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Part of the long-running "reassuringly expensive" campaign that started in 1982, "good doctor" premiered on British TV and in cinemas 20 years later, on 15 February 2002. The seventh ad in the long-running Stella Artois "reassuringly expensive" campaign
The ad, produced by Lowe Lintas Partners in London, is the seventh piece in the Jean de Florette-inspired campaign. The 100-second spot, involves a doctor treating victims of cholera and being shunned by the villagers until a priest demands that he be given a Stella Artois. To achieve the ad’s characteristic weathered look, three copies of the film stock were graded separately to emphasize the grain of the film and the earthen tones of the subjects. The ad picked up a Cannes Gold Lion and a D&AD Silver for cinematography that year and was nominated in several other D&AD categories. The spot also picked up a Bronze at the IPA Effectiveness Awards in the same year, and has received several other accolades since.
The ad, produced by Lowe Lintas Partners in London, is the seventh piece in the Jean de Florette-inspired campaign. The 100-second spot, involves a doctor treating victims of cholera and being shunned by the villagers until a priest demands that he be given a Stella Artois. To achieve the ad’s characteristic weathered look, three copies of the film stock were graded separately to emphasize the grain of the film and the earthen tones of the subjects. The ad picked up a Cannes Gold Lion and a D&AD Silver for cinematography that year and was nominated in several other D&AD categories. The spot also picked up a Bronze at the IPA Effectiveness Awards in the same year, and has received several other accolades since.
Client: Stella Artois
Agency: Lowe London
Director: Ivan Zacharias
Producer: Nick Landon
Editor: Filip Malasek
Director of Photography: Jan Velicky
Agency: Lowe London
Director: Ivan Zacharias
Producer: Nick Landon
Editor: Filip Malasek
Director of Photography: Jan Velicky
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