Celebration of the day. 80 Years of the Lacoste L.12.12 Polo -- The Saga: an animated film.

"Co-Designed & directed by Axel Courtiere & FX Pourre at UFO this latest stop motion project takes us through the years of Polo Lacoste. Part of the 80 years of the Lacoste Polo campaign the 1 minute film was created with French agency BETC LUXE was shot in Paris over 3 days.
With over 250 polo’s UFO worked on a 3D animatic before debarking on the animation.
The Film was screened inside Lacoste stores"
U.F.O - Lacoste - Celebrating 80 Years from Not To Scale on Vimeo.

BRAND: LACOSTE

BRAND MANAGEMENT: Didier Calon

AGENCY: BETC/BETC DIGITAL

AGENCY MANAGEMENT: Bertille Toledano, Olivier Vigneaux, Inès Colin de Verdière, Vanessa Elias

EXECUTIVE CREATIVE DIRECTOR: Rémi Babinet

CREATIVE DIRECTOR: Annick Teboul, Safia Bouyahia

ARTISTIC DIRECTOR: Nicolas Casanova, Jean-Charles Guillet

COPYWRITER: Guillaume Rebbot

DEVELOPMENT: Thibault Dargeou, Benjamin Vergne

STRATEGIC PLANNING: Sébastien Houdusse

PRODUCTION: Guillaume Jousse, Simon Doury

More info here