Nostalgic campaign of the day. National Geographic Channel - The 80s: The Decade that Made Us.

National Geographic Channels International has partnered with The Corner London to create a global TV and print campaign for the launch of its two new series “The ’80s. The Decade That Made Us” and “80s Greatest”. The two series are an epic roller-coaster ride that offers an inside look at the political, technological, cultural and social

revolution that created our modern world. 

Using one of the most iconic puzzles of the 1980s, the Rubik’s Cube, as a storytelling device, the TV trailer highlights different images of world-changing innovations in the 80s, such as the internet, hip hop and mobile phones through the cube. In the spot, the cube is being masterfully played by UK Rubik’s Cube ‘3x3x3 One Handed’ champion Simon Crawford.

The 60-second TV ad launches this month all over the world together with an extensive multimedia campaign.

Emanuele Madeddu, Vice President of Creative and Consumer Marketing for NGCI, said: “In reacquainting viewers with the riveting moments of the 1980s, National Geographic Channel’s new series illustrate how the 80s truly shaped the way we live today – minus the shoulder pads.  To capture this contemporary take on a decade that holds a unique wonder for viewers around the globe, The Corner and our in-house team developed a clean, strong

concept with a clever and thoroughly modern execution.”

Tom Ewart, Founding Partner at The Corner, commented: “Sometimes the simple ideas are the best. Taking the ultimate 80s icon, the Rubik’s Cube, and using it to tell the story of ten dramatic years that changed our world, has created something wholly relevant and compelling.”

The 80s: The Decade that Made Us from Nat Geo Channels Intl Creative on Vimeo.

Client: National Geographic Channels International

VP Creative and Consumer Marketing: Emanuele Madeddu

Sn Creative and Marketing Manager: Megan Gilbert

Advertising agency: The Corner

Creative Director: Tom Ewart

Creative team: Tom Prendergast & Joe Stamp

Designer: Rob Russell

Business Director: Oliver Morgan

Production Company: Partizan

Directors: Hoku & Adam

Sound design: Adelphoi

Other pieces of the campaign:
National Geographic - 80's Ident from Buck on Vimeo.
Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Producer: Kevin Hall
Design: Thomas Schmid, Fede Reano, Kyle Mowatt
CG Supervisor: Ryan O'Phelan
Previs: William Trebutien, Ryan O'Phelan
Modeling: Arvid Volz, Brice Linane, Martina Stiftinger
3D Animation: Ryan O'Phelan, Trentity DeWitt
2D Animation: William Trebutien, Fede Reano, Kyle Mowat, Thomas Schmid, Emmanuelle Leleu, Sebastien Iglesias
Composite: Thomas Schmid, Fede Reano
Music & Sound Design: Antfood

'80s Idents from PromaxBDA on Vimeo.
Creative Director: Andy Baker, National Geographic Channel
Creative Director: Brian Everett, National Geographic Channel
Creative Director: Tyler Korba, National Geographic Channel
Art Director: Carla Daeninckx, National Geographic Channel
Production Company: Sean Pecknold
Production Company: Buck
Production Company: National Television
Production Company: Adolescent
Production Company: Nathan Love