Ed -- A Petition For Stronger Gun Laws

"A message from States United To Prevent Gun Violence calls for an update to our antiquated gun laws. To get involved, sign our petition at http://org2.democracyinaction.org/o/5...

Also, visit our website at http://www.supgv.org"

How many more rounds are we going to let this go on for?

"How Many More Rounds?"

Moms Demand Action has launched a campaign to drive support for new and stronger gun laws in America in the aftermath of the massacre at Sandy Hook Elementary School in 2012. The video, "How many more rounds?," is an emotive depiction of the damage caused by gun violence. An AR-15 assault weapon is fired in slow motion with each discharged shell casing representing a major shooting in America. The video ends with the message, "How many more rounds are we going to let this go on for?" along with a phone number to the Congress switchboard.

Moms Demand Action was founded to demand action NOW to: 

1) Ban assault weapons and ammunition magazines that hold more than 10 rounds.
2) Require background checks for all gun and ammunition purchases. 
3) Report the sale of large quantities of ammunition to the ATF, and ban online sales of ammunition.
4) Make gun trafficking a federal crime with serious criminal penalties.
5) Counter gun industry lobbyists' efforts to weaken gun laws at the state level.

(top spot)
Client: States United to Prevent Gun Violence
Spot: "Ed—A Petition for Stronger Gun Laws"
Agency: Grey, New York
President, Chief Creative Officer: Tor Myhren
Executive Creative Directors: Steve Krauss, Ari Halper
Creative Director, Art Director: Eric Schutte
Associate Creative Director, Copywriter: Rob Carducci
Copywriter: Richard Bullock
Creative Reputation Manager: Rachel West
Vice President, Account Director: Elizabeth Gilchrist
Assistant Account Executive: Cassie Novick
Executive Vice President, Director of Broadcast Production: Bennett McCarroll
Producer: Floyd Russ
Associate Producer: Sam Howard
Production Company: Harvest
Director: Adam Goldstein
Executive Producers: Bonnie Goldfarb, Rob Sexton
Line Producer: Francie Moore
Director of Photography: Roman Jakobi
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Producer: Sasha Hirschfeld
Visual Effects: Method Studios
Lead Flame Artist: Jay Hawkins
Matte Painter: Stella Ampatci
Visual Effects Producer: Jenn Dewey
Sound Design: Vision Post
Sound Designer: Ryan Hobler
Producer: Lindsay Brzowski
Music: G&E Music