martedì 21 luglio 2020

Idea of the day. Burger King / King of the Stream

via contagious

<iframe width="560" height="315" src="https://www.youtube.com/embed/pVhMZZcxFSo" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
agency David Madrid
For streamers on live streaming video platform Twitch, the main source of income is donations made by viewers. When a viewer makes a donation, they can add a personalised message that is read aloud by a bot during the live stream. Last week, Burger King USA hijacked this feature and made small donations to streamers under the username The_King_Of_Stream_US. Each donation matched the price of a summer promotional offer, such as $1 for a mini-shake or $5 for a Whopper.

3 commenti:

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