Automotive ad of the day. The Eye. (Full length version). Experience the all-new Audi R8

What does it feel like behind the wheel of the all-new Audi R8? Mesmerising and totally absorbing, as this one minute film demonstrates.

Discover the R8 at http://po.st/R8Yt. More focus, more drive.

Get more from Audi:
Website: http://audi.co.uk 
Facebook: https://facebook.com/AudiUK 
Twitter: https://twitter.com/AudiUK 
Instagram: https://instagram.com/audiuk

Brand: Audi
Title(s): The Eye

Agency: BBH, London
Agency website: www.bartleboglehegarty.com/london
Creative Director: Ian Heartfield
Strategy Director: Will Lion
Chief Strategy Officer: Jason Gonsalves
Business Lead: Polly McMorrow
Account Manager: Natasha Thirlby
Account Director: Caroline Shortt, Naphtali Torrance
Film Credits: Creative Team: Sam Oliver, Shishir Patel, Ian Heartfield Creative Director: Ian Heartfield
Additional Credits: Producer: Chris Styring
Assistant Producer: Jen Wood
Production Company: Friend London
Director: Mike Alderson - Man vs Machine
Executive Producer: Luke Jacobs
Producer: Richard Fenton DoP: Alex Barber
Post Production: Simon Reeves
Editor/Editing House: Analogue Studio, The Mill
Visual Effects House: Analogue Studio, ETC, Framestore
Sound: Will Cohen & Andy Stewart @ String & Tins
Sound Producer: Sam Brock
Print and Digital Credits: Creative: Vinny Olimpio
Creative Director: Ian Heartfield
Producer: Aine Donovan
Photographer: Benedict Redgrove
Artists: Sebastian Preschoux, Onishi Yasuaki