Seat Cupra 'Extreme Simulator' from Rogue Films on Vimeo.
The ‘Cupra Extreme Simulator’ is an online film that does three interlinking things. Firstly, it fools members of the public into believing they’re in a bona-fide simulator. Secondly, it ensured that whatever they saw in the simulator it was good enough to generate not just good reactions, but great reactions - the kind of reactions that we hope in turn, to snare YouTube viewers.
This film encapsulates the hallmarks of a great chase scene - a high-octane car chase that puts a group of lucky viewers literally right into the heart of the action. It was exciting and at times a humorous film for the viewer afterwards. So how did we fool the public into believing that they’re in a normal simulator? The trick was to do as much as possible to make them feel like they were getting into something that isn’t special at all... it’s just a simulator ride.
DIRECTOR: Mark Jenkinson
EXECUTIVE PRODUCER: Kate Hitchings
PRODUCER: Tom Farley
DOP: Richard Mott
SFX / Simulator: Machine Shop / Drogo Michie
EDITOR: Guy Savin @ Marshall Street
POST PRODUCTION: Electric Theatre