In order to expand the reach of, “Adotar é Tudo de Bom,” its Pedigree Adoption Drive Project, PEDIGREE® teamed up with ZAP (the leading real estate website of Brazil) in the unprecedented project “Looking for new home? Find a new friend.” Created by AlmapBBDO, the project has been surprising people who use the real estate portal to search for a house to rent or buy. In some of the listed properties, the photos showing the rooms in the houses and apartments show dogs waiting to be adopted. The captions include the name of the dog and explain: “Just like you, [he/she]’s also looking for a new home. Feed the good.”
Credits
Client: Pedigree
Title: Looking for a new house? Find a new friend
Product: Institutional
General Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: Pernil, André Gola
Creative: Heitor Buchalla, Bill Queiroga
Image Production: Monster Films
Photography: Mariana Valverde, Hugo Treu
Direction: Monster
Exec. Producers: Renato Rocha and Ailton Almeida
DP: Raul Carielo
Post-Production: Hector Hasegawa
Editor: Henrique Aquino
Client Services: Renato Rocha
Audio Production: Cabaret Audio
Producer: Cayto Trivellato.
Client Services: Ingrid Lopes
RTV: Vera Jacinto, Diego Villas, Fernando Yamanaka
Art Buyer: Teresa Setti , Marina D’abramo
Client Services: Fernanda Antonelli, Pedro Fragata, Eduardo Crepaldi, Julia Marques
Planning: Cintia Gonçalves, João Gabriel Fernandes, Diana Lopes, Marília Lacerda
Media: Juliana Melo, Bruno Sabor
Approval: Marina Sachs, Daniel Calderoni, Valdir Nascimento, Fernando Manoel, Denis Nakashima
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