martedì 18 aprile 2017

Great campaign of the past. Nike Skateboarding - Tennis / Running

"What if we treated all athletes the way we treated skateboarders?" is the theme of this campaign, in which Nike tries to suck up to a younger generation of consumers. The cleverly executed spots show runners and tennis players persecuted for practicing their sports. via
Goodby Silverstein & Partners, San Francisco 
Jon Soto 
Albert Kelly 
Baker Smith 
Tate USA, Santa Monica

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