Dopo lo spot Reflections che mi ha deluso fortemente – un istituzionale vecchia maniera che non aggiungeva niente alla marca e all’operazione Times Square – la Cutwater ha ideato per Ray-Ban 7 viral molto interessanti. Tenete d’occhio questa pagina Youtube o MySpace. Se volete vederli tutti e subito abbonatevi ad Adcritic. Anzi, abbonatevi ad Adcritic in ogni caso, le migliori campagne passano per il loro sito. Fine stacco pubblicitario: i filmati potete anche vederli gratis su ’boards o scaricarli da qui sempre con la solita password per gli amici di Leo Burnett. Se non volete gironzolare troppo per la rete cliccate semplicemente sui nomi degli spot che trovate dopo i filmati Youtube qui sotto.
Ray-Ban - Sunglass Catch.
Visto 1,7 milioni di volte nel giro di una settimana.
Agency: Cutwater - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub Jesse Brihn - Production Company: Benzo-matic Photographic - Director: Benzo - Director of Photography: Johannes Gamble - Executive Producer: Steve Hanst - Editor: Benzo - VFX Producer: Johannes Gamble - Song: "Vida" - Musical Artist: Squeek E. Clean - Graphics: Johannes Gamble
Ray-Ban – Dominator
Agency: Cutwater - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Copywriter:
Brian Lee Hughes - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub Jesse Brihn - Production Company: OPC - Toronto / Paradiso - Sao Paulo - Director: Brian Lee Hughes - Director of Photography: Brian Lee Hughes Marcos Menescal - Executive Producer: James Bland - Editorial Company: Plank - San Francisco - Editor: Mike Moore - VFX: Spy Post - VFX Producer: Andrea Bustabade - VFX Supervisor: Darren Orr - Mixer: Craig Helmholz - Mix: Crescendo
Ray-Ban – Streaker
Agency: Cutwater - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Copywriter:
Jeff Labbe - Head Of Production: Alana Hall Agency Executive Producer: Jennifer Golub - Agency Producer:
Jennifer Golub Jesse Brihn - Production Company: Identity - New York - Director: Jeff Labbe - Director of Photography: Sam Levy - Executive Producer: Joe Masi - Editor: Steve Prestemon - Colorist: Siggy Ferstl - VFX: Riot - New York - Post Production: Cosmo Street - Music Company: SkyLabFilmPop Music - Composer: Matthew W. McKenna - Mixer: Robert Feist - Song: "Feet, Fire, Firmament" - Fire Artist: Mark Dennison - Mix: RavensWork – Venice
Ray-Ban – Kiss
Agency: Cutwater - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Copywriter: Jaime Robinson - Art Director: Lauren Harwell - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub Jesse Brihn - Production Company: Tool of North America - Santa Monica - Director:
Geordie Stephens - Director of Photography: Rehet Baer - Executive Producer: Brian Latt - Editor: Steve Prestemon - VFX: Cosmo Street – VFX - Producer: Andrea Bustabade - Sound Designer: Brian Chapman – Music Company: Beacon Street Studios - Composer: Andrew Feltenstein
Ray-Ban - Karate Chop
Agency: Cutwater - CD/Art Director: Travis Britton - ECD/Copywriter: Chuck McBride - Copywriter: Jaime Robinson - Art Director: Lauren Harwell - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub Jesse Brihn - Production Company: Partizan - Director: Ace Norton - Director of Photography: Ross Riege - Executive Producer: Sheila Stepanek Ian Bearce - Producer: Charles Spano - Line Producer:
Charles Spano - Justin Benoliel - Editor: Brandan Driscoll-Luttringer - Visual Effects: Ghost Town Media – VFX Artist: Tom Drymalski Jeff Lichtfuss Brandon Parvini - Post Production: BDL Films - Composer: TK Broderick
Ray-Ban - Human Zoo
Agency: Cutwater - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Copywriter:
Brian Lee Hughes - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub Jesse Brihn - Production Company: OPC - Toronto Paradiso - Sao Paulo - Director: Brian Lee Hughes - Director of Photography: Marcos Menescal Brian Lee Hughes - Executive Producer: James Bland - Editorial Company: Plank - San Francisco - Editor: Mike Moore - VFX: Spy Post - VFX Producer: Andrea Bustabade – VFX Supervisor: Darren Orr - Mixer: Craig Helmholz - Song: "Along The Way" - Musical Artist: OCS - Mix:Crescendo
Ray Ban - Wheelie Genius
Agency: Cutwater, San Francisco - Executive Creative Director: Chuck McBride - Creative Director: Travis Britton - Copywriter: Brian Lee Hughes - Agency Executive Producer: Jennifer Golub - Agency Producer: Jennifer Golub, Jesse Brihn - Director: Brian Lee Hughes - Production Company: OPC, Toronto - Director of Photography: Marcos Menescal, Brian Lee Hughes - Executive Producer: James Bland - Editorial: Mike Moore, Plank, San Francisco - VFX: Spy Post - VFX Producer: Andrea Bustabade - VFX Supervisor: Darren Orr - Mixer: Craig Helmholz - Song: "Along The Way" - Musical Artist: OCS - Mix: Crescendo
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