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‘Keep up’ introduces Honda’s new range of products and continuing innovations all whilst challenging the viewer to push themselves to improve, a philosophy Honda has embraced since the birth of the company.Agency: Wieden & Kennedy London

Director: ManvsMachine

Creative directors: Scott Dungate, Graeme Douglas
Creatives: Bertie Scrase, Christen Brestrup, Caleb Al-Jorani
Executive creative directors: Tony Davidson, Iain Tait
Agency executive producer: Danielle Stewart
Group account director: Nick Owen
Account director: Alex Budenberg
Account manager: Maria Kofoed
Head of planning: Beth Bentley
Planning director: Martin Beverley
TV producer: Jo Charlesworth

Production company: Friend
Executive producer: Luke Jacobs
Line producer: Luke Jacobs
Post producer: Caroline Muhlich
Post executive producer: Mike Merron

VFX company: Analog
VFX supervisor: Simon Reeves
Flame artist: Fabio Zaveti
VFX producer: Matilda Woulfe
Design/graphics: ManvsMachine

Music+sound company: Wah Wah
Composer: Dhruv Ghanekar
Sound designer: Anthony Moore
Producer: Carmelita Lobo
Mix company: Factory
Mixer: Anthony Moore