Read the article at Wall Street Journal.
Watch the full campaign, press and poster included, here.
Poster
Saturday Night
Agency: Publicis Conseil/ Publicis Roma - Executive Creative Director: Olivier Altmann - Creative Director: Patrizio Marini
- Art Director: Claudia Ganapini - Copywriter: Gilda Buccino - Prod Company: La Pac/ Wam - Producer: Nathalie Levincent - Director: Bart Timmer - DOP: Julian Hohndorf - Music: Whistle- Sporto Kantes
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