Pink Ribbon initiative. So this year, we gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer. Go behind the scenes and see how we did it at And don't forget to #CheckYourSelfie.
Nestlé FITNESS is actively supporting local breast cancer charities in over 20 countries.

via MAA: "The #CheckYourSelfie campaign, by McCann Paris and shot by Ellen Kura, will be part of Breast Cancer Awareness Month in October."

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