To promote HOP! Air France young person’s card for 12-24 year olds, the Les Gaulois agency is launching the operation Run to Mum, in collaboration with adidas and Citadium, a well-know and trendy shopping place in France.
The concept : To offer your lovely child, new 2017 adidas EQT Support ADV sneakers, just recently launched. This is the perfect gift for any young adult. Except that only of the two trainers will be sent to the teenager. The other is kept safe by the parents. In the box received by the young adult, there is a HOP! Air France young person’s card in place of the missing shoe. A card that will incite them to jump on the first plane to get their shoe back, and give their parents a big hug at the same time.
Website : Runtomum.com
To follow this promotional operation and share on social media : #RunToMum
Credits:
AGENCY: LES GAULOIS
Chief Creative Officer: Xavier Beauregard
Creative Directors: Hadi Hassan-Helou - Jérôme Gonfond
Art Director: Paul Garnier
Copy Writer: Julie Moreno
TV prod: Sarah Bouadjera
PRODUCTION: ALLSO
Director: Julian Nodolwsky
Producer: Franck Annese
SOUND: HRCLS (Hercules)
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