mercoledì 8 luglio 2015

Smart ad of the day. Kiss - End The Awkward - Scope video

Grey London
6 July is International Kissing Day and we’ve produced a new film to celebrate, ahead of a whole season of End The Awkward activity. We want to ‘Kiss awkward goodbye’ by showcasing disabled and non-disabled couples kissing. By showing this unapologetically, we can help break down awkward barriers that currently exist.

The film shows that when you get down to it – literally – we’re all the same and it’s about personal connection and chemistry. 

We want people to ditch their assumptions about disability, get over their awkwardness and just relax. Dating, sex and relationships can be awkward at the best of times. It’s always better to just chill out a bit. Focus on the person and the connection, not the impairment.

For an audio description version of this film, please visit:

About End The Awkward:
A big part of the campaign is encouraging people sharing their awkward moments. We hope this video will get people thinking differently about sex and disability – but also prompt people to share their stories and get involved at our Awkward hub. We’ll be publishing awkward stories regularly through the campaign too.

About Scope:
Scope exists to make this country a place where disabled people have the same opportunities as everyone else. Until then, we'll be here. We provide support, information and advice to more than a quarter of a million disabled people and their families every year. We raise awareness of the issues that matter. And with your support, we'll keep driving change across society until this country is great for everyone. 

Find out more about our work here:

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