via MAA / adage.com
Most-Shared Campaign
5-Hour Energy's "2:30 Horror"
Most-Viewed Campaign
Dove's "Real Beauty Sketches"
Most Viral Brand
Samsung
Most Viral Agency
72andSunny
Most Viral Super Bowl Campaign
Budweiser, "Puppy Love"
Best Super Bowl Ambush
Newcastle, "Anna Kendrick Behind the Scenes of the Huge Mega Game
Most Viral Celebrity Spot
Turkish Airlines, "The Selfie Shootout"
Best B-to-B Video Campaign
IBM, "World's Smallest Movie"
Best User-Created Viral Ad
GoPro, "Fireman Saves Kitten"
Best Micro-Video Campaign
Lowes, "Vine Videos for Spring"
Creativity Pick
Tullamore Dew, "The Parting Glass"
Audience Vote: Funniest Viral Video
Poo Pourri, "Girls Don't Poop"
Audience Vote: Best Viral Stunt
WestJet, "Christmas Miracle"
Audience Vote: Best Viral Video With a Message
TrueMove H, "Giving"
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