mercoledì 11 novembre 2015

Nice ad of the day. Come home to play | IKEA Wonderful Everyday

Bring play into your every day. 

The next installment of the Wonderful Everyday campaign encourages adults and children to play together more. Our fantastical story explores the world of children’s imaginations, sparked by the IKEA LATTJO play range and a home designed to provide endless opportunities to play. 

It’s a world where sofas can become impressive mountain ranges, everyday pillows can turn into billowing clouds and even rusty robots can learn how to fly again. 

To discover the new IKEA LATTJO play range visit
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The spot was directed by Daren Rabinovitch from Encyclopedia Pictura

The soundtrack is ‘Rolls Bayce (Hudson Mohawke Remix)’ by Battles.
Written and performed by David Konopka, Ian Williams and John Stanier.
Remix and additional production by Hudson Mohawke.
Courtesy of Warp Records & Warp Publishing.

Client: Ikea
Agency: Mother, London
VFX Company: MPC
VFX Producer: Jakub Chilczuk
3D/Motion Design: Tom Robinson, Steven Ross
2D: Rod Norman
Colorist: Richard Fearon
Sound studio: 750mph
Editing: The Whitehouse
Editor: James Norris

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