giovedì 22 gennaio 2015

Cool ad of the day. Invisible Runners - Mizuno

Read more about the campaign here.

Garbage collectors are true marathon runners of everyday life. They can run roughly 20 kilometers without even noticing. At the end of 2014, Mizuno prepared a tribute for these "invisible athletes." During the week of Christmas, the brand followed the routine of this team through the streets of São Paulo. There were 40 hours of footage and research, streets run, and lots of garbage collected to understand the dynamics of collectors. The result of this project is a mini-documentary that has just been launched on the brand's Facebook page and YouTube channel.
Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio FernandesEduardo Lima
Creative Directors: Pedro PradoRodrigo Castellari
Creatives: Rodrigo ViscontiPedro Hefs
Account supervisors: Marcello Penna, Thiago Iusim, Andrea Almeida, Maria Eduarda Navarro, Luiz Ortega
Media: Fabio Freitas, Maurício Almeida, Luana Gallizzi, Henrique Fogaça, Gabriela Guedes
Planners: José Porto, André Foresti, Danilo Lima, Gabriela Sanchez, Flavia Nogueira
Agency Producers: Victor AllozaRenato ChabuhGisele CamposMaira MassulloRafael Paes
Production company: Urso Morto
Director: Fabricio Brambatti
Executive producer: Fabricio Brambatti
Casting: Gustavo Tranquilin
Post production: Raphael Enes
Sound house: Paulo Akio
Producer: Paulo Vicente
D.O.P: Gabriel Bianchini

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